The 24 Goons that Game to Steal Your Goals in 2023

January 2, 2023

How productive and profitable was your 2022 performance?


Where did you win BIG?


What goals did you crush, and how can you keep that momentum rocking into the new year?


Where did you fall short, and what obstacles tripped you up?


If you are the goalie type of person and ramping up with a pen, paper, and a thermos of coffee preparing your goals for 2023, there are 24 obstacles that I know (because I have experienced them) are working out to kick your fanny this next year.

goon hockey player

Like a “goon” in hockey, whose role is to act aggressively toward the opposition’s star player (you) to TAKE THEM OUT, there are goons who don’t want you to be successful. 


I’ve worked with hundreds of people on shaping their goals, studied goals, and hustled on my own goals for over three decades, and I’ve watched these 24 obstacles trip leaders up over and over again. 


They’ve sucker-punched me before, and I bet they’ve stopped you in your tracks as well. 


Luckily, these goons can be defeated. 


No matter how hard these challenges try to knock you down, I’ve got three ways you can defeat your goon(s) and see your goals accomplished in 2023. 


You may be asking, “Who makes a list of 24 anything?”


I do. 


I’m a goal nerd, and I love helping others build and crush goals to help leaders win in life and at work. 


Goals have helped me start HPG in my late forties. 

Goals helped me write books. 

Goals helped my wife and I find and renovate our forever home. 

Goals will help me build tools and strategies for Optimizing Higher Team Performance.


Pursuing and crushing goals have changed my life from good to great. That’s not a stretch. I can draw a line separating my accidental life and the one where I decided to live intentionally toward my preferred future. 


We are straddling the end of 2022 and the start of the new year. Tis’ the season when many people set goals. 


This blog article will unpack all persistent and predictable goons who don’t want you to succeed in 2023.


This content is part of my 12-workshop series for leadership teams called the
Lead Team Institute.


So why don’t smart and hard-charging leaders accomplish their goals? 


Are you ready?


Read my year-end Very Big Idea,
The 24 Goons that Game to Steal Your Goals in 2023. 


As you read along, see if any of these goons are tripping you up right now. And, at the conclusion of this article, I will share with you the three things you can do to keep the goons from stealing your goals in 2023. 


The 24 Goons that Game to Steal Your Goals in 2023


1. Lack of Clarity: You don’t know what you want to improve. “As soon as I have a clear vision, I will start progressing, but until then, I’m stuck.”

2. Confusion: You made your first step but didn’t know what your next step should be. “I wrote the introduction to the book, but now what?” I signed up for the 5k, but now what?”

3. Prioritization: You have a dozen aspirations, but you can’t pick which one is the most important to you. “It’s not that I don’t have goals, it’s that I have too many areas I want to improve in my life.”

4. Selfish Sense: You don’t have permission to work on yourself. “Every spare minute I have should be spent serving others.”

5. Too Busy: This can be a real or a fake reason. Sometimes you are in a season where there is NO margin. That’s real. It’s fake if you look up your screen time each week and find that you have a good 60 minutes (or more) scrolling the social. Most of you can squeeze more time from your fake excuses for your real goals.

6. Imposter Syndrome: “Who am I to…” Many of you don’t step into the ring to fight for yourselves because you don’t feel worth it.

7. Comparison: Similar to Imposter Syndrome, you compare yourself to others who are often further ahead in the game of whatever you are pursuing. Never compare your beginning to somebody else’s middle. 

8. Procrastination: You have the time but don’t know how to manage it. You live in the land of “later.” You will learn more about how to slay this dragon of procrastination in the Lead Team Institute {LTI}.

9. Fear of Failure: The goal is crazy important, and the thought of failing to arrive here freezes you in your tracks. You feel you don’t have what it takes. Guess what? You don’t. I don’t. We don’t have what it takes…AT FIRST. The fear of failure lies you into thinking you must be an instant success, and when you are not, you quit. 

10. Fear of Success: The opposite of #9 is the fear that if you succeed, you will need to live up to that success as a lifestyle now that the expectations are raised. This is the cousin-fear of Imposter Syndrome. “What if this goes well, and I can’t live up to the expectations for the long haul?” 

