Think Again. Ousting The “In-Person Is Best” Work Bias

November 1, 2022

It’s not going away. The appeal to work remotely has become more valued than ever before, especially for your youngest talent. 


Employee engagement has reached frightening lows in just about every sector, which understandably has leaders deeply worried and looking for answers to see them through the Great Reshuffle. This disruption started (allegedly) when the pandemic forced many into remote work, and we stopped being together. 


Indeed, having your people working side by side is the magical solution to everything returning to its ideal state, right?


Nope. For starters, surveys consistently show that people are looking for flexibility and choice about where they work, not less. The ability to work remotely has become more valued than ever before, and that’s not going away, particularly given that these trends are significantly more robust among younger workers.


think again about the in-person work bias

Even in organizations that remain committed to offering employees significant remote or hybrid work, there is often a “rub” of under-aiming among Boomer and Xer leaders who believe that full parking lots are the sign of a successful system. 


As learning professionals, we hear many biases regarding what in-person experiences can achieve.


With respect and love for the profession, I aim to provoke leaders and teams to stretch their thinking and check for bias as all of us increasingly move into uncharted territory with an abundance of promise. 


What follows are the four biases that may not be 100% accurate and, when left fixed within systems, may interfere with your strategic promises to your community. 


Bias #1: In-person learning is most effective

I learned best in person. I led campuses and districts where this was the best practice as well. I’m 100% biased because this was my lived experience, but there is something sneaky about this one. From my observation, many leaders who repeat this myth are not always aware of the complexities of learning effectiveness today — they want to bring people physically together, and “learning” seems like a solid justification. 


The smarter we become, the better excuses we can construct. 

The excuse that learning (and work) is more effective in person is demonstrably false. When one considers that the ideal learning process must hold both meaningful practice and feedback, in-person learning often is less impactful than well-designed virtual learning. 


Bias #2: In-person everything helps strengthen campus culture

Increasingly, we hear leaders argue that in-person learning events are necessary because it significantly contributes to strengthening team culture. It’s worthwhile to consider, for a moment, whether that can even be true. After all, culture is the shared beliefs, values, norms, and habits that are held and practiced regularly. Culture is about how we work together, how we’re expected to behave with one another, the goals we collectively pursue, and the way we respond to challenges and setbacks. In other words, we experience culture all day, every day, when working together. 


Virtual experiences are becoming more of our experience and a part of our culture. 

Social and community events away from workstations can create a fondness amongst leaders and teams (especially if the food and drink are yummy, right)? Yes. Such events can be visible and memorable opportunities to celebrate a culture. However, they certainly aren’t where culture is exclusively built. 


Culture is built in the everyday exchanges with your people and teams – virtually and in person.


You deserve to stop scurrying in confusion and busyness.


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”Wow! I didn’t realize I was in desperate need of this talk and these tools in my life.”


“This message so profoundly impacted us. We are now beginning to edit out the unhealthy team behaviors interfering with our performance.


“The timing of this message could not have been better for the health of our team.”


Without a new strategy and approach, it's easy to continue to:

➜ Sacrifice self and family on the altar of work

➜ Overcommit and underdeliver

➜ Be busy but no longer brilliant.

➜ Juggle more priorities than what we can complete.


Worst of all, other people — other tasks, jobs, and projects — will continue to hijack your life.


It’s time to change that by implementing a strategy that works.


Reclaim Your Momentum {LIVE} is a two-hour keynote for campus/district leaders and their teams.


This interactive session will inspire, challenge, and equip your team to accelerate healthy team culture and overall team performance. 


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Bias #3: People need a break from their devices

There is no question that your people are feeling burned out and overworked. Staring at our screens all day and enduring back-to-back virtual meetings does not help the work/life balance and mental health yuck permeating our people. 


However, it’s absurd when we believe that sending our people to a conference center for two days to rotate between ballroom and breakout rooms is a better engagement strategy.


If your people spend too much time staring at their devices daily, you should encourage them to step away intentionally and frequently. Next time you attend that multi-day learning event, look around the room and count how many people are not lost in their screens. 


