13 Tell-Tale Signs Your Campus Brand Is Going to Diminish (Or Die)

June 6, 2023

Brand: A public image, reputation, or identity conceived of as something to be marketed or promoted


How do you know if your campus brand has one foot in the grave?


It’s a question that all leaders should ask – even leaders of growing campus communities.


As with almost everything in life, there are subtle signs that your peak may be near or cresting past it.


Other times, the signs of a dying campus brand are evident to everyone but the leader.

classroom of empty chairs

If you recognize that your campus is in trouble early enough, you can reverse the trend, regain energy and momentum, and run fervently into a new season.


Let the signs go unattended long enough, and things could be very different.


So, how do you know your campus brand is in trouble?


Here are 13 tell-tale signs that your campus brand is diminishing in value to your community.


1. Your Leaders are Losing their Hunger


A Higher Performance Team comprises Smart, Humble, and HUNGRY leaders. 


Hunger is a rare and beautiful thing.


It’s often easy to come by in your first years of leadership but hard to sustain for a lifetime.


Yet passion is vital to leadership because the hunger of a campus to thrive and develop will rarely exceed the hunger of its leaders.


How hot is your hunger? Here are 5 Signs Your Edge May Be Dulling As A Leader.


2. Your Campus is Afraid of Innovation


In the startup days, most campuses could pivot overnight.


You had to.


But as your impact grows, it’s easy to let innovation wane, especially when your campus has a rich history of success. 


How are you ensuring that your future is brighter than your past?


Teams who celebrate what they have been with more bluster than what they intend to BECOME will continue to watch their high-capacity leaders skip town and throw their energy behind another innovative campus culture willing to modernize the student experience. 


Down the road, that will leave you in a place where – even when you want to innovate – you can’t because all your smartest people have abandoned ship.


When was the last time you did something genuinely aggressive and cutting-edge? If you can’t answer that question, beware.


You may become a history lesson. 


Most people want to be a part of a winning team, and winning teams are reinventing how the game must be played. 



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3. Campus Management is Replacing Campus Leadership


As your campus grows from a start-up pirate ship to a well-established Navy ship, you must manage what you’ve built.


Without great systems, executive clarity, and organization, you’ll never be able to sustain something that size, let alone steward it well.


The trap is that once you start managing, you may stop building anything of value. Instead, you manage what you’ve already built.


If all you do is manage what you’ve already built, your campus will likely die, and you won’t have much left to manage.


The key is to manage well but to keep leading – keep innovating, keep changing, keep experimenting, and keep figuring out new ways to accomplish your mission.


4. Maintenance is Overtaking Your Campus Mission


When I meet leaders of dying campus brands, they’re almost always in what I call ‘maintenance mode’ – maintaining the organization they’ve built has become more important than the mission that got them started.


In fact, when you drill down, very few can articulate or agree on what their mission truly is besides what they are managing each day. They just agree they need to maintain what they’ve got.


You'll have a bright future as long as the mission is central.


The end is near when maintenance begins to trump the mission and practices take over principles.


5. Your Campus Leadership is Fixated on Being Popular Rather than on Purpose 


Leaders with a soft heart (empathy) and a firm backbone (authority) are easy to spot. They are also scarce. 


How you treat your people AND your purpose is vital to the success of your system. 


Weak leaders are supportive of the needs of people yet unwilling to challenge them when those needs run against the core of their mission’s purpose. 


We’ve all seen leaders who “give the farm away” by becoming more interested in KEEPING their job than DOING it. 


If you are the leader and your campus brand is falling out of demand with your community, AND you are collecting loads of underperforming talent, put your finger on your nose, boss. Tag. You are it. 


If you are honest, your people are not your most important investment. Some of them are a SPEND to your institution. 


Your people wearing the team jersey of PURPOSE are your most important investment. 


6. You Criticize Younger, Upstart Leaders


Every leader is a young emerging leader at some point.


Young leaders bring innovation, ideas, and strategies to the table. In fact, they likely got your campus to where it is today, which is amazing.


But no one stays young forever.


After a decade in leadership, you’ll find yourself surrounded by younger leaders with different ideas.


Rather than deciding to learn from them, leaders of dying campus brands resist them, dismiss them, and sometimes ridicule them.


That’s a critical mistake if you want to stay relevant.


When you find yourself sitting around a table criticizing the ideas of young leaders, get nervous.


Back in the day, someone may have dismissed you, and look at what happened to them.


7. Your Personal Relationship with Your Values is on the Backburner 


Every leader has ups and downs in their relationship with their campus values.


Over a prolonged period, you cannot let your personal relationship with your beliefs go flat. Yet it does for so many leaders.


When your relationship with your core values goes flat, sound the alarm:


  • Stop
  • Reflect
  • Reset
  • Reclaim
  • Re-Boot
  • Reconnect


Behind every vibrant campus, you find leaders with a deep belief system.


When recruiting new leaders to your team, find leaders whose passion for your values burns white hot.


If values-centric people surround you, you’ll almost automatically become more on fire.


If your values have grown stale or are not as potent as your community deserves, we can help you RE-IGNITE here.


8. Your Best Talent is Burning Out Faster than you Can Replace Them


A clear sign that your campus brand is dying is that your RIGHT people are leaving, and your WRONG people are staying. 


Like the proverbial “canary in the coal mine,” regular departures of your best and brightest talent indicate that your campus work culture is approaching toxic levels. It’s also a sign of bad leadership. Too many leadership vacancies could suggest that departing leaders warn other potential leaders to stay away.     


Campus sites should be the healthiest places on the planet to work, but, as many of you know, that’s not often the case. And campuses with a high turnover rate or a reputation for having a toxic work environment, can’t carry out their mission with integrity or effectiveness.


Luckily, plenty of resources are available to help you and your team overcome this barrier.


  • In the Lead Team Institute, I’ll show you how to foster a healthy workplace environment and build a culture of Higher Performance. 

  • In the Leading from Peace Keynote and Workshop, I’ll teach you and your team my burnout-avoidance strategy to help you align your time, energy, and priorities and work in your favor. 


9. Everyone on your Team Looks and Thinks Just Like YOU


The next time you’re facilitating your next all-campus team meeting, really look at the people staring back at you.


Do they truly represent a cross-section of your community? Or do they all fit neatly within the same racial, economic, age, orientation, cultural, and political boxes? 


Campuses that lack diversity often need help to connect with their communities and reach new people.


Your campus diversity might indeed be limited by its location, but there’s more to diversity than race and politics. Another form of diversity has to do with what happens between someone’s ears.


A lack of conflict is often seen as a positive to team culture. After all, it means everyone on your team is aligned, right?


Wrong.


