Higher Performance Insights | YOUR CLIMBING WALL DOESN'T MATTER

September 23, 2025
higher performance insights

94% of enrollment decisions ignore your amenities.


You just spent $50 million on a new student center—rock wall, meditation pods, juice bar—the whole package.


Your board loves it. Tours showcase it. Marketing splashes it everywhere. You're certain this moves the needle.


Here's the thing: Fresh amenities matter. But they're not why families choose you.


The disconnect is devastating.


While you're unveiling architectural renderings, students are having panic attacks about unemployability. While you're celebrating meditation pods, families are calculating whether bankruptcy hits before or after graduation.


That beautiful climbing wall? It's proof you might not get it.


The Amazon Lesson Every Leader Needs


Jeff Bezos built the world's largest retailer with a philosophy your board would call insane:

"We are not competitor focused. We are customer focused."

Imagine announcing at your next cabinet meeting: "We're done tracking peer institutions."


They'd check your temperature.


Yet, institutions that spend 30% or more of their strategic planning analyzing competitors lose enrollment 23% faster than those focused on actual student needs.


That climbing wall? You built it because State College has one. That honors program? Because Regional U launched theirs.


You're playing defense in a game your students aren't even watching.


The $20,000 Truck That Explains Everything


A startup called SLATE just entered the most crowded market imaginable—electric vehicles. Tesla, Ford, and GM are all fighting for attention.


Their launch video mentioned zero competitors. No range comparisons. No horsepower charts.


Instead, one line: "Chris thinks new cars are too expensive and too complicated."


That's it. One problem. One enemy. Done.


Result? Millions of views. Servers crashing. Pre-orders flooding in.


Now translate this to education:


What K-12 Says:


❌ "Ranked top 10 in state test scores"


✅ "Your kid will actually want to come Monday morning"


What Higher Ed Says:


❌ "We're climbing in rankings"


✅ "You'll graduate employed, not just educated"


One makes you forgettable. The other makes you matter. 🚀


The Three Bowling Ball Principle


Every message you send families is like handing them a bowling ball. Cognitive science suggests that humans can juggle up to three complex ideas at a time.


Count what you're throwing at them:


K-12's Bowling Ball Avalanche: IB authorized ✓ STEM certified ✓ 1:1 devices ✓ SEL curriculum ✓ Project-based ✓ Restorative justice ✓ Mindfulness ✓ Maker spaces ✓ Enrichment programs ✓ Test prep ✓



Higher Ed's Bowling Ball Tsunami: 200+ majors ✓ Study abroad ✓ Research opportunities ✓ Career center ✓ Division I athletics ✓ Honors program ✓ Living-learning communities ✓ Climbing wall ✓ Largest dining hall in region ✓


You just dropped everything. 🎳


What if you only threw three?


K-12's Three:


  1. Known personally (not processed efficiently)
  2. Love learning (not survive testing)
  3. Ready for life (not just next grade)


Higher Ed's Three:


  1. Graduate employed (not just graduated)
  2. Afford life after (not debt forever)
  3. Belong here (not compete constantly)


The President Who Understood the Assignment


Small liberal arts college. Declining enrollment. The president inherits the crisis.


Every peer institution fought over rankings—moving from #47 to #45 was the battle cry. 🏆


She asked different questions:

"What do students actually fear?"

Answer: "Graduating unemployed with six-figure debt."


New promise: "Job by graduation or we pay your loans for a year."


Applications up 30%.


Zero climbing walls mentioned. 💡


The Superintendent Who Stopped Playing


Michigan superintendent. Neighboring districts bragging about test scores.


She asked parents:

"What keeps you up at night?"

Answer: "My kid crying Sunday about Monday."


Her response: "If your child dreads school, we've failed—regardless of test scores."


  • State officials questioned her priorities
  • Neighboring districts called her "soft"
  • Enrollment up 18% in declining demographics
  • Parents moving specifically for her schools


She never mentioned competitors. Not once.


