13 Tell-Tale Signs Your Campus Brand Is Going to Diminish (Or Die)

June 6, 2023

Brand: A public image, reputation, or identity conceived of as something to be marketed or promoted


How do you know if your campus brand has one foot in the grave?


It’s a question that all leaders should ask – even leaders of growing campus communities.


As with almost everything in life, there are subtle signs that your peak may be near or cresting past it.


Other times, the signs of a dying campus brand are evident to everyone but the leader.

classroom of empty chairs

If you recognize that your campus is in trouble early enough, you can reverse the trend, regain energy and momentum, and run fervently into a new season.


Let the signs go unattended long enough, and things could be very different.


So, how do you know your campus brand is in trouble?


Here are 13 tell-tale signs that your campus brand is diminishing in value to your community.


1. Your Leaders are Losing their Hunger


A Higher Performance Team comprises Smart, Humble, and HUNGRY leaders. 


Hunger is a rare and beautiful thing.


It’s often easy to come by in your first years of leadership but hard to sustain for a lifetime.


Yet passion is vital to leadership because the hunger of a campus to thrive and develop will rarely exceed the hunger of its leaders.


How hot is your hunger? Here are 5 Signs Your Edge May Be Dulling As A Leader.


2. Your Campus is Afraid of Innovation


In the startup days, most campuses could pivot overnight.


You had to.


But as your impact grows, it’s easy to let innovation wane, especially when your campus has a rich history of success. 


How are you ensuring that your future is brighter than your past?


Teams who celebrate what they have been with more bluster than what they intend to BECOME will continue to watch their high-capacity leaders skip town and throw their energy behind another innovative campus culture willing to modernize the student experience. 


Down the road, that will leave you in a place where – even when you want to innovate – you can’t because all your smartest people have abandoned ship.


When was the last time you did something genuinely aggressive and cutting-edge? If you can’t answer that question, beware.


You may become a history lesson. 


Most people want to be a part of a winning team, and winning teams are reinventing how the game must be played. 



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3. Campus Management is Replacing Campus Leadership


As your campus grows from a start-up pirate ship to a well-established Navy ship, you must manage what you’ve built.


Without great systems, executive clarity, and organization, you’ll never be able to sustain something that size, let alone steward it well.


The trap is that once you start managing, you may stop building anything of value. Instead, you manage what you’ve already built.


If all you do is manage what you’ve already built, your campus will likely die, and you won’t have much left to manage.


The key is to manage well but to keep leading – keep innovating, keep changing, keep experimenting, and keep figuring out new ways to accomplish your mission.


4. Maintenance is Overtaking Your Campus Mission


When I meet leaders of dying campus brands, they’re almost always in what I call ‘maintenance mode’ – maintaining the organization they’ve built has become more important than the mission that got them started.


In fact, when you drill down, very few can articulate or agree on what their mission truly is besides what they are managing each day. They just agree they need to maintain what they’ve got.


You'll have a bright future as long as the mission is central.


The end is near when maintenance begins to trump the mission and practices take over principles.


5. Your Campus Leadership is Fixated on Being Popular Rather than on Purpose 


Leaders with a soft heart (empathy) and a firm backbone (authority) are easy to spot. They are also scarce. 


How you treat your people AND your purpose is vital to the success of your system. 


Weak leaders are supportive of the needs of people yet unwilling to challenge them when those needs run against the core of their mission’s purpose. 


We’ve all seen leaders who “give the farm away” by becoming more interested in KEEPING their job than DOING it. 


If you are the leader and your campus brand is falling out of demand with your community, AND you are collecting loads of underperforming talent, put your finger on your nose, boss. Tag. You are it. 


If you are honest, your people are not your most important investment. Some of them are a SPEND to your institution. 


Your people wearing the team jersey of PURPOSE are your most important investment. 


6. You Criticize Younger, Upstart Leaders


Every leader is a young emerging leader at some point.


Young leaders bring innovation, ideas, and strategies to the table. In fact, they likely got your campus to where it is today, which is amazing.


But no one stays young forever.


After a decade in leadership, you’ll find yourself surrounded by younger leaders with different ideas.


Rather than deciding to learn from them, leaders of dying campus brands resist them, dismiss them, and sometimes ridicule them.


That’s a critical mistake if you want to stay relevant.