If everyone on your campus lead team looks, thinks, and acts the same, one of two things is probably happening:


  1. Your team members are self-censoring their personal beliefs and concerns out of fear of ridicule or ostracization.
  2. Those same people feel unwelcome and silently exiting your “back door.”


Make no mistake, a campus should draw a line in the sand on specific value-based issues (like student success), but there are plenty of other areas where some diversity of thought should be tolerated and encouraged. 


Remember, campus unity is not the same as conformity. An unintended consequence of conformity is that engagement tends to stall out – small group conversations become stale, people get comfortable within their bubble, and “outsiders” feel increasingly unwelcome.


Suppose your team members are uncomfortable expressing doubts, asking questions, voicing concerns, or engaging in respectful dialogue on sensitive issues and topics. In that case, your campus is probably attractive to one type of person: People just like you. 


And that’s a well that’ll quickly run dry. 


10. Your Campus Finances are Always in the Red


I get it.


No one likes it when “education” and “money” are tightly woven into a sentence. But campuses require money to function – and that’s not a secret.


Poor fiscal management can hurt campuses as much as an individual’s livelihood and well-being. If your campus constantly runs over budget, you must initiate serious conversations with your people. 


The fiscal cliff of 2024-2025 is real and should not be scary for those preparing appropriately for this season. 


You may have inherited a bad financial situation from your predecessor, but a campus with out-of-whack finances will join the long list of those shutting their doors. 


Like personal credit card debt, this situation can sneak up on you and get worse the longer you ignore it – so you need to make a game plan and stick to it. 


11. Your Campus Has Little Presence in the Community


Let me ask you a question: Would anyone in your community who’s not a student even notice if your campus closed its doors tomorrow- like permanently closed?


Ouch.


Your campus exists for the sake of your community. This means a campus should be actively engaged in the greater community. Whether hosting food drives, community nights out, or disaster relief responses, campus involvement in the local community should be unmissable and tangible. 


Even if it means partnering with other schools, agencies, and nonprofits in your area, a campus should strive to be a blessing to the community it serves. 


But if all of your campus's energy and ideas are expended internally, it could be a sign that you are becoming irrelevant to your community and on the cusp of a death spiral. 


12. You’re Focused More on Keeping the Peace than Reaching New Students


A subtle sign of a dying campus brand is that it has completely given up on reinvention and is directing all of its resources to keep its current program and load.


This is a sad reality, but it happens more often than you think. In these situations, the goal is to make the faculty and staff as happy and comfortable as possible to prevent any conflict or potential of a “Vote of No Go.” 


The problem with this approach (of which there are many) is that instead of being a pro of the future, you’re letting the con dictate how you lead and vision forward. In other words, the “tail wags the dog.” 


In the short run of your tenure, this strategy makes sense. Your vision for success can’t be reached if you get thrown out. But the long-term consequences – like not investing in the innovative programs your community desires – will inevitably signal a death blow down the road. There comes a time when each leader must step into the arena, right?


13. You View Every Change in Culture as a “Threat” to Your Campus


Railing and ranting against regressive culture or the latest outrageous headline are easy ways to gain an audience (and maybe even earn a few hearty “Amens” from your people on the inside) in today’s polarized environment. 


But this approach to “relevance” will eventually backfire. As I said in Point 12 above, short-term gains aren’t the best indicator of long-term health. And campuses that stoke political and cultural resentment are slowly dying from the inside out.


The biggest problem with campus teams that focus on “culture war” grievances is that they foster an antagonistic and defensive campus culture. So, instead of focusing on reaching the culture, the emphasis is on judging the culture. 


Think of it this way: The world is a big place. Would you enroll in an institution that did nothing but ridicule and judge how you and people like you live? Of course not. And if you wouldn’t, why would anyone else? 


Every community has enough cynicism and resentment. Your campus should be a neutral and safe place to the ways of the nutty world – not a contributor. A dying campus brand focuses on judging the world. A thriving campus community focuses on building a refreshing alternative for the world.


Transform Your Future | Lead With Clarity | Grow Your Performance


You aren't alone if you've struggled to find clarity in leading your team forward.


Teams function at less than 60% of their performance potential and community trust is at an all-time low. 


Simply put, leading people and systems has never been more complex.


The Lead Team Institute {LTI} will equip you to break through your growth barriers.


Whether it's leading results-based teams, communicating with success, improving your engagement, increasing influence, refreshing your vision, building trusting communities, or many other challenges we face as campus leaders, you'll know exactly what steps to take to generate momentum for your community.


If you want to build an irresistible campus brand, you will want to join the waiting list to enroll in the next Lead Team Institute {LTI} Campus Cohort. 


Accelerate Your Team’s:


  • Communication
  • Connection
  • Alignment
  • Capacity
  • Execution
  • Culture


Reserve Your Spot for Fall 2023. Join the Lead Team Institute Waitlist Today!