11. Unrealistic Goal: This is what I call the “marathon in a week” goal. You haven’t laced up a pair of running shoes in three years and believe you can run a marathon in a week. Crazy big goals can cripple you before you even get started. 

12. Broken Soundtracks: This is when your mindset gets in the way. This comes from the reality that your thoughts become your actions, and your actions turn into results. If your thoughts are not right, your results will also be off. Your mindset is THE greatest inhibitor of your success in life and at work. Where is your mind down-playing your potential?


At the end of 2023, what would it feel like to have all your open positions and your momentum reclaimed?


Reclaim Your Momentum {LIVE}

✅ Reclaim Your Time

✅ Reclaim Your Energy

✅ Reclaim Your Priorities


”Wow! I didn’t realize I was in desperate need of this talk and these tools in my life.”


“This message so profoundly impacted us. We are now beginning to edit out the unhealthy team behaviors interfering with our performance.


“The timing of this message could not have been better for the health of our team.”


Without a new focus and approach, it's easy to continue to:

➜ Sacrifice self and family on the altar of work.

➜ Overcommit and underdeliver.

➜ Be busy but no longer brilliant.

➜ Juggle more priorities than what we can complete.


Worst of all, other people — other tasks, jobs, and projects — will continue to hijack your life.


It’s time to change that by implementing a proven practice that works.


Reclaim Your Momentum {LIVE} is a two-hour keynote for campus/district leaders and their teams.


This interactive session will inspire, challenge, and equip your team to accelerate healthy team culture and overall team performance. 


Your team will leave this session with the following:

  • A shaper clarity of your unique leadership superpower we call your Natural Leadership Profile.
  • A scalable framework for building a Higher Performance team and culture.
  • Practical tools to accelerate team communication, connection, alignment, capacity, and execution.


Book Your Team Retreat Today – Here


Learn more here.

Book Your Team Retreat

13. The Weight of the Work: When you look at the breadth of the goal and get overwhelmed by the work it will take to accomplish ALL of it, you get stopped in your tracks. The key to accomplishing big goals is to “chunk” your goals into smaller daily tactical tasks. 

14.
Perfectionism: If you can’t be perfect the first time, why even try? Perfection is fear in a tuxedo. It can present as a good thing, but in reality, it is an insecurity we all must conquer. 


15. Inconsistent Effort: Start. Stop. Start. Stop. You don’t benefit from the compounding effect of momentum. 

16. Impatience: You (and I) want to see immediate success. The fact is that any goal worth pursuing is GUARANTEED to take longer than you want.

17. Unexpected Challenge: This might be legit. Something unexpected (a health issue, family emergency, or loss of a loved one) crept into your reality when you planned your week, month, or quarter and knocked you off course. 

18. Loss of Excitement: Your motivation tank runs dry. “I’m just not feeling it anymore.”

19. Switch-a-Roo: This can also be legit. For example, I used to run a ton and had running mileage goals that I would regularly track. A few years back, I switched to cycling because of some nagging knee injuries that I was dealing with. That’s different from reading the first chapter of a book that I NEED to read, then buying different one that appears to be more interesting and that I WANT to read. 

20. Criticism: This can be perceived (inhibition or imagined) or a genuine criticism offered by someone you respect. It’s typically the former that becomes massively colorful in clouding your mindset. 

21. Distraction: It’s much easier to watch Netflix than to write a book. Exactly. A whole industry is set on keeping you more accidental (entertained) than intentional (on purpose). 

22. Too Expensive: If you count the cost and determine that completing your MBA will only be possible by going into unnecessary debt, you may want to protract your goal timeline until you can afford it. That’s legit. What’s not is when you believe that self-publishing your first book will cost you thousands of dollars. That’s a fear that is just not true, and you get stopped by the thought that your goal will be too expensive. 

23. Too Late: This fear that you have missed the boat. “I’m washed up. I should have been working on this 20 years ago, but I didn’t, and I feel out of time.”

24. Bad Advice: A family member, friend, or self-help guru gave you a plan bound to fail. You receive some terrible advice that you believed at the time and has you double-guessing everything.