When you find yourself sitting around a table criticizing the ideas of young leaders, get nervous.


Back in the day, someone may have dismissed you, and look at what happened to them.


7. Your Personal Relationship with Your Values is on the Backburner 


Every leader has ups and downs in their relationship with their campus values.


Over a prolonged period, you cannot let your personal relationship with your beliefs go flat. Yet it does for so many leaders.


When your relationship with your core values goes flat, sound the alarm:


  • Stop
  • Reflect
  • Reset
  • Reclaim
  • Re-Boot
  • Reconnect


Behind every vibrant campus, you find leaders with a deep belief system.


When recruiting new leaders to your team, find leaders whose passion for your values burns white hot.


If values-centric people surround you, you’ll almost automatically become more on fire.


If your values have grown stale or are not as potent as your community deserves, we can help you RE-IGNITE here.


8. Your Best Talent is Burning Out Faster than you Can Replace Them


A clear sign that your campus brand is dying is that your RIGHT people are leaving, and your WRONG people are staying. 


Like the proverbial “canary in the coal mine,” regular departures of your best and brightest talent indicate that your campus work culture is approaching toxic levels. It’s also a sign of bad leadership. Too many leadership vacancies could suggest that departing leaders warn other potential leaders to stay away.     


Campus sites should be the healthiest places on the planet to work, but, as many of you know, that’s not often the case. And campuses with a high turnover rate or a reputation for having a toxic work environment, can’t carry out their mission with integrity or effectiveness.


Luckily, plenty of resources are available to help you and your team overcome this barrier.


  • In the Lead Team Institute, I’ll show you how to foster a healthy workplace environment and build a culture of Higher Performance. 

  • In the Leading from Peace Keynote and Workshop, I’ll teach you and your team my burnout-avoidance strategy to help you align your time, energy, and priorities and work in your favor. 


9. Everyone on your Team Looks and Thinks Just Like YOU


The next time you’re facilitating your next all-campus team meeting, really look at the people staring back at you.


Do they truly represent a cross-section of your community? Or do they all fit neatly within the same racial, economic, age, orientation, cultural, and political boxes? 


Campuses that lack diversity often need help to connect with their communities and reach new people.


Your campus diversity might indeed be limited by its location, but there’s more to diversity than race and politics. Another form of diversity has to do with what happens between someone’s ears.


A lack of conflict is often seen as a positive to team culture. After all, it means everyone on your team is aligned, right?


Wrong.


If everyone on your campus lead team looks, thinks, and acts the same, one of two things is probably happening:


  1. Your team members are self-censoring their personal beliefs and concerns out of fear of ridicule or ostracization.
  2. Those same people feel unwelcome and silently exiting your “back door.”


Make no mistake, a campus should draw a line in the sand on specific value-based issues (like student success), but there are plenty of other areas where some diversity of thought should be tolerated and encouraged. 


Remember, campus unity is not the same as conformity. An unintended consequence of conformity is that engagement tends to stall out – small group conversations become stale, people get comfortable within their bubble, and “outsiders” feel increasingly unwelcome.


Suppose your team members are uncomfortable expressing doubts, asking questions, voicing concerns, or engaging in respectful dialogue on sensitive issues and topics. In that case, your campus is probably attractive to one type of person: People just like you. 


And that’s a well that’ll quickly run dry. 


10. Your Campus Finances are Always in the Red


I get it.


No one likes it when “education” and “money” are tightly woven into a sentence. But campuses require money to function – and that’s not a secret.


Poor fiscal management can hurt campuses as much as an individual’s livelihood and well-being. If your campus constantly runs over budget, you must initiate serious conversations with your people. 


The fiscal cliff of 2024-2025 is real and should not be scary for those preparing appropriately for this season. 


You may have inherited a bad financial situation from your predecessor, but a campus with out-of-whack finances will join the long list of those shutting their doors. 


Like personal credit card debt, this situation can sneak up on you and get worse the longer you ignore it – so you need to make a game plan and stick to it. 


11. Your Campus Has Little Presence in the Community


Let me ask you a question: Would anyone in your community who’s not a student even notice if your campus closed its doors tomorrow- like permanently closed?


Ouch.


Your campus exists for the sake of your community. This means a campus should be actively engaged in the greater community. Whether hosting food drives, community nights out, or disaster relief responses, campus involvement in the local community should be unmissable and tangible. 