More Blog Articles

By HPG Info November 11, 2025
(And You're the Dealer They Keep Calling) Do this math: 6 times per week × 47 weeks × 15 min × $125/hr = $17,625 annually being "the optimistic one." That's a slightly used 2023 Honda Civic you're burning while calling it leadership. 73% of leaders in our 987-team study are the only "hopeful one" on their team. You're not helping them. You're creating dependency. Here's the pattern nobody's naming: Every time you loan your hope, you confirm they don't have their own. Every time you're "the optimistic one," you teach them optimism isn't their job. Every time you solve their hopelessness problem, you rob them of the exact agency that builds real hope. That question you love asking—"Who on my team needs to borrow my hope?"—isn't supportive leadership. It's enabling learned helplessness with inspirational language. And while you're performing hope for your cabinet, your board is wondering why decisions take forever, your teachers/faculty are experiencing inconsistent leadership, and you're Googling "leadership burnout symptoms" at 11 PM on a Tuesday. Your turn: Count this week. How many times were you "the hopeful one"? Drop the number in the comments—I'm curious. THE DIAGNOSIS: Why Smart Leaders Build Dependent Teams Let's talk about this like adults who've survived multiple enrollment crises and at least one strategic planning retreat that somehow cost $40K and produced a vision statement that could apply to literally any organization with a mission. Here's what your last two weeks actually looked like: Monday, 9:00 AM: Cabinet Meeting Your VP of Enrollment presents fall numbers. They're... not great. (In K-12, substitute "your Director of Student Services presents discipline data." In higher ed, it's enrollment. The pattern's the same—someone brings math that hurts.) The room catalogs obstacles: Demographics working against us Competition has better facilities Budget constraints everywhere That new program bleeding money Board asking uncomfortable questions Someone mentions "headwinds" because apparently we're all sailing ships now Energy drops like your retention rate during that semester we don't discuss. And you—because this is leadership, right?—step in. "Here's what I'm seeing as possible..." You reframe. You remind them of the community college that turned around enrollment with adult learners. You point to opportunities buried in the obstacles. You tell that story about the institution that was struggling five years ago and is now thriving. You provide the hope injection. The room shifts. People nod. Someone says, "Good perspective." Meeting ends on an upward trajectory. You feel like you just performed emotional CPR. They feel slightly less defeated. Nobody notices you're the only one who performed life-saving measures. Tuesday's Meeting: Different Topic, Identical Dynamic Budget discussion. Your CFO presents constraints. Your deans/principals express concern. The conversation spirals toward "what we can't do." You redirect: "Let me share what I'm thinking about differently..." They listen. They nod. They leave feeling better. And you leave feeling like you just ran an emotional marathon while everyone else walked. By Thursday You're in three different "quick conversations": Your CFO in the parking lot: "Can you help me reframe this for the board?" Your Provost via Slack: "I need your perspective on something" Your Dean in your doorway: "Just need 5 minutes" (takes 23) Translation: They need to borrow your optimism because they've temporarily run out of their own. You provide it. Because that's leadership. Right? Wrong. It feels like supportive leadership. It's actually enabling learned helplessness with inspirational language. Quick check: How many times THIS WEEK have you been the emotional CPR for your cabinet? And while you're performing hope for your cabinet, your teachers/faculty are wondering why leadership can't seem to make decisions, your board is asking why implementation is slow, and you're Googling "leadership burnout symptoms" at 11 PM on a Tuesday. I know the loneliness of being the only person who sees the possibility of feeling like you're carrying the emotional infrastructure of an entire institution. Would your team collapse into nihilism if you took a vacation? You're not crazy. Your team isn't incompetent. You've just accidentally created a system where hope has a monopoly holder, and the monopoly holder is exhausted. Comment "THURSDAY" if this was literally your week. (Bonus points if you can calculate how many times you were "the optimistic one" since Monday.) HERE'S WHAT'S REALLY HAPPENING Your team has high individual competence but catastrophically low collective agency. They're brilliant people who've never learned to generate their own hope under pressure. So they compensate with dependency. On you. It's not malicious. It's mathematical. When you own Goals, Pathways, AND Agency for your team, you're not multiplying their capacity. You're multiplying by zero while working really, really hard. ━━━━━━━━━━━━━━━━━━━ 💡 "Hope isn't something people borrow. It's something teams build. Every time you loan yours out, you prevent them from constructing their own." ━━━━━━━━━━━━━━━━━━━ (This is actually why I created The GROUP —a free community where insights like this become Leader CORE Lessons you can deploy Monday morning. We teach your team to build hope infrastructure, not rent yours. But I'm getting ahead of myself.) Here's the uncomfortable truth: You accepted the assignment of being "the hopeful one." And every time you perform that role, you confirm the role distribution. Your team isn't failing to generate hope. They're successfully outsourcing it to you. And you—because you care about them, because you want to support them, because this is what you thought leadership looked like—keep accepting the outsourcing contract. THE FRAMEWORK: Stop Being the Hope Source. Start Building Hope Infrastructure. Call this the Agency Architecture Framework. Or don't. It'll still explain why your last "inspirational message" changed nothing about your team's actual capacity. THE RESEARCH EVERYONE MISUNDERSTOOD Psychologist C.R. Snyder spent decades studying hope. He identified three components: Goals - Clear objectives Pathways - Routes to achieve goals Agency - Belief in our capacity to act Here's the part that matters: Agency is "our belief in our own capacity to act." Read that again. Our own capacity. Not borrowed capacity. Not your capacity that they rent for 90 minutes. Their own. Every time you loan your hope, you confirm they don't have their own. Every time you're "the optimistic one," you reinforce that optimism isn't their job. Every time you solve their hopelessness problem, you rob them of the exact agency that builds real hope. Data from 987 leadership teams confirms: Teams with one "hope source" report 40% lower collective efficacy than teams with distributed agency. When only you own Goals, Pathways, and Agency, you're not multiplying team capacity. You're multiplying by zero while working really, really hard. Comment "BORROWED" if you've ever asked, "Who on my team needs to borrow my hope right now?" Let's see how many of us have been accidentally enabling dependency. THE THREE SHIFTS: Stop Being the Dealer They Keep Calling ━━━━━━━━━━━━━━━━━━━ 🎯 SHIFT 1: GOALS Stop Deciding For Them. Start Deciding With Them. ━━━━━━━━━━━━━━━━━━━ What you're doing now: You set goals. Cast vision. Define success. Your cabinet nods, agrees, maybe even feels inspired momentarily. Then returns to their divisions and operates according to entirely different goals because they never actually owned yours. What happens: In K-12: You announce district priorities. Principals nod. Teachers experience three different interpretations of the same priority because it never belonged to anyone except you. In higher ed: You define institutional objectives. Deans agree. Faculty wonder why priorities keep changing because the goals were never co-created, just announced. What to do instead: "Before I share what I'm thinking, what does success look like from your seat? What would make next year feel like progress for Student Affairs? For Academic Affairs? For Finance?"  