These are largely why smart and hard-charging leaders don’t finish their goals. I could have added a few more but know this; Every one of those reasons (and the ones I missed) boils down to one of three things:

  • An Abundance of Fear
  • A Disconnection from Desire
  • A Lack of Trusted Community


Example: #1 –
Lack of Clarity = A Disconnection from Desire

Example: #2 – Confusion = An Abundance of Fear

Example #24 – Bad Advice = A Lack of Community


Your Turn

Take a minute to step through each of the 24 Goons to Steal Your Goals in 2023 and put the letter F (Fear), D (Desire), or C (Community) next to each on the list. 


As you work on your goals for 2023 and run into thoughts that might interfere with you putting that actual pen to actual paper, ask yourself:

  • Is this a Fear issue?
  • Is this a Desire issue?
  • Is this a Trusted Community issue?


This will help you appropriately counter-punch the issue. 

  • If this is a Fear issue, the hero of COURAGE must show up.
  • If this is a Desire issue, the hero of CLARITY must show up.
  • If this is a Trusted Community issue, the hero of ENGAGEMENT must show up. 


How do you do that? Join the hundreds of campus leaders resisting the gravitational pull of average performance in 2023 by enrolling in one of the MANY resources we have available to leaders and teams in the new year. 


Click here to sharpen your advantage and Optimize Your Team’s Performance.