Even if it means partnering with other schools, agencies, and nonprofits in your area, a campus should strive to be a blessing to the community it serves. 


But if all of your campus's energy and ideas are expended internally, it could be a sign that you are becoming irrelevant to your community and on the cusp of a death spiral. 


12. You’re Focused More on Keeping the Peace than Reaching New Students


A subtle sign of a dying campus brand is that it has completely given up on reinvention and is directing all of its resources to keep its current program and load.


This is a sad reality, but it happens more often than you think. In these situations, the goal is to make the faculty and staff as happy and comfortable as possible to prevent any conflict or potential of a “Vote of No Go.” 


The problem with this approach (of which there are many) is that instead of being a pro of the future, you’re letting the con dictate how you lead and vision forward. In other words, the “tail wags the dog.” 


In the short run of your tenure, this strategy makes sense. Your vision for success can’t be reached if you get thrown out. But the long-term consequences – like not investing in the innovative programs your community desires – will inevitably signal a death blow down the road. There comes a time when each leader must step into the arena, right?


13. You View Every Change in Culture as a “Threat” to Your Campus


Railing and ranting against regressive culture or the latest outrageous headline are easy ways to gain an audience (and maybe even earn a few hearty “Amens” from your people on the inside) in today’s polarized environment. 


But this approach to “relevance” will eventually backfire. As I said in Point 12 above, short-term gains aren’t the best indicator of long-term health. And campuses that stoke political and cultural resentment are slowly dying from the inside out.


The biggest problem with campus teams that focus on “culture war” grievances is that they foster an antagonistic and defensive campus culture. So, instead of focusing on reaching the culture, the emphasis is on judging the culture. 


Think of it this way: The world is a big place. Would you enroll in an institution that did nothing but ridicule and judge how you and people like you live? Of course not. And if you wouldn’t, why would anyone else? 


Every community has enough cynicism and resentment. Your campus should be a neutral and safe place to the ways of the nutty world – not a contributor. A dying campus brand focuses on judging the world. A thriving campus community focuses on building a refreshing alternative for the world.


Transform Your Future | Lead With Clarity | Grow Your Performance


You aren't alone if you've struggled to find clarity in leading your team forward.


Teams function at less than 60% of their performance potential and community trust is at an all-time low. 


Simply put, leading people and systems has never been more complex.


The Lead Team Institute {LTI} will equip you to break through your growth barriers.


Whether it's leading results-based teams, communicating with success, improving your engagement, increasing influence, refreshing your vision, building trusting communities, or many other challenges we face as campus leaders, you'll know exactly what steps to take to generate momentum for your community.


If you want to build an irresistible campus brand, you will want to join the waiting list to enroll in the next Lead Team Institute {LTI} Campus Cohort. 


Accelerate Your Team’s:


  • Communication
  • Connection
  • Alignment
  • Capacity
  • Execution
  • Culture


Reserve Your Spot for Fall 2023. Join the Lead Team Institute Waitlist Today!