Just sayin’.


I believe your people experience more significant stress from the backlog of work and emails that pile up when sent on an off-site learning journey. The solution will be found in thinking differently about work/life balance, mental health, networking, and access to best practices. 


Don’t fall to the conspiracy bias that your single shot of in-person well-being workshops will make that great of a dent. 


Bias #4: Real connection can only be made in person

When we operated exclusively in person, we had clear norms and cognitive schemas that provided us with implicit “scripts” for how to interact with people. We watched others do it throughout our lives and made this our way. 

Admittedly, in the early days of the pandemic, trying to get to know people virtually felt very weird for those of us trying to do it for the first time. We felt lost. 

  • Do I keep my camera on? 
  • Am I supposed to look at the person speaking?
  • Will they notice if I don’t? 
  • How do I excuse myself if a conversation gets awkward? 
  • Should I be raising my “hand” to speak?
  • When is it okay to come off mute? 
  • Is it okay that my cat keeps running around in the background?

This myth that real connection can only be made in person directly results from risk aversion.


If I don’t know how to do something, it’s easier to say it doesn’t work… and call it a day.


Networking and collaborating virtually still aren’t entirely natural to many of us, though the initial panic of the unfamiliar does seem to have faded. With time and a little more practice, we’ll do what human beings have always done when new ways of communicating emerge (think of the telephone, emailing, texting, and social media): We’ll all get the hang of it. 


Just keep swimming. 


It still is important to be together.


All that said, people universally want opportunities for in-person connection. A recent survey found that two-thirds of employees wish in-person work and collaboration opportunities to be a part of their forever planning. It also found that they equally wanted to be a part of a caring culture.


Advantage in-person. 


Unarguably, the natural expressions of warmth and empathy that give the impression of caring in humans can be more sincere and more powerful when we’re physically together. That’s because we have all communication cues: words, vocal tone, facial expressions, gestures, and body language. 


I’m a hugger, and the new Zoom updates can’t do that for me. 


To make the most of those in-person opportunities for connection, we need to make them optional, tactical, and intentional.


Optional

Most leaders I serve are tempted to think they know what’s best for their people. Don’t hate me, but don’t force them to come together if they are not fired up about the idea. Required attendance requires nothing more than compliance. 


Turning one’s heartlight (desire) off will also cause their headlight (competence) to be off. 


Autonomy and the feeling of choice have long been recognized as fundamental human motivators, and the campuses that offer more options can have an advantage in the talent competition. My experience post-pandemic is that roughly half of the leaders would instead learn virtually if given the opportunity. 


Leaders should routinely ask themselves: Am I so sure that being in person for this initiative is needed, and where might I be alienating my people?


Tactical

Fact: People with little in common apart from the campus they work for don’t usually conduct a lot of “connecting” with new people at events. What they do, overwhelmingly, is hang around the people they already know. Yes, new connections can happen when unfamiliar groups of people convene for short, episodic experiences; however, in my experience, these interactions tend to be cordial but lacking in substance.


The real value of in-person events lies in deepening existing connections, particularly for teams of people who work together. That’s where the opportunity to send “social signals” — signals that convey our respect, liking, and empathy for others — benefit from our ability to amplify them through our physical presence (e.g., through smiles, lasting eye contact, gestures, etc.). These signals matter most for people whose substantive connections — who have meaningful things in common, work together frequently, or share common goals.


Intentional

The benefits of in-person connection don’t just “happen.” Conditions that encourage something beyond surface-level conversation and small talk, in both structured and unstructured ways, need to be created. Decades of research have identified the kinds of activities that tend to enhance social bonding, including the following:

  • Creative problem solving
  • Perspective sharing
  • Rituals
  • Humor
  • Food

It’s worth noting that while being physically together can amplify the impact of these activities, you can still utilize them virtually to powerful effect. The challenge is often finding ones that work well in a virtual environment. 



Higher Performance Group {HPG} has listened and recently responded to the high demand for virtual team development for campus/district leadership teams. 

Looking to get a snapshot of your team's overall health?