Then facilitate the messy work of finding the intersection between eight different definitions of success. ⚠️ The Uncomfortable Truth: This is slower than just deciding. It also produces goals your team will actually pursue when you're not in the room. Choose wisely. The difference between clarity provided and clarity created is the difference between compliance and ownership. One requires you to constantly reinforce. One sustains itself. ━━━━━━━━━━━━━━━━━━━ 🛤️ SHIFT 2: PATHWAYS Stop Bringing Back Conference Insights. Start Building Collective Capacity. ━━━━━━━━━━━━━━━━━━━ What you're doing now: You went to the conference. Learned the framework. Came back energized. Built the implementation plan. Ready to deploy. Two months later, you're experiencing "implementation friction"—consultant-speak for "nobody's actually doing this and everyone's pretending they don't notice." Why? Because you brought back your pathway , not theirs. What happens: You keep wondering why your brilliant strategy isn't being executed. They keep wondering why you don't understand their reality. Everyone's frustrated. Nothing changes. What to do instead: "We agree we need to improve retention. Before we pick a strategy, let's identify: What's actually in our control? What resources do we have? What's worked before? Then let's build options together." You're not withholding your expertise. You're teaching them to build pathways instead of walk yours. ⚠️ The Uncomfortable Truth: This feels inefficient at first. But it's the difference between leading a team that executes your plans (requires your constant presence) and leading a team that generates plans (functions when you're on vacation). ━━━━━━━━━━━━━━━━━━━ 💪 SHIFT 3: AGENCY (The Big One) Stop Loaning Belief. Start Building Their Capacity to Generate It. ━━━━━━━━━━━━━━━━━━━ This is where the Hope Tax lives. What you're doing now: Cabinet discussion surfaces challenges. You reframe anxiety into optimism. They feel better. You feel exhausted. Nothing changes about their actual capacity to see possibility independently. Next meeting: Same pattern. They bring problems. You bring hope. They express doubt. You provide belief. You've accidentally trained them that hope is your job, not theirs. What happens: Your calendar fills with "quick conversations" where people need hope injections. You become the emotional infrastructure of your organization. They become dependent on you for basic optimism. Everyone calls this "supportive leadership" while you quietly burn out. What to do instead: "I notice we're cataloging obstacles. That's important—we need to see reality clearly. And I also notice nobody's named what's possible yet. Before I jump in, who wants to try? What's one pathway that could actually work?"  Awkward silence? Probably. Will last approximately 47 seconds (yes, I've timed this across hundreds of leadership teams). Will someone eventually speak? Yes. Will it be messier than when you do it? Yes. Will it be theirs? Yes. And is that the entire point? Also yes. ⚠️ The Uncomfortable Truth: The silence is diagnostic. If nobody can articulate possibility without you, you've created dependency, not capability. And dependency—no matter how inspirational it looks—is the opposite of leadership development. Honest question: What would happen if you stayed silent for 47 seconds? Would your team collapse or discover they don't need you to think for them? THE CASE STUDY: When Alicia Stopped Being the Hope Dealer Let me tell you about a president I'll call Alicia (Alicia, you absolutely know this is you, and your former CFO is probably reading this right now and texting you). Alicia led a regional comprehensive university. 12,000 students. Declining enrollment. Aging facilities. Board asking increasingly uncomfortable questions about "institutional viability" (academic-speak for "are we going to survive this?"). Her cabinet: Eight people with an average of 19 years in higher education each. Combined credentials that could staff a small academic conference. Combined ability to see possibility without Sarah? Roughly equivalent to their combined ability to agree on where to order lunch (which is to say: zero). Every cabinet meeting followed the same script: Someone surfaces enrollment/budget/operational challenge Team catalogs obstacles with the thoroughness of people who've definitely done this before Energy drops Alicia reframes, provides hope injection, tells inspiring story Meeting ends on upward trajectory Nothing actually changes about the team's capacity Alicia was even featured in a Chronicle article about "leading with optimism during challenging times." Privately? Alicia was exhausted. And confused. Because her team was brilliant individually but seemingly incapable of seeing possibility collectively. And she couldn't figure out why eight smart people couldn't generate optimism without her. Before you read what Alicia did—predict: What's YOUR Hope Tax number? Comment your guess. Then Alicia did something uncomfortable. At her next cabinet meeting, when the Provost started cataloging enrollment challenges (demographics, competition, the existential crisis of regional comprehensives, probably something about "headwinds"), Alicia did something she'd never done: She stayed quiet. The silence was excruciating. Her CFO later told her it felt like 10 minutes. Alicia timed it. 47 seconds. Finally, her VP of Student Affairs said: "Okay, what if we looked at this differently? Declining traditional enrollment is actually forcing us to finally fix our adult learner infrastructure. We've been talking about that for six years but never had the pressure to actually do it. Maybe this crisis is the forcing function we needed." Alicia told me later, "I almost interrupted him three times. I had to physically put my hands under my thighs to stop myself from jumping in. It was the hardest 47 seconds of my presidency. And the most important." The conversation that followed wasn't as polished as when Alicia facilitated. Messier. Less linear. More awkward pauses. But it was theirs. Alicia did this systematically over six months: Stopped immediately reframing every challenge Started asking "Who else sees a pathway forward here?" Practiced counting to 10 before providing hope Named the pattern: "I think I've trained us that my job is to see possibility and your job is to see obstacles" Her team stopped borrowing her hope and started building their own. Cabinet meetings stopped being "Alicia inspires everyone for 90 minutes" and started being "eight people solve problems together." The transformation wasn't dramatic. It was incremental. And it was permanent. The numbers: Hope Tax: $28,000/year → $4,200/year (85% reduction) "Quick conversations" needing Sarah's optimism: 18/week → 3/week Cabinet decisions made WITHOUT Sarah facilitating: 2/year → 12/year Alicia's Sunday night work sessions: 4 hours → 45 minutes Same budget. Same enrollment challenges. Same board pressure. Different hope infrastructure. Within six months: Cabinet meetings were 35% shorter Implementation increased 60% Alicia's workload decreased significantly Team made a major strategic pivot unanimously—without Alicia facilitating The strategic plan didn't change. The hope infrastructure underneath it changed. Turns out, that's what actually matters. Now, if you're thinking "this framework makes sense, but how do I actually facilitate the awkward 47-second silence without it turning into a staring contest or accidentally making my VP cry?"