More Blog Articles

By HPG Info • November 2, 2026
Why a leadership team full of great hires still drops the ball The Brewers won the World Series Wednesday night, 4–1 over the Rays in Game 5. It’s the first title in the franchise’s 57 years. Ms. Becky and I are building our shack in Wisconsin, so we’re officially on the bandwagon. Baseball is the sport where stacking stars most reliably buys wins. Each hitter stands alone at the plate. Add a great one and the win column moves. Basketball works differently. The NBA teams with the most stars on the roster win less than their talent says they should. Ten seasons of data say so, and so does anyone who has watched a superteam forget how to pass in the fourth quarter. Your leadership team plays basketball. Most of us hired it like a baseball roster. Every superintendent and president I talk to has hired at least one person they'd call the best they've ever worked with. A finance chief who reads a budget like a novel. A chief academic officer the faculty actually trust, which is rarer than a balanced budget. An HR lead who knows every contract clause by heart. Then a hard season shows up. A budget gap, a referendum, a bargaining year, an enrollment dip. The room full of all-stars starts pulling in different directions, each one excellent, each one alone. Everybody is playing hard. Nobody is playing together. So here's a question to sit with before your next leadership team meeting: when did you last hire someone for how well they pass? THE DIAGNOSIS · A ROOM FULL OF FINISHED REPORTS Picture a Tuesday morning leadership meeting in November. Finance brings a projection. HR brings a staffing plan built on last spring's numbers. Teaching and learning brings a new intervention model that needs four positions nobody budgeted. Each report is sharp and finished, and none of them were built with the others in the room. The real meeting happens in the parking lot at 11:40, two people at a time, engines running. Nobody at that table is underperforming. That's what makes the problem so hard to name. Your evaluations say everyone is excellent, and they're right. We built it this way. Job postings, interviews and annual reviews all measure the individual, and nobody's contract lists assists. We hire for points, pay for points, and then act surprised when nobody passes. Three questions worth answering honestly: How many of your top five priorities can one person on your team deliver alone? When a hand-off between two of your leaders drops, who finds out first, you or your board? When the next three months get harder, does your team pass faster, or does everyone retreat to their own lane? I know the loneliness of being the one person at the table who sees how all the pieces connect. I've sat in that chair. For a long stretch, my teams underperformed despite being full of talented people, and I kept trying to close the gap with my own effort. That works about as well as a point guard deciding to also play center. In The TQ Advantage, I call the result the Individual Brilliance Ceiling: talented people in the wrong positions, with no shared way of working, producing average team results. 📊 60% of collective capacity: where most leadership teams run, across nearly 1,000 TQ assessments . The talent is there. The passing is missing. TQ = IQ × EQ × PQ. IQ is the talent you hired. EQ is the shared language that lets that talent coordinate under pressure. PQ is each leader's accurate read of where they play best and where they're covering. It's multiplication, so a zero anywhere wins. Stack the IQ, let the other two sit near zero, and the product stays small no matter how many stars you sign. A quick timeout before the research. If one of those three questions made you wince, that wince is data. Most leadership teams I work with can name their best individual performer in two seconds and can't produce a single written hand-off. Closing that gap is what our TQ Advantage workshop is built for, and I'll say more about it at the end. First, the sports science. THE RESEARCH · THE TOO-MUCH-TALENT EFFECT In 2014, researchers from INSEAD, Columbia and VU University Amsterdam published a study in Psychological Science that tested something most hiring committees treat as settled: does adding top talent always make a team better? Before they ran the numbers, they asked ordinary people to predict the answer. Most said yes. More stars, more wins, no ceiling. Then the researchers checked. They looked at three sports: two World Cup qualifying cycles in soccer (2010 and 2014), ten NBA seasons (2002 to 2012), and ten Major League Baseball seasons over the same stretch. In baseball, more talent kept paying off. Each added star moved the win column. In soccer and basketball, talent helped up to a point. Past that point the gains flattened, and at the very top the curve bent down. The most star-heavy teams won less than their talent predicted. The NBA data showed where the wins leaked out. The most star-heavy teams coordinated worse: fewer assists, lower shooting percentages, fewer defensive rebounds. Anyone who has guarded a ball hog in a rec-league game knew this already. Now there's a regression line. The deciding variable was interdependence. A baseball hitter stands alone at the plate. (Baseball is a team sport roughly the way a spelling bee is.) A point guard needs four other people for the play to work. When winning depends on coordination, stacking individual brilliance without building the coordination stops paying. One caveat, because a sharp board member will ask: the downturn at the very top comes from a fitted curve, and the coordination link is a correlation. Treat it as a strong signal about where to look. Most of us hire leaders as if we're building a baseball roster. Then we ask them to play basketball. THE FRAMEWORK · SORT, PASS, POSITION