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Our ways of working have been permanently disrupted. We aren’t going back, which isn’t a bad thing. Sure, we have some things to figure out. Getting to a better tomorrow means being willing to critically question our assumptions about what people need to be fully engaged, fulfilled, and productive. 


It means restraining the urge to grasp what feels like “easy” answers and accepting change and the hard choices that sometimes come with it. 


It means listening to your people, trusting their judgment, and using the science of human behavior to create optimal conditions under which they can connect and thrive. 


Don’t worry…you’ll get the hang of it.


We’ll get the hang of it. 






More Blog Articles

By HPG Info April 29, 2025
33% of Your Revenue is Walking Out the Door Revenue Impact : A 33% student attrition rate within three years represents millions in lost tuition revenue and potential alumni giving. Competitive Advantage : Institutions prioritizing engagement over enrollment see 23% higher completion rates and improved rankings Resource Efficiency : Retaining existing students costs 3- 5x less than recruiting new ones Reputational ROI : Student engagement directly correlates with institutional reputation metrics and positive word-of-mouth The Enrollment vs. Engagement Challenge Campus executive teams across the country obsess over one metric above all others: enrollment numbers. They celebrate when headcounts rise and panic when they fall. But here's the fiscal reality that most leaders won't acknowledge: getting students in the door is not the real financial challenge in education today. The actual crisis? Students are leaving at alarming rates, and institutional leaders would rather invest in another expensive CRM system than confront the uncomfortable truth about why. Each 1% improvement in retention translates to approximately $300,000 to $500,000 in preserved revenue for a mid-sized institution. The Data Behind the Dropout Crisis The numbers tell a devastating story that translates directly to institutional financial health: According to the American Institutes for Research, on average, 23% of students don't return for their sophomore year, and an additional 10% leave before their junior year, resulting in a staggering 33% dropout rate over the first three years. The U.S. News data reveals that "in many cases, 1 in 3 first-year students or more won't make it back for their second year" with reasons ranging "from family problems and loneliness to academic struggles and a lack of money." Even at community colleges, which have seen improvements, retention rates hover around 55%, meaning nearly half of students drop out after their first year. For institutional advancement professionals, this represents not just lost tuition but also diminished lifetime giving potential, as non-completers are 76% less likely to become donors. The Uber Education: Real-World Impact on Institutional Reputation Let me share something that happens with alarming regularity. In my work, I travel to dozens of campuses each week to serve their leaders and teams. During these travels, I spend considerable time in the back of Uber and Lyft rides. I've developed a habit of asking drivers if they know much about the campus I'm visiting. Consistently—and disturbingly—drivers tell me they used to attend that very institution. When I ask why they left, about half cite straightforward economic reasons: "I couldn't afford it." But the other half? Their responses represent walking negative advertisements for your institution: "I felt invisible there." "I was just a number." "The faculty didn't treat me with respect." "Nobody seemed to care if I showed up or not." What's most telling? These former students are literally driving others to the very campuses they abandoned. In marketing terms, this represents thousands of negative brand impressions that no social media campaign can overcome. The Structural Challenge: Institutional Inertia Why do institutions continue pouring resources into enrollment while neglecting retention? The answer lies in structural challenges and institutional inertia that affect even the most well-intentioned campus leaders. The enrollment-fixated culture persists because it aligns with traditional budget cycles and reporting structures. Enrollment creates immediate revenue and impressive statistics for board meetings. It doesn't require the cross-departmental coordination and long-term metrics that effective engagement strategies demand. When retention initiatives require fundamental reassessment of how institutions operate—from teaching methods to student support systems—organizational inertia often redirects focus back to the familiar territory of enrollment metrics. The emotional and financial investment in "round-the-clock caffeine-infused enrollment hustlers" represents a deeply ingrained institutional tradition that, while understandable, is increasingly at odds with financial sustainability in today's competitive landscape. The Empathetic Reality Check for Campus Professionals Let's acknowledge a brutal truth: the structural challenges that create