—I get it. That's the gap between insight and implementation. This is what The GROUP is for. Each week, I turn the newsletter topic into a Leader CORE Lesson and Guide: Facilitation scripts for navigating the silence when you stop being the hope source Discussion protocols that build agency without feeling like therapy Team exercises that develop hope infrastructure, not hope dependency The actual language to use when someone says "but isn't hope your job as leader?" Diagnostic tools to assess where your team is on the agency spectrum It's free (because charging you to solve a problem called the Hope Tax would be peak irony), built for busy leaders who need practical resources—not more theory—and designed for Monday morning meetings when you're already exhausted from last week's hope performance. Grab this week's Hope Infrastructure guide: https://www.higherperformancegroup.com/the-group But whether you join The GROUP or not, here's what you can implement immediately... THE APPLICATION: What to Do Monday Morning (Assuming you survived last week's hope marathon and aren't currently hiding in your car eating lunch alone to avoid more "quick conversations" where someone needs you to help them "see this differently") STEP 1: THE HOPE MONOPOLY AUDIT (15 minutes) In your next cabinet meeting, when someone surfaces a challenge, don't immediately reframe it. Count to 10. Out loud in your head. Feel the discomfort of the silence. Then ask: "Before I share what I'm thinking, who else sees a pathway forward here?" Watch what happens: If nobody speaks, you've just discovered you have a hope monopoly If someone speaks but then looks at you for validation, they're still borrowing agency If someone speaks and others build on it without checking with you, congratulations—you have distributed agency somewhere The silence is diagnostic data. Don't fill it. Let your team experience the gap between their current dependence and their potential capacity. If this feels cruel, remember: You're not withholding help. You're creating space for them to discover they don't need to borrow what they can build. (Objection handling: "But what if nobody speaks and the meeting just dies?" Then you've diagnosed a more serious problem than you thought. And you still can't fix it by continuing to be the hope dealer. The silence itself is the intervention.) STEP 2: CALCULATE YOUR ACTUAL HOPE TAX (10 minutes) Track this for one week. Every time you play "the optimistic one," make a tally mark. Count honestly: Cabinet meetings where you reframe challenges One-on-ones where you "help them see differently" Emails where you provide encouraging perspective Hallway conversations where someone needs hope injection Then do the math: [Number of instances] × 15 minutes each × $125/hour × 47 weeks = Your Annual Hope Tax For the president who hit 23 instances in five days? That's $32,662.50 annually. That's not a rounding error. That's a full-time staff position you're filling with your emotional labor while wondering why you don't have time for strategic thinking. Write the number down. Show it to someone. Maybe your spouse, who's been asking why you're exhausted on weekends. Your Hope Tax isn't a leadership development expense. It's a leadership design flaw that's been costing you actual money and time you'll never get back. STEP 3: THE AGENCY REDISTRIBUTION CONVERSATION (20 minutes at next cabinet meeting) This is the uncomfortable one. This is where you name the pattern that everyone's been experiencing but nobody's been saying. Add this to your next cabinet agenda: "Team development conversation: Hope infrastructure" Then say this (or your version of this): "I've noticed a pattern in our meetings, and I want to name it and see if you're noticing it too." I think I've accidentally trained us that my job is to see possibility and your job is to see obstacles. That wasn't intentional, but I think it's happening. And I think it's making us less effective as a team. Not because you can't see possibility—you absolutely can. But because I keep doing it for you before you have to. So you've stopped practicing that muscle. What if we practiced seeing possibility together? What would that look like?" Pause. Let that land. Count to 10 again. Then: "I'm not going to stop being optimistic. But I am going to stop being the only person who's optimistic. Starting today." Uncomfortable? Extremely. Necessary? Absolutely. Will someone say "but isn't providing vision and hope literally your job as leader?" Probably your CFO. Your response: "My job is to build a team that can lead even when I'm not in the room. Right now, I'm accidentally preventing that by providing something you need to learn to generate yourselves." This won't feel natural. It will feel like you're withholding something they need. You're not. You're teaching them to build what you've been loaning. There's a difference. ⚡ Pause here. Comment "47 SECONDS" if you're willing to try the awkward silence experiment at your next meeting. I want to see how many leaders are brave enough to stop talking. OBJECTION HANDLING "But we don't have time for this philosophical conversation about hope. We have actual crises." You're currently spending 15+ hours per month being the hope dealer. That's 180 hours per year. That's 4.5 weeks of full-time work. You don't have time NOT to fix this. Also, this isn't philosophical. This is operational. Your team can't function independently because you've accidentally made yourself indispensable for basic optimism. That's not crisis management. That's crisis creation with inspirational language. "What if I stop providing hope and they just spiral into negativity?" Then you've discovered the actual state of your team's agency, and you can finally address the real problem instead of decorating around it with motivational speeches. But here's what actually happens: When you stop filling every silence with optimism, someone else will. Maybe not immediately. Maybe not eloquently. But they will. Because people don't lack the capacity for hope. They lack practice generating it when someone else has been doing it for them. "This feels like I'm abandoning my team when they need me most." You're not abandoning them. You're graduating them from dependence to capability. There's a difference between supporting people and becoming their emotional life support system. One builds strength. One creates atrophy. And right now, your team's hope muscles have atrophied because you keep doing the emotional heavy lifting while they watch. THE MATURITY SHIFT: From Hope Performance to Hope Infrastructure ━━━━━━━━━━━━━━━━━━━ IMMATURE LEADERS ASK: "Who needs to borrow my hope?" MATURE LEADERS ASK: "How do I build a team that generates its own?" ━━━━━━━━━━━━━━━━━━━ Immature leaders model optimism, yet wonder why their team remains pessimistic. Mature leaders build systems where agency is distributed and wonder why they didn't do this five years ago. ━━━━━━━━━━━━━━━━━━━ Immature leaders measure their effectiveness by how inspired people feel after meetings. Mature leaders measure effectiveness by how independently their team solves problems when they're not in the room. ━━━━━━━━━━━━━━━━━━━ Immature leaders treat "being the hopeful one" as a leadership strength. Mature leaders recognize it as a team development failure masquerading as inspirational leadership. ━━━━━━━━━━━━━━━━━━━ Immature leaders = Indispensable + Exhausted Mature leaders = Team Capable + Vacation Restful ━━━━━━━━━━━━━━━━━━━ 💡 "The Hope Tax isn't an operational expense you have to accept. It's a leadership design flaw you can fix." ━━━━━━━━━━━━━━━━━━━ The difference is the difference between performing hope and building the infrastructure that makes hope renewable. One makes you indispensable and exhausted. One makes your team capable and your vacation actually restful. And unlike your actual budget constraints, your enrollment challenges, and the existential questions your board keeps asking—this one is 100% in your control. YOUR TURN Count this week. How many times were you "the optimistic one"? Calculate your Hope Tax: [instances per week] × 15 minutes × $125/hour × 47 weeks = ? Drop your Hope Tax calculation in the comments. (Bonus points if it's so high it makes you reconsider every leadership podcast you've ever loved. Double bonus if you can calculate what you could have bought with that money—spoiler: it's probably a Honda Civic.) What would it look like to stop loaning hope and start building the infrastructure for your team to generate their own? Tag the cabinet member who borrows your hope most frequently. (Do it cowardly—don't explain what you're actually tagging them for.) P.S. IF YOU'RE THINKING "I DON'T HAVE TIME TO TURN THIS INTO A MONDAY MORNING TEAM CONVERSATION" I already did it for you. The GROUP is a free community where every newsletter becomes a ready-to-deploy Leader CORE Lesson and Guide: Facilitation scripts for navigating the 47-second silence without panicking Discussion protocols that build agency without feeling like group therapy Team exercises that develop hope infrastructure systematically The actual language to use when your CFO says , "I sn't hope literally your job?" Diagnostic tools to assess where your team is on the agency spectrum Recovery protocols for when you accidentally slip back into