Three moves. You can teach all of them to your team in sixty seconds. Sort the game you're actually playing. Some work really is baseball. A great grant writer or recruiter can win alone at the plate, so let them. The leadership team plays a different sport. The budget, the master schedule, enrollment, the board and the bargaining table all run through each other. When one leader guards her lane, somebody else's work stalls. Build the passes on purpose. In the NBA data, the damage ran through coordination. Coordination is a skill, so a team can practice it. Most leadership teams have never written down a single hand-off: who gives what to whom, by when. They run on goodwill and email. Goodwill holds up fine until February. Email holds up fine until someone hits reply-all. Put people where they play best. I was recruited to play catcher in college and spent four years calling pitches and talking with my pitcher between nearly every one. Now and then my coach moved me to right field to rest my legs. I could play it. I was never brilliant out there. Plenty of leadership teams have catchers playing right field, and nobody has said so out loud. The TQ framework maps five types of thinkers: HEART, SOUL, STRENGTH, VOICE and MIND. Every team leans hard toward a few. Among the leaders we've assessed, HEART shows up 43% of the time and MIND just 7% . If nobody on your team naturally plays the MIND position, someone is covering it, and they're probably tired. WHAT IT LOOKS LIKE · ONE DROPPED PASS Here's the pattern I see most often. Finance flags a deficit in October. HR waits on enrollment projections before starting the staffing plan. Finance assumes teaching and learning is producing those projections. Teaching and learning assumes HR has them. Nobody dropped the ball on purpose. Everybody assumed someone else was holding it. Three excellent leaders, one dropped pass, and the reduction conversation slides to April, when every option is worse. Map that team's thinking and the reason usually takes about ten minutes to see. Nobody naturally plays the long-range, systems-checking position, so the superintendent has been covering it herself, at 10 p.m., for years. The fix is two moves. Write the six most important hand-offs as one-sentence agreements with names and dates. Then give the systems check to the leader whose profile leans that way, with permission to slow a decision down when the numbers don't connect. Same people. Different sport. TQ IMPLICATION → If most of your priorities need two or more leaders moving together, your development plans can't all be batting practice. THE DRILL · 20 MINUTES AT YOUR NEXT MEETING Sort the work (5 minutes). List your team's top five priorities for the year. Mark each one B for baseball, if one person can win it alone, or H for hoops, if it takes two or more of you moving together. Count the H's. If most are H's and every development plan on your team is individual, you've found the gap. Find the passes (5 minutes). For each H, write the hand-off as one sentence: who gives what to whom, by when. "Finance gets the enrollment projection to HR by February 1 so staffing can start." Name your positions (5 minutes). Go around the table once. Each leader answers: "Where on this team do I play catcher? Where am I playing right field?" No rebuttals on the first lap. Fix one pass (5 minutes). Pick the hand-off that dropped most often this fall. Agree on one change and one owner. Open your next meeting by checking it. "We don't have time for this." Count the decisions this fall that came back to the table a second time because someone wasn't looped in. Multiply by the people in the room and the minutes each one took. You're already paying for the drill, in rework. "My people are too senior for this." So were the NBA's most stacked rosters, and coordination was still where they lost games. Twenty minutes usually surfaces one hand-off everyone quietly knew was broken. THE MATURITY SHIFT Immature leaders think: "We need to hire another star." Mature leaders think: "We need the stars we have to pass." Immature leaders think: "Everyone on my team is excellent, so my team is excellent." Mature leaders think: "Everyone on my team is excellent. Now we build the team." Immature leaders think: "Put the best person on the biggest problem." Mature leaders think: "Put the right position on the problem, and protect the hand-offs around it." YOUR TURN Finish this sentence in the comments: "The pass that keeps dropping on our team is ______." One line is plenty. Then read a few of the others. You'll see fast that you're not the only one, which is either comforting or alarming, depending on your board. THE NEXT MOVE Quick gut check. If you ran the drill tomorrow, how many of your top five priorities would come back marked H? And how many of those have a hand-off anyone has written down? If the honest answers are "most" and "none," you're in good company. It's the most common pattern in our data. It's also the one that costs the most in a hard season, because dropped passes show up right when the margin for error disappears: the budget gap, the bargaining year, the board meeting where three of your leaders describe three versions of the same plan. If the drill surfaced more dropped passes than you expected, let's talk it through. Thirty minutes, your team's real hand-offs, no slides and no pitch. Start with a 30-minute conversation: BOOK IT HERE When you're ready to go further, the TQ Advantage workshop puts your whole leadership team in one room for two and a half hours. Everyone completes the TQ assessment first. In the room you see your team's map side by side: who plays catcher, who's covering right field, and which positions nobody holds. You leave with the hand-off and decision protocols you'll use the next morning. Workshop details: higherperformancegroup.com/team-intelligence Know a colleague whose leadership team is in a hard season? Send this their way. And if you're new here, hit subscribe so next week's issue finds you. SOURCES & FURTHER READING Swaab, R. I., Schaerer, M., Anicich, E. M., Ronay, R., & Galinsky, A. D. (2014). The too-much-talent effect: Team interdependence determines when more talent is too much or not enough. Psychological Science, 25(8), 1581–1591. Read the study Plain-language summary: Association for Psychological Science The book: The TQ Advantage by Dr. Joe Hill Behind the 60% figure: HPG research on nearly 1,000 TQ assessments