More Blog Articles

By HPG Info July 29, 2025
Real HOW TO solutions from real educational leaders---and the research-backed answers that can transform how you navigate the complexities of modern leadership When 62% of senior leadership teams report significant gaps in psychological safety---the very foundation they're supposed to create for others---we have a leadership crisis hiding in plain sight. Every semester, I receive hundreds of questions from district and campus leaders through our executive coaching exchanges. These conversations occur in confidence — during leadership intensives, one-on-one coaching sessions, and late-night calls when the weight of responsibility feels overwhelming. This summer semester, I decided to pull some of the most compelling questions and share my thoughts publicly, restructuring them using the innovative "HOW TO" approach pioneered by Bradley Fuster and San Francisco Bay University . Their brilliant transformation of traditional course titles—eliminating the yawn-inducing "English 101" or "Intro to Marketing" in favor of practical "HOW TO" titles—has revolutionized how students engage with learning. We're applying that same energy to leadership challenges. These aren't hypothetical scenarios — they're real challenges from real leaders in districts and on campuses across the country. Names have been changed for confidentiality, but the struggles are authentic. If you find this format helpful, let me know. We plan to make this a special semester edition going forward. HOW TO: Maintain Psychological Safety for Your Team When You Feel Like You're Drowning Original question: "How do you maintain psychological safety for your team when you yourself feel like you're drowning? I'm supposed to be the calm, confident leader, but inside I'm struggling with imposter syndrome and the constant pressure to have all the answers." - Maria, University Vice President for Academic Affairs Maria, you've hit on the central paradox of every modern leader of people and systems: You can't give what you don't have, yet your role systematically strips away the very conditions you need to create for others. Recent research, tracking 769 K-12 staff members over four years, revealed predictable patterns in educational psychological safety. While 51% maintained stable-high levels and 44.8% remained at stable-medium, 4.2% experienced dynamic-low psychological safety. But here's what the research doesn't capture: Leaders often exist in a separate category entirely, experiencing what I call " psychological safety deficit disorder ." The stakes become even higher when we examine senior leadership dynamics specifically. Studies of nearly 300 leaders over 2.5 years found that teams with high degrees of psychological safety reported higher levels of performance and lower levels of interpersonal conflict. For senior leadership teams, where research found members reported the greatest differences in their perceived levels of psychological safety, 62% of senior teams demonstrated significant variability. The Calibrated Vulnerability Solution Maria, here's what you need to understand: Your imposter syndrome isn't a personal failing---it's an occupational hazard. When you're constantly in "performance mode," authentic connection becomes impossible. But psychological safety isn't built through perfection; it's built through what I call "calibrated vulnerability." Start with one person — your most trusted team member — and practice transparent leadership. "I'm working through this challenge and here's my thinking..." This isn't weakness; it's modeling the very behavior you want to see in your organization. The psychological safety you create for others begins with the psychological safety you create for yourself. When you demonstrate that uncertainty is acceptable, that thinking out loud is valuable, and that perfection isn't the standard, you give your team permission to do the same. Understanding psychological safety challenges leads us naturally to the next critical area: recognizing when those challenges are pushing leaders and teams toward burnout. HOW TO: Recognize Early Warning Signs of Burnout (That 90% of Leaders Miss) in Yourself and Your Team Original question: "What early warning signs should I watch for in myself and my team to prevent burnout before it becomes a crisis? I've seen too many good people leave education because they reach their breaking point." - Robert, Superintendent of Schools Robert, you're asking the right question at exactly the right time. A comprehensive meta-analysis of 348 studies involving over 3.6 million participants found that educational leadership impact on student achievement diminished significantly during exceptional circumstances like the COVID-19 pandemic---and burnout is often the culprit. The early warning signs aren't what most leaders think. It's not the obvious exhaustion or irritability. It's the subtle shifts that happen weeks before the crash: Individual Level Warning Signs: Decision fatigue masquerading as perfectionism Emotional numbing disguised as "professional boundaries" Innovation paralysis---when everything feels like a risk Team Level Warning Signs: Decreased psychological safety, which research shows is consistently associated with greater perceived supports and lower burnout Communication becoming transactional rather than relational Loss of collective problem-solving capacity System Level Warning Signs: Increased reliance on formal authority instead of influence Policy creation as a substitute for leadership presence Meeting multiplication- when committee work becomes the primary communication strategy The Sustainability Audit Framework The intervention framework I use with leaders: Implement what I call " sustainability audits " monthly. Ask your team: "What's one thing that's energizing you right now? What's one thing that's draining you?" Track patterns, not just individual responses. When you catch burnout in its early stages — before the obvious symptoms appear — you can address the root causes rather than managing crisis symptoms. Preventing burnout requires honest assessment, but it also demands the courage to have difficult conversations when performance issues arise. This brings us to one of leadership's most delicate challenges. HOW TO: Have Tough Conversations with Star Faculty Who Aren't Performing Without Losing Their Institutional Knowledge Original question: "How do you have tough conversations with long-term faculty members who aren't performing but have institutional knowledge you can't afford to lose? I feel stuck