hope-dealer mode Join The GROUP here (it's free): https://www.higherperformancegroup.com/the-group Plus you get access to hundreds of campus leaders who are also trying to stop being the lone source of institutional optimism. The implementation guides save you hours. The peer conversations? Those might save you from becoming that leader who's inspirational on LinkedIn and exhausted in real life. HELP OTHER LEADERS DISCOVER THIS If this resonated (or made you uncomfortable, which is basically the same thing): → Repost this with your Hope Tax calculation and biggest takeaway → Tag a leader who's definitely paying the Hope Tax right now (you know exactly who they are—the one who's always "the optimistic one" and always exhausted) → Comment with your experience—Have you noticed this pattern? What's it costing you? Your story helps others feel less alone The more leaders who shift from providing hope to building hope infrastructure, the better our educational systems become. And the fewer leaders burn out trying to be the emotional architecture of their entire organization. Follow DR. JOE HILL and Higher Performance Group for weekly Team Intelligence insights. NEXT ISSUE: "Your Cabinet Has Commitment Issues (And Your Strategic Plan Is the Emotional Affair)" Why your team enthusiastically agrees to priorities in September and acts like amnesia victims by October. We'll explore the 15-minute exercise that reveals whether you have genuine ownership or performative compliance—plus the uncomfortable reason strategic plans built through consensus create exactly zero commitment.  Spoiler: Your team isn't failing to follow through. They're successfully executing a plan they never actually owned. And you're about to discover you've been confusing agreement with commitment for your entire leadership career.
By HPG Info November 4, 2025
THE MATH THAT DESCRIBES WHY LEADERSHIP TEAMS FAIL UNDER PRESSURE ━━━━━━━━━━━━━━━━━━━ Do this math: 8 cabinet members × 12 meetings × 90 minutes = 144 hours annually with people you call "your team" but wouldn't call if your world fell apart. That's not a leadership gap. That's a relationship infrastructure crisis. 73% of superintendents in our 987-team study report "plenty of colleagues but no one who really gets it." (Most won't admit this until drink two at the conference hotel bar.) Here's the pattern: We've professionalized educational leadership so thoroughly that we've accidentally made it functionally impossible to build the one thing that determines whether your cabinet actually works—relationships that transcend the role. I was recently in conversation with a leader who has navigated both established legacy organizations and complete startups—completely different contexts that require entirely different leadership skills. And he said something that stopped me cold: "I only have 2-5 people max who remain my friends through all the seasons of life. And that's all that really matters." Two to five people. Not 2000 LinkedIn connections. Not your entire cabinet. Not even your full executive team. Two. To. Five. And suddenly, everything about why some leadership teams click and others just... meet made perfect sense. Let's discuss what most leadership development programs overlook entirely. LET'S TALK ABOUT THIS LIKE ADULTS WHO'VE SURVIVED MULTIPLE ACCREDITATION CYCLES Here's what nobody tells you at leadership conferences (because they're too busy selling next year's tickets): The reason your cabinet doesn't function like a team has nothing to do with strategic planning tools or communication protocols. It has everything to do with whether you've built trust deep enough to survive seasons. SPECIFIC RECOGNITION: You know this moment: It's 11 PM on a Sunday, and the board email just hit your inbox—the one that makes your stomach drop. You scroll through your contacts looking for someone to call. You pass right over your Assistant Superintendent for Curriculum. Your CFO. Your VP of HR. Not because they're incompetent. Because you need someone who knows you independent of your title. (And the person you actually call? Probably doesn't work in education.) Or this one: You're in a cabinet meeting debating a controversial policy change. Everyone's nodding. Taking notes. Agreeing professionally. Then you adjourn, and three separate people text their actual thoughts to someone NOT in the room. You've built a team that performs trust but doesn't practice it. Or my personal favorite: Your Chair gets promoted to Dean—brilliant strategic mind. Everyone's excited. Six months in, she's technically proficient, but the cabinet dynamics feel off—because she's performing her new role while psychologically remaining in her old identity. And nobody can talk about it because you've never established the kind of trust where identity evolution is safe. ROOT CAUSE DIAGNOSIS: Here's why this keeps happening, and I'm going to be direct because I've spent 25 years in the loneliness of the leadership seat: We've confused competency with capacity. We hire for IQ. We develop EQ. We measure performance indicators. But we completely ignore the foundation that determines whether any of it actually works: Building Trust. Not trust as a soft skill. Trust as the oxygen of TEAM INTELLIGENCE. Research from our work with 987 leadership teams reveals something most leadership development completely misses: Leaders cannot skip competency levels without creating fragility in their leadership foundation. You cannot authentically empower others until you've established trust. You cannot facilitate genuine collaboration without both trust and empowerment. You cannot lead change successfully without trust, empowerment, collaboration, and influence working synergistically. Yet what do we do? We promote people into complex leadership roles and immediately expect them to manage change, resolve conflicts, and develop others—Level 5 work—when they're operating at Level 1-2 on Building Trust. That's not a competency gap. That's a developmental logic violation. And it's why 67% of change initiatives consistently fail. ━━━━━━━━━━━━━━━━━━━ 💡 "You cannot empower others until you've established trust. You cannot collaborate without empowerment. You cannot lead change without all prior competencies working synergistically." ━━━━━━━━━━━━━━━━━━━ (This is actually why we created the TEAM INTELLIGENCE framework and built it into our TEAM INSTITUTE sessions—to help leadership teams develop sequentially instead of randomly. But I'm getting ahead of myself.) TQ FRAMEWORK INTRODUCTION: This is the part where I'm supposed to tell you to "create psychological safety" or "build better relationships." But you already knew that. The real problem? Most leaders are attempting advanced leadership competencies without mastering the foundational one. Here's the developmental sequence that actually works, drawn from our Leader Competency Assessment: Level 1: Building Trust — Foundation for all others Level 2: Empowerment — Builds on trust foundation Level 3: Collaboration — Requires trust and empowerment Level 4: Broadening Influence — Leverages collaborative networks Level 5: Managing Change — Requires all prior competencies Level 6: Managing Conflict — Transforms collaborative tension into breakthrough Level 7: Developing Others — Apex competency synthesizing all others Your cabinet isn't dysfunctional because people lack skills. It's dysfunctional because you're trying to run Level 5 plays (change management) with a team operating at Level 1-2 trust. And trust—real trust, the kind that survives leadership transitions and organizational turbulence—isn't built in strategic planning sessions. It's built when relationships transcend the org chart. 