By HPG Info • October 28, 2026
For college presidents, superintendents, and their leadership teams: a 25-minute exercise for your next meeting. Open your website and read the first five sentences out loud. Count how many start with “we” or “our.” Then count how many start with a student’s problem. Write both numbers down. We’ll come back to them. The committee story Here’s how the “we” sentences win. They shout what they're proudest of: the founding year, the ranking, the new residence hall, the one-to-one devices. Every fact is true. Put together, they tell a 17-year-old on a campus tour, or a parent at kindergarten roundup, that the institution is the hero and they’re the audience. The hero and the guide Every story people remember has two roles. The hero has a problem and wants something. The guide shows up with empathy because they understand the problem and authority because they’ve helped others through it. Then the guide gives the hero a plan and steps out of the spotlight. In your story, the student is the hero, and so is the family standing beside them. Every adult is a guide: the president, the advisor who walks a nervous sophomore to her first job shadow, the bus driver who knows every kid’s name by October. Get those roles right, and your messaging and your service both start from the same place: the student’s problem. Why this matters now WICHE projects that the number of U.S. high school graduates will peak in 2025 and fall 13% by 2041. Fewer students and families will be choosing among more options, and they’ll trust the campus or district that sounds like it understands them. Students also tell us what they remember. In 2014, Gallup and Purdue surveyed more than 30,000 college graduates. For those who had a professor who cared about them as a person, one who made them excited to learn, and a mentor who encouraged their dreams, their odds of being engaged at work more than doubled. Only 14% had all three. What students remember is being known. That’s guide work, and it starts long before college. Three guide moves Start with their problem. Lead with the questions families are really asking: Will I belong? Will someone know my name? Can we afford this? Is my kid safe here? In service, start the first advising meeting or parent-teacher conference with “What’s hardest for you right now?” Show empathy, then authority. Say you understand, then prove you’ve helped someone like them. One real student story, told with permission, does more than a page of rankings. Give a plan and a picture of success. Three clear steps, and what life looks like a year from now. Every student should be able to name their next step and the adult who has their back. One guardrail: say only what’s true in every building. When Clinton-Massie Local Schools in Ohio had to make cuts after a failed levy, the Superintendent David Moss wrote to families, “The unfortunate reality is that this is a reduction in service.” Families follow a guide who tells them the truth. Take this into your next leadership team meeting (25 minutes) The card (5 minutes). Give everyone an index card with one question: “A student or family asks why they should choose us. What do you tell them?” Sixty seconds, no talking. The sort (5 minutes). Read the cards out loud. Make two piles: cards that start with the student, and cards that start with us. The conversation (10 minutes). Which card would a student or parent actually remember? Where do our website, our tours and our first weeks put us in the spotlight? What do we promise that we can’t yet deliver everywhere? Who on our team already acts like a guide, and what could the rest of us copy? The commitment (5 minutes). Pick one message (a homepage line, a tour script or a welcome letter) and one service moment (orientation, the first week or the first conference). Rewrite both before your next meeting, and assign an owner to each. Then run the five-sentence test again and see if your numbers moved. Where this goes next If your cards came back with eight different answers, you’ve found your team’s real work. The average team performs at less than 60% of its potential (MIT and HPG research), and most of that gap lives in how talented leaders think, decide, and act together. The Team Accelerator is a monthly development experience built to close that gap for a president’s or superintendent’s whole leadership team. It starts where your index cards left off, with the Team Intelligence (TQ) Assessment , so your team can see how it works today. From there: The TQ Advantage Workshop gives your leaders one shared language. Each leader gets a Natural Leadership Profile and a 1:1 with me. Three workshops build Trust, Empowerment, and Collaboration , in the order they grow. Dr. Amy Diaz, EdD , president of GateWay Community College , put it this way: “GateWay’s breakthrough came from intentional work on team cohesion.” If the card exercise showed you a gap, let’s talk about it. Book 30 minutes with me. Know someone who runs a leadership team meeting? Forward this to them. Turn high-performing leaders into a HIGHER-PERFORMING TEAM Follow DR. JOE HILL and Higher Performance Group
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