this situation are deeply entrenched and not easily dismantled. Decades of institutional history, financial models, and academic traditions have developed systems that naturally resist transformation. This isn't about assigning blame to campus leaders. Those I serve genuinely care about student success but find themselves constrained by systems that measure and reward the wrong things. The enrollment-obsessed culture didn't develop overnight, and it won't be overturned with a single initiative or program. What's encouraging, however, is that professionals who successfully lead engagement transformations report accelerated career advancement and professional recognition, as their institutions outperform peers on key metrics that boards and accreditors increasingly prioritize. A Practical 3-Step Path Forward: Proven Approaches for Immediate Implementation 90-Day Quick Start Timeline Days 1-30: Audit existing engagement data sources and establish baseline metrics Days 31-60: Implement pilot engagement initiatives in the highest-attrition departments Days 61-90: Present initial findings to leadership with ROI projections 1. Establish Engagement as a Core Metric with Proven ROI Real-world proof it works: Georgia State University transformed its retention rates by analyzing over 800 student data points to identify engagement risks early, helping more than 2,000 students stay on track annually. This initiative generated an additional $3 million in tuition revenue and significantly enhanced the institution's rankings. 5 Engagement KPIs That Predict Retention with 90% Accuracy: Learning management system activity (frequency and duration) Assignment completion rates Faculty interaction frequency Student service utilization Co-curricular participation When restaurant chains receive poor customer satisfaction scores, they often overhaul their menus and retrain their staff. When airlines receive low Net Promoter Scores, executives face increased scrutiny from the board. Yet when students express disengagement through course evaluations or by leaving, we rarely see comparable institutional accountability. Implementing these metrics has provided advancement opportunities for forward-thinking professionals across institutions. 2. Realign Resources and Rewards for Career Advancement Real-world proof it works: Purdue University's "Back a Boiler" income share agreement program directly aligns institutional financial incentives with student success—the university only succeeds when graduates succeed. Meanwhile, Arizona State University ties executive compensation partly to student progression rates, and leaders who implemented these approaches have seen significant professional advancement. The evidence shows that professionals who champion engagement-centered initiatives are 40% more likely to advance to senior leadership positions within five years, as these initiatives deliver measurable institutional improvements that boards recognize and reward. Executives who have implemented retention-based compensation models report that these approaches not only improve student outcomes but also enhance departmental collaboration and innovation, key skills that accelerate professional development. 3. Create Institutional Accountability for Engagement Excellence Real-world proof it works: Amarillo College restructured its leadership around a "No Excuses" poverty initiative, making student success the primary institutional accountability metric. This resulted in a tripling of graduation rates within five years. This initiative earned the college the prestigious Aspen Rising Star award, garnering national recognition for the leadership team. Valencia College's similar approach helped them win the Aspen Prize for Community College Excellence, significantly enhancing the professional profiles of key administrators. Institutions that implement engagement accountability frameworks see an average 12% improvement in key performance indicators within two years, creating tangible success metrics for professionals who champion these approaches. The Transformative Opportunity for Institutional Advancement The institutions consistently gaining market share in today's competitive higher education landscape share one characteristic: they've shifted from an enrollment-fixated culture to one that values engagement equally, unlocking substantial revenue preservation and enhancement. This isn't just about boosting retention rates; it's also about enhancing overall customer experience. It's about strengthening institutional financial sustainability while fulfilling the core mission of higher education: transforming students' lives through meaningful learning experiences. The most successful campus professionals of the next decade will be those who recognize that engagement metrics aren't just nice-to-have supplements to enrollment data—they're essential predictors of institutional viability. It's not just good educational practice—it's a sound business strategy for the increasingly competitive education industry. Implementation Resources 5 Key Engagement Metrics to Start Tracking Tomorrow:  Student-faculty interaction frequency Learning management system engagement Participation in high-impact practices Sense of belonging indicators Academic performance progression What will you do differently next quarter? References: American Institutes for Research. (2023). The Overlooked Challenge of Second- to Third-Year Retention. Assunção, H., et al. (2020). University Student Engagement Inventory (USEI): Transcultural validity evidence across four continents. Frontiers in Psychology, 10, 1–12. Kahu, E. R. (2013). Framing student engagement in higher education. Studies in Higher Education, 38(5), 758-773. National Student Clearinghouse Research Center. (2024). Persistence and Retention. U.S. News & World Report. (2025). University Rankings by First-Year Retention Rate.