between accountability and preservation of relationships." - Jennifer, College President Jennifer, you've identified what researchers call "the competence-commitment paradox "-when emotional investment in people conflicts with organizational performance needs. Recent research on school leadership during crises has found that democratic, humanistic, and participatory leadership styles are most effective in maintaining mental health and performance; however, these approaches require skilled navigation of exactly this tension. The mistake most leaders make is treating this as an either/or choice: accountability OR relationship preservation. High-performing institutions understand it's a both/and challenge that requires what I've developed as the "fierce compassion framework" — a both/and approach that honors relationships while driving results. The Fierce Compassion Framework: Step 1 - Separate the person from the performance. Start the conversation with: "I value you and your contributions to this institution. That's exactly why we need to address this performance gap." Step 2 - Make the institutional knowledge visible. "Your understanding of our campus culture and history is invaluable. I want to find ways to leverage that while also ensuring you're set up for success in your current role." Step 3 - Create a growth pathway, not a correction plan. Research indicates that individuals respond more positively to development opportunities than to performance improvement plans. Focus on building capacity, not just addressing deficits. Step 4 - Set clear timelines with support systems. "Here's what success looks like, here's how I'll support you, and here's our timeline for seeing progress." Having the conversation IS preserving the relationship, not destroying it. Avoiding it destroys both the relationship and the performance. Even when we master difficult one-on-one conversations, we still face the broader challenge of leading change across diverse groups with varying levels of experience and buy-in. HOW TO: Lead Change When Your Most Experienced Faculty Resist While Your Newer Leaders Lack Credibility Original question: "How do you lead change when your most experienced faculty resist new initiatives, but your newer department chairs lack the credibility to drive implementation? I feel caught between generational divides." - David, University Vice President for Strategic Initiatives David, you're dealing with what recent leadership research identifies as the distributed leadership challenge — how to harness collective intelligence while managing natural resistance to change. This isn't actually about generational divides; it's about recognizing expertise and changing ownership. Studies on distributed leadership show that transformative change happens when leadership becomes "a collective endeavor involving multiple stakeholders" rather than top-down mandate implementation. The key is creating what I call "expertise bridges." The Expertise Bridge Strategy: Phase 1 - Map the real expertise. Your experienced staff have implementation wisdom; your newer staff have innovation energy. Neither group has complete expertise — and that's your advantage. Phase 2 - Create mixed-expertise teams. Pair your most experienced faculty with your most innovative department leaders. Give them shared ownership of both the problem definition and solution design. Phase 3 - Use resistance as data. When experienced faculty resist, they're often identifying implementation challenges that enthusiastic newcomers miss. Reframe resistance: "What implementation challenges is this concern highlighting?" Phase 4 - Build credibility through collaboration. Let your newer department chairs gain credibility by successfully partnering with respected faculty veterans, not by challenging them.  The breakthrough happens when both groups realize they need each other to succeed. Your job isn't to choose sides — it's to orchestrate that realization.
By HPG Info July 22, 2025
The Reason Your Star-Studded Cabinet Isn't Moving The Performance Needle Last Monday at 8:00 AM, you sat down with your dream team, boasting a combined experience of over 150 years in education. Advanced degrees from prestigious universities. Proven individual track records. By Friday, you were staring at the same reality faced three years ago: brilliant people, endless meetings, and problems that seemed to multiply faster than solutions. You probably caught yourself thinking: "If we're this smart and experienced, why does it feel like we're spinning our wheels while our system falls further behind our competition?" Here's the uncomfortable truth that research reveals: You've assembled individual experts but haven't built collective intelligence. And it's costing your students everything. THE RESEARCH MIT's Dr. Anita Woolley published groundbreaking research in Science that should revolutionize how you think about your leadership team. The shocking finding: Teams with higher collective intelligence outperform teams of individually brilliant people by 40-60%. There's little correlation between a group's collective intelligence and the IQs of its individual members. Translation for education: Your hiring strategy—recruiting the smartest individuals—might be fundamentally limiting your potential. The brutal reality: 75% of cross-functional teams are dysfunctional, not because people lack competence, but because competent individuals can't think together effectively. While you've been building cabinets of experts, breakthrough TEAMS have been developing something entirely different: the ability to think collectively. WHY INITIATIVES FAIL Recent research from the Center for Business Practices found that 60% of project failures stem from poor collective leadership—expectations that were too high, unrealistic, not managed, or poorly communicated. Sound familiar? In education, this translates to: Curriculum implementations that never reach full adoption Technology initiatives that teachers resist Strategic plans that gather dust Reform efforts that create more problems than they solve The hidden pattern: These aren't implementation problems—they're collective intelligence problems. Your team has the expertise. What they lack is the process that transforms individual brilliance into a collective breakthrough. THE FOUR DYSFUNCTIONS 1. The Isolation Analysis Trap The Problem: Each department head analyzes their piece of the system challenge separately, then tries to negotiate solutions during meetings. Why It Fails: Collective intelligence emerges from real-time collaboration, not individual analysis followed by group discussion. Example: When addressing chronic absenteeism, the student services director focuses on home visits, the curriculum director examines engagement strategies, and the transportation director reviews route efficiency—but they never collectively examine the interconnected nature of the problem. 