🎯 BUILDING TRUST: THE COMPETENCY THAT DETERMINES EVERYTHING ELSE WHY THIS ALWAYS COMES FIRST (EVEN WHEN WE WISH IT DIDN'T) Organizations led by leaders who create a psychological safety culture are significantly more likely to foster innovative cultures, with substantially better talent retention and higher stakeholder satisfaction. (That's not motivation-poster wisdom. That's data from institutions that actually work.) But here's what most leadership development gets catastrophically wrong: They treat trust as a soft skill you sprinkle on top of competence, rather than the foundation that determines whether competence ever becomes performance. Trust is the oxygen of team intelligence. Without it, every other competency suffocates. Let me break down the five levels of Building Trust—and show you exactly where your cabinet is probably stuck: LEVEL 1: DEMONSTRATES INCONSISTENT RELIABILITY • Communication lacks transparency • Actions and words frequently misalign • Tends to blame others for setbacks Observable reality: This is the superintendent who announces, "My door is always open," but team members never walk through it. Or the cabinet member who commits to the meeting but ghosts on execution. Your team isn't underperforming because they're incompetent—they're hedging because reliability is inconsistent. Quick gut check: How many times this month has someone on your cabinet surprised you by not following through? LEVEL 2: SHOWS BASIC RELIABILITY BUT STRUGGLES WITH VULNERABILITY • Generally follows through on commitments • Shares limited information • Hesitates to admit mistakes Observable reality: This is where most educational leadership teams actually operate. Professional. Polite. Performing collaboration. But when something goes sideways, nobody's texting each other. They're calling someone outside the organization who they actually trust. You've built a reporting structure, not a team. Be honest: When was the last time someone on your cabinet admitted a mistake before you discovered it? LEVEL 3: CONSISTENTLY DEMONSTRATES INTEGRITY AND TRANSPARENCY • Demonstrates vulnerability as a leader • Advocates for team members even when costly • Addresses trust violations directly and fairly Observable reality: This is where the shift happens—from "colleagues who work together" to "people who have each other's backs." Cabinet members start processing real thinking with each other instead of around each other. When one person's worried about something, the team knows about it before it becomes a crisis. LEVEL 4: CREATES AN ENVIRONMENT OF PSYCHOLOGICAL SAFETY • Establishes systems that promote transparency • Creates mechanisms for addressing breaches of trust • Models reconciliation and repair after conflicts Observable reality: This is the cabinet that can debate controversial decisions and still go to lunch together afterward. Why? Because they've built systems—not just goodwill—that make trust renewable even when it's damaged. They've moved from hoping trust happens to architecting it into how they operate. LEVEL 5: BUILDS INSTITUTIONAL CULTURES OF TRUST • Establishes formal and informal influence channels • Develops systems for cross-campus knowledge sharing • Connects the institution to external opportunities Observable reality: This is rare. This is when your cabinet's trust infrastructure becomes the model for the entire district. When principals start running their teams the way you run yours—not because you mandated it, but because they've watched it work. THE BRUTAL REALITY CHECK: We spent this fall running TEAM INSTITUTE sessions with campus leadership teams, and we started every single one with the Building Trust assessment. Want to know the most common result? Leaders rated themselves at Level 3-4. Their teams rated them at Level 1-2. That gap? That's your entire performance problem right there. THE THREE TRUST QUESTIONS THAT REVEAL EVERYTHING: I learned these from a leader who built multiple teams across completely different organizational contexts. He said the distinguishing factor wasn't competence or chemistry—it was answering three questions honestly: Question 1: "Who on this team would I call at 11 PM if my world were falling apart?" If the answer is zero or one, you don't have a team. You have coworkers who attend meetings. Question 2: "Who on this team has embraced the leader I'm becoming, not just the role I'm performing?" Leadership transitions require identity evolution. If your cabinet can't hold space for that, people perform their new role while psychologically remaining in the old one. (This is why your brilliant new Dean still acts like a Chair.) Question 3: "Can I make decisions WITH this team, or do I just announce decisions TO them?" If you're married, you don't make major life decisions unilaterally and then expect your spouse to get on board. Why do we think that works with leadership teams? The teams that can answer all three questions affirmatively? Those are the ones where trust isn't a nice-to-have. It's the infrastructure underneath everything else. CASE STUDY: THE TEAM THAT REBUILT TRUST FROM LEVEL 1 A community college president (let's call her "Maria"—and yes, she knows I'm telling this) inherited a cabinet of seven VPs. All credentialed. All experienced. All completely siloed and performing trust instead of practicing it. Her first 90 days, she tried what most new leaders try: strategic planning. Vision alignment. Goal cascading. Professional development. Nothing changed. Then she did something most leaders won't: She admitted the problem wasn't strategy. It was trust. She brought in our TEAM INTELLIGENCE assessment . Results showed her cabinet at Level 1-2 on Building Trust, yet they were attempting Level 5 work (managing major institutional change). The developmental logic violation was obvious. Here's what she did: She stopped leading cabinet meetings and started building trust infrastructure. She asked each VP privately: "Who on this team would you call at 11 PM if something went sideways in your personal life?" Zero VPs named anyone on the cabinet. Then she asked: "Who on this team knows what you're genuinely worried about regarding your work right now—not the polished version you present in meetings, but the real anxiety?" Two had someone. Five didn't. The gap between "colleagues" and "people who trust each other through seasons" was costing them everything. Maria created monthly one-on-one conversations where the only agenda was: "Who are you becoming as a leader, and how can this team help you get there?" Not performance evaluations. Identity evolution conversations. She stopped managing performance and started shepherding transformation. Within 90 days, VPs started texting each other their real concerns instead of people outside the room. Within six months, they'd formed what I call "micro-alliances"—2-3 people who processed real thinking together between formal meetings. Within a year, the cabinet made a controversial curricular decision unanimously because they'd made it WITH each other. Student success metrics? Increased 12 percentage points. Faculty satisfaction? Up 23%. But Maria told me: "The strategy didn't change. The trust infrastructure underneath the strategy changed. Turns out, that's what actually matters." She rebuilt from the foundation up. Level 1 to Level 4 in 18 months. That's not magic. That's developmental sequence done right. 📋 HERE'S WHAT TO DO MONDAY MORNING (BEFORE YOUR FIRST CABINET MEETING) STEP 1: RUN THE TRUST LEVEL AUDIT (20 MINUTES) Pull out our Leader Competency Assessment—or just grab a piece of paper and be brutally honest. For Building Trust, where is your cabinet actually operating? • Level 1 : Inconsistent reliability, limited transparency, misaligned words and actions • Level 2 : Basic reliability but limited vulnerability • Level 3 : Consistent integrity, demonstrates vulnerability, advocates for team members • Level 4 : Creates psychological safety systems • Level 5 : Builds institutional trust cultures Don't rate where you want to be. Rate where the evidence says you are. Then—and this is the hard part—ask 2-3 trusted people on your team to rate you honestly. (If the gap between your self-assessment and their assessment is more than one level, that gap IS your leadership problem.) STEP 2: ASK THE THREE TRUST QUESTIONS (30 MINUTES TOTAL, 10 PER QUESTION) Schedule 30 minutes alone. Write down honest answers to: 1. "Who on my cabinet would I call at 11 PM if my world were falling apart?" (Names, not theory.) 2. "Who on my team knows the leader I'm becoming, not just the role I'm performing?" (If nobody comes to mind immediately, that's your answer.) 