By HPG Info April 23, 2025
Nine Standard Practices To Get You Started FOREWORD: THE LEADERSHIP DEVELOPMENT REALITY Let's face it: leadership development is a staple in every educational institution. While research suggests most programs produce minimal lasting impact despite their popularity, we continue to create them because, well, that's what everyone does. Organizations spend billions of dollars annually on leadership development with minimal return, yet the tradition persists. Every year, universities, colleges, and school districts introduce new leadership academies that appear well in promotional materials and annual reports. If you're looking to join this well-established tradition, this field guide provides a straightforward overview of the standard practices that will ensure your leadership program aligns comfortably within the realm of the average. THE AVERAGE LEADERSHIP ACADEMY EXPERIENCE: 9 STANDARD PRACTICES 1. Individual Skills Focus Most leadership programs naturally focus on individual skill-building rather than addressing systems or context. This is completely normal - after all, it's easier to talk about communication styles than to untangle complex institutional power dynamics. The Standard Approach : Develop a curriculum centered on generic leadership competencies that can be applied anywhere. Don't worry about your institution's unique challenges - keeping things general ensures participants receive the same experience they could get from any leadership book or YouTube video. 2. Presentations Over Practice While research suggests that most leadership development occurs through experience, the standard approach is to schedule numerous presentations and lectures. This is much easier to organize than messy real-world leadership challenges. The Standard Approach : Fill your program calendar with inspirational speakers, PowerPoint presentations, and group discussions. This comfortable format is familiar to everyone and requires minimal preparation beyond booking meeting rooms and warming the coffee. 3. Simple Satisfaction Surveys (Quick and Easy) Like most leadership programs, you'll want to distribute feedback forms at the end of each session. These provide immediate gratification and impressive quotes for your next brochure. The Standard Approach : Measure success through attendance rates and end-of-program surveys that ask participants if they "enjoyed" the experience. No need for complicated assessments of behavioral change - those are difficult and might not show the results you want. 4. Convenient Participant Selection Most programs select participants based on who is available, who has been waiting the longest, or who has the most seniority. This approach is standard practice and avoids difficult conversations about readiness or potential. The Standard Approach : Choose participants through a combination of self-nomination, seniority, and those who need a professional development opportunity for their annual review. This approach requires minimal effort and ensures a smooth workflow. 5. Event-Based Programming Despite evidence that leadership development is ongoing, most programs are designed as finite experiences with clear start and end dates. This is completely normal and aligns with academic calendars and budget cycles. The Standard Approach : Design your program as a series of scheduled workshops, culminating in a graduation ceremony. Once participants receive their certificates, your tour of duty is complete. 6. Comprehensive Content Coverage Typical leadership programs pride themselves on covering every timely leadership topic. The Standard Approach : Pack your program with numerous topics, theories, and guest speakers. The impressive stack of handouts and resources participants take home will feel substantial, even if they never refer to them again. 7. Universal Leadership Principles Most leadership programs rely on generic content that can be applied anywhere. This approach is common because it's much easier than customizing material for specific institutional challenges. The Standard Approach : Build your curriculum around timeless leadership concepts found in bestselling books. There's no need to address your institution's specific challenges - leadership is leadership, right? 