2. The Expertise Silo Disease The Problem: You know exactly how each person will respond before they speak. Your CFO sees everything through a budget lens. Your VP of Academics defaults to instructional solutions. Why It Fails: Teams with diverse expertise only show amplification effects when they work collectively, not in isolation. Example: During budget cuts, each department advocates for its programs individually, rather than collectively redesigning how the institution delivers comprehensive, in-demand programming. 3. The Meeting Theater Syndrome The Problem: You mistake presentations and reports for collective thinking. Why It Fails: Critical thinking and problem-solving emerge through real-time collaboration, not through individual preparation followed by information sharing. Example: Monthly cabinet meetings where each administrator reports on their division/site rather than collectively solving system-wide challenges. 4. The Consensus Compromise The Problem: Teams avoid productive conflict about student outcomes, instead seeking artificial harmony. Why It Fails: Breakthrough solutions require teams to have difficult conversations about what's really happening across campus metrics. Example: Avoiding tough discussions about underperforming divisions or ineffective programs because "we don't want conflict." THE BREAKTHROUGH FRAMEWORK Modern research confirms what ancient wisdom communities have long known: breakthrough understanding occurs in community, not isolation. The Truth → Experience → Action Model TRUTH: What's the real challenge our students and community are facing? EXPERIENCE: How do we encounter this challenge together as a leadership team, not through separate departmental reports? ACTION: What coordinated response emerges from our collective understanding? The Critical Difference: Research shows that teams must experience problems together in real-time rather than analyzing them separately. The Transformation That Actually Works ❌ The Typical Approach (Actually Destructive): Hope individual experts will eventually coordinate better Cabinet scenario: Your achievement gap persists despite individual departments working harder. Each team member has solutions, but they're not aligned. You schedule more meetings to "coordinate efforts." Result: Frustration increases. Solutions compete rather than complement. Problems persist despite good intentions. ✅ The Breakthrough Approach (Game-Changing): Create collective intelligence that generates solutions none of you could develop alone Same scenario, different response: You clear half a day. The entire team visits classrooms together, talks to students experiencing the achievement gap, and observes the challenge firsthand. Then you think together in real-time about what you're all seeing. Result: Breakthrough insights emerge that transform your approach to the entire challenge. Solutions integrate naturally because they're developed collectively. IMMEDIATE ACTIONS 1. Replace "Report Out" with "Think Together" No presentations about departmental updates Choose one real system challenge Think through it collectively in the room 2. Implement the "Fresh Eyes" Rotation Let your newest team member lead the discussion on your oldest problem Ask your operations director to examine curriculum challenges Rotate who brings the initial perspective to familiar issues 3. Create Real-Time Discovery Sessions Schedule quarterly sessions where you encounter problems together No pre-work. No slides. Just collective thinking. Research shows that collective intelligence emerges from shared real-time experience 4. Measure Your Team Intelligence (TQ) Track how often breakthroughs emerge from team discussions vs. individual contributions Monitor whether your team generates solutions that none of you developed alone Assessment of group performance must account for underlying collective intelligence THE CONVINCING EVIDENCE Recent studies on collective leadership in education show significant positive effects on both student achievement and faculty retention. Educational research confirms that distributed leadership—where multiple people exercise leadership collectively—creates conditions that directly impact school climate and student outcomes. As AI transforms education, developing collective intelligence becomes even more critical. These are capabilities that technology cannot replace: the ability to think together, discover together, and create breakthrough solutions through human collaboration. THE EXPERIMENT Challenge: Pick your system’s most persistent problem—the one your leadership team has "solved" multiple times but keeps returning. The Collective Intelligence Approach: Clear half a day from everyone's calendar Experience the problem together as a team —visit classrooms, talk to students, and observe the challenge firsthand No prep. No presentations. No predetermined solutions. Think together in real-time about what you're all seeing See what emerges that none of you discovered working alone Warning: This will expose the extent to which your team relies on individual expertise rather than collective intelligence. It will be uncomfortable. It's also the path to breakthrough results. THE RUMBLE Your Team Intelligence Audit Questions: When did your leadership team last generate a solution that surprised all of you? How often do breakthrough insights emerge from your meetings vs. individual work? Do your collaborative sessions produce ideas that exceed what any individual member could develop alone? Are you solving problems or just coordinating individual solutions? The brutal truth: Individual brilliance is the ceiling. Collective intelligence is the breakthrough that transforms educational outcomes. READY TO TRANSFORM? Stop hoping individual experts will eventually coordinate better. Start building the collective intelligence that creates breakthrough results for students.  The first step is understanding your team's current intelligence quotient. In just 5 minutes per team member, you can discover: Where your team defaults to individual rather than collective thinking Which cognitive perspectives naturally enhance group intelligence How to transform your most challenging dynamics into breakthrough collaboration
Show More