3. "Am I making decisions WITH my team, or announcing decisions TO them?" (Check your last three major decisions. How many were truly collaborative vs. performatively collaborative?) If you can't name at least 2-3 people for questions 1 and 2, you don't have a performance problem. You have a trust infrastructure problem. (Objection handling: "Joe, this feels soft. We need to focus on results." Fair pushback. But here's the data: Leaders in the top quartile for Building Trust competencies are significantly more likely to achieve institutional objectives. The teams that outperform yours? They already figured this out. You can dismiss it as soft, or you can build the foundation that makes results possible.) STEP 3: CREATE ONE "IDENTITY EVOLUTION" CONVERSATION THIS WEEK (45 MINUTES) Pick one cabinet member. Schedule 45 minutes. No agenda except this: "I want to understand who you're becoming as a leader, not just how you're performing in your role." Ask: • "What identity from your previous role are you still carrying that might not serve you here?" • "What new leadership identity are you nervous about stepping into?" • "How can this team hold space for who you're becoming?" Then—critically—share your own answers first. Model the vulnerability you're asking for. This isn't therapy. This is recognizing that leadership transitions require identity evolution, and teams that can't hold space for that will always underperform their talent level. (Pro tip: This conversation will feel awkward the first time. That awkwardness is diagnostic. If you can't have this conversation, you're operating at Level 1-2 trust. Which means you can't do Level 5 work. The math doesn't lie.) ⚡ THE MATURITY SHIFT: FROM COMPETENCE WITHOUT FOUNDATION TO TRUST-BASED TEAM INTELLIGENCE IMMATURE TEAM INTELLIGENCE: • Promotes leaders based on technical competence, ignores trust capacity • Attempts Level 5 work (change management, conflict transformation) with Level 1-2 trust • Believes competence creates collaboration • Confuses "getting along professionally" with psychological safety • Optimizes for efficient meetings over authentic relationships • Measures team health by completed initiatives, not trust infrastructure • Views vulnerability as weakness rather than foundation MATURE TEAM INTELLIGENCE: • Develops leaders sequentially through competency levels starting with trust • Recognizes you cannot skip developmental stages without creating fragility • Knows trust creates the conditions where competence becomes performance • Distinguishes "colleagues who collaborate" from "teams that trust each other through seasons" • Prioritizes identity evolution conversations over performance management • Measures team health by the "11 PM phone call test" and vulnerability indicators • Views Building Trust as the oxygen that makes all other competencies possible The shift isn't about being less professional. It's about being honest that principles without competencies are wishes—and competencies without sequential development are illusions. Your cabinet doesn't need another initiative. It needs the foundational competency that determines whether any initiative actually works: Building Trust at Level 3 or higher. Everything else is decoration on a house with no foundation. P.S. THE FOUNDATION UNDER THE FOUNDATION I was meeting with a superintendent recently who said something that's stuck with me: "Joe, I've read every leadership book. Attended every conference. My team is credentialed, experienced, and talented. But we're still not clicking. What am I missing?" I asked him one question: "On a scale of 1-5, where's your cabinet on Building Trust?" Long pause. Then: "Probably a 2. Maybe a 1.5 if I'm being honest." "And what level of work are you attempting?" Another pause. "Change management. Conflict resolution. Developing future leaders. So... Level 5?" There's your answer. You cannot skip developmental stages. Leadership competencies build sequentially—each creates the foundation for those that follow. Attempting Level 5 work with Level 1-2 trust isn't a strategy problem. It's a physics problem. ━━━━━━━━━━━━━━━━━━━ 💡 "Principles without competencies are wishes—and competencies without sequential development are illusions." ━━━━━━━━━━━━━━━━━━━ And here's what I've learned after 25 years of this work, grounded in principles that go way beyond organizational theory: The foundation under the foundation is actually faith. Not faith as religion forced on secular space. Faith as the recognition that we're building something bigger than our own ambition. That how we lead matters as much as what we achieve. That trust isn't a technique—it's the recognition that we're all navigating uncertainty together, guided by principles beyond self-interest. I know I'm among friends here who share those values. Who understand that excellent leadership flows from internal alignment with something transcendent. Who get that Building Trust isn't manipulation—it's stewarding relationships with the care they deserve. This fall, we ran Team Institute sessions with campus leadership teams focused specifically on this: Building Trust as the foundational competency that determines everything else. We used the Leader Competency Assessment to help teams see where they actually are (not where they think they are), then gave them sequential tools to develop from Level 1 to Level 4. The feedback? Teams are finally addressing the real problem instead of decorating around it. If your cabinet is talented but underperforming, you don't need another strategic planning session. You need to build the trust infrastructure that makes strategy actually work. New campus teams enroll in the Team Institute each month. We start with Building Trust. We develop sequentially through the seven competencies. We use the Team Intelligence framework to multiply individual development into collective performance. Want the full Leader Competency Assessment to run with your team? Message me directly or email info@higherperformancegroup.com and I'll send it to you. No cost, no strings—just a tool to help you see where you actually are versus where you're attempting to operate. If you're interested in what Team Institute might look like for your team, let's have a conversation about where your team is and where sequential development could take you. But even if you never reach out, do me one favor: Before your next cabinet meeting, honestly assess—Where are we on Building Trust? And what level of work are we attempting? If there's a gap of 2-3 levels, you just diagnosed your entire performance problem. The question is: Are you willing to go back to the foundation and build it right? ONE MORE THING... If this resonated, I need your help with three things: 1. Repost this with your honest answer: "Where is my team on Building Trust (Level 1-5)? And what level of work are we attempting?" Tag me so I can see your assessment. (The gap between those two numbers tells you everything.) 2. Tag someone on your leadership team who's committed to building from the foundation up—not just decorating around dysfunction. Tell them specifically why you're tagging them. 3. Comment below with this: What's one moment when you realized your team's performance problem was actually a trust problem? What did you do about it? (I read every single comment because your reality shapes what we build next.) Tag DR. JOE HILL and Higher Performance Group in your repost or comment. And if you're serious about moving your team from Level 1-2 to Level 3-4 trust, message me about TEAM INSTITUTE enrollment. New cohorts launching monthly. Or email info@higherperformancegroup.com to get the full Leader Competency Assessment for your team. Most important question: Who on your cabinet would you call at 11 PM? If you can't immediately name 2-3 people, you just found your starting point. NEXT ISSUE PREVIEW "The $847,000 Meeting Tax: Why Your Cabinet Is Bleeding Budget in 90-Minute Increments" You know those weekly cabinet meetings where everyone reports out, but nothing actually gets decided? I ran the numbers. For a typical superintendent cabinet, those meetings cost $847,000 annually when you calculate salary, prep time, and opportunity cost. That's not a meeting problem. That's a TEAM INTELLIGENCE deficit costing you nearly a million dollars a year. (Spoiler: The highest-performing cabinets meet half as often and decide twice as fast. We'll break down exactly how they do it.) See you next week. Keep building from the foundation up. —Joe  P.S. - If this issue helped you see something differently, take 10 seconds to repost it with your biggest takeaway. Your network needs this too.
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