8. Minimal Executive Involvement Leadership programs often operate with limited participation from senior leaders, typically relying on ceremonial appearances. This is normal - executives have many demands on their time. The Standard Approach : Invite senior leaders to make brief welcoming comments or perhaps deliver a session, but don't expect ongoing involvement. A quick photo opportunity at the graduation ceremony is the standard level of engagement. 9. Aspirational Standards It's perfectly normal to teach leadership approaches that don't align with how things actually work at your institution. Most programs promote idealized leadership that bears little resemblance to the messy reality of organizational life. The Standard Approach : Build your curriculum around leadership ideals that sound great in theory, even if they contradict how decisions are actually made at your institution. This gap between theory and practice is a familiar feature of most leadership development programs. THE ALTERNATIVE: BETTER PRACTICES OF LEADERSHIP DEVELOPMENT If you're actually interested in creating a leadership development initiative that delivers lasting impact, research suggests focusing on: Systems-Based Approaches that address organizational context alongside individual skills (Galli & Müller-Stewens, 2012) Experience-Driven Learning centered on real challenges rather than abstract concepts (McCall, 2010) Ongoing Development with coaching and application opportunities (Petrie, 2014) Meaningful Assessment that measures behavioral change and organizational impact (Avolio et al., 2010) Senior Leader Involvement that models and reinforces desired leadership behaviors (Gurdjian et al., 2014) A FINAL WORD: REAL LEADERSHIP DEVELOPMENT IS POSSIBLE We understand the challenges you face. Building effective leadership capacity while managing day-to-day operations is genuinely difficult. You're balancing competing priorities, limited resources, and increasing demands. Creating leadership development that produces lasting change requires thought, care, and expertise. The truth is that developing transformative leadership capacity is possible, but it doesn't happen through shortcuts or by following popular yet ineffective formulas. After working with hundreds of campus and district leaders across the country, we've developed a proven framework that transforms not just individual leaders but entire institutional cultures. JOIN THE LEADERSHIP & CULTURE {INSTITUTE} Develop the foundation and framework necessary to Become, Build, Lead, and MULTIPLY modern campus leadership development that works to scale and sustain across your entire organization. The Difference: Your people become YOUR GUIDES. Our 12-Month Leadership Experience includes: 1:1 Discovery and Natural Leadership Profile sessions for each leader Monthly world-class workshops (on-site or virtual) Comprehensive digital resource library Executive performance coaching Lead Team 360™ assessment Teams consistently achieve: Enhanced communication and trust Better team collaboration Stronger organizational alignment Restored team capacity Improved decision-making Reduced operational friction Intended results Don't settle for leadership development that merely checks a box when you can build genuine leadership capacity that transforms your institution. Ready to elevate your team's performance? Visit https://www.higherperformancegroup.com/lci to learn more about the LEADERSHIP & CULTURE {INSTITUTE}. The path to extraordinary leadership begins with understanding what really works. REFERENCES  Avolio, B. J., Avey, J. B., & Quisenberry, D. (2010). Estimating return on leadership development investment. The Leadership Quarterly, 21(4), 633-644. Beer, M., Finnström, M., & Schrader, D. (2016). Why leadership training fails—and what to do about it. Harvard Business Review, 94(10), 50-57. Conger, J. A., & Benjamin, B. (1999). Building leaders: How successful companies develop the next generation. Jossey-Bass. Day, D. V. (2000). Leadership development: A review in context. The Leadership Quarterly, 11(4), 581-613. Day, D. V., Fleenor, J. W., Atwater, L. E., Sturm, R. E., & McKee, R. A. (2014). Advances in leader and leadership development: A review of 25 years of research and theory. The Leadership Quarterly, 25(1), 63-82. DeRue, D. S., & Myers, C. G. (2014). Leadership development: A review and agenda for future research. In D. V. Day (Ed.), The Oxford handbook of leadership and organizations (pp. 832-855). Oxford University Press. Galli, E. B., & Müller-Stewens, G. (2012). How to build social capital with leadership development: Lessons from an explorative case study of a multibusiness firm. The Leadership Quarterly, 23(1), 176-201. Gurdjian, P., Halbeisen, T., & Lane, K. (2014). Why leadership-development programs fail. McKinsey Quarterly, 1(1), 121-126. Hess, E. D., & Ludwig, K. (2017). Humility is the new smart: Rethinking human excellence in the smart machine age. Berrett-Koehler Publishers. Kouzes, J. M., & Posner, B. Z. (2017). The leadership challenge: How to make extraordinary things happen in organizations (6th ed.). Wiley. McCall, M. W. (2010). Recasting leadership development. Industrial and Organizational Psychology, 3(1), 3-19. Petrie, N. (2014). Future trends in leadership development. Center for Creative Leadership.
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