The "What They Actually Want" Revolution


Stop asking "What makes us different?" Start asking "What do they actually need?"


What K-12 Students Want:


  • Teachers who see them (not test scores)
  • Friends without competition toxicity
  • Decent sleep
  • To personally matter
  • Hope for their future


What College Students Want:


  • Professors who know their name
  • Skills employers actually value
  • To change majors without adding years
  • Mental health support today (not 6 weeks)
  • Friends, not networking competitions
  • Proud parents without going broke


What Nobody Wants:


  • Your climbing wall
  • Your ranking changes
  • Your strategic plan
  • Your competitive analysis


They want transformation, not amenities. 🎯


The Framework That Actually Works


Forget SWOT analyses. Use CARE:


C - Core Problem: What actually keeps them awake?


A - Against Declaration: What will you publicly fight?


R - Real Evidence: What changes in week one?


E - Emotional Truth: What feeling do you deliver?


Your Million-Dollar Blind Spot

"But State University just built a new rec center, so we need..."

Stop. 🛑


Stanford studied 10,000 enrollment decisions:


  • 8% mentioned other schools
  • 94% mentioned actual problems
  • 0% mentioned climbing walls


You're solving for the wrong variable. 📈


The College That Gets It


While universities build amenities, one college president asked students directly:

"Why do people drop out?"

Answer: "Credits don't transfer, and we waste time and money."


Solution: "100% transfer guarantee or 100% refund."


No facilities upgraded. No amenities added.


Highest enrollment growth in the state. 🚀


The Transformation Question


Stop asking: "What facilities do our competitors have?" Stop asking: "How do we move up in rankings?" Stop asking: "What's our differentiator?"


Start asking: "What do families actually need that everyone else ignores?"


When you answer that, you don't compete—you matter.


Once you stop building climbing walls, you start building futures. Once you stop tracking competitors, you start seeing humans.


You stop competing. You start transforming lives.


The climbing wall is obviously a metaphor - a monument to looking sideways when you should be looking forward.


Your families don't care about your amenities. They care about their tomorrow.


Build that instead.


THE MILLION-DOLLAR QUESTION: 👉🏼 What's your metaphorical climbing wall? What courage would it take to course correct?


READY TO STOP COMPETING AND START MATTERING?



Executive Leader Roundtables translate theory into humanity: ✓ The REAL Method for viral culture language ✓ Monthly peer learning (virtual available) ✓ Scripts that spread without enforcement ✓ Leaders who've moved from complexity to connection


Investment: Less than $175 per month per leader (up to 20 leaders).


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#EducationalLeadership #EnrollmentStrategy #HigherEd #K12Leadership #StudentSuccess


P.S. — That climbing wall cost $2.3 million. The mental health counselor students begged for cost $75,000. Guess which one shows up in your marketing materials? Guess which one actually keeps students enrolled? 💡


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More Blog Articles

By HPG Info • September 29, 2026
Before your next leadership team meeting, try something uncomfortable. For each of your direct reports, name one person on the team who would notice if they went quiet for two weeks. Someone who would actually pick up the phone. If a name didn’t come right away for at least one of them, you just found the reason your next resignation letter will blindside you. Eighteen months before it’s written. Most superintendents and presidents have never run this check. Nothing on your dashboard measures it. Evaluations measure output. Board reports measure outcomes. Strategic plans measure progress against a timeline. All of it is a lagging indicator, proof of something that already happened. One layer underneath every number you track sits a leading indicator. It measures whether anyone on your cabinet belongs to anyone else on your cabinet. The best explanation I’ve found for it started in evolutionary psychology. Stick with me. It gets specific fast. Schools Already Measure This. For Fifteen-Year-Olds. Gallup’s newest numbers, released this month, put Americans’ satisfaction with K-12 education at 32%. That’s the lowest in 27 years of tracking, and down 11 points in two years. It’s the mood your board members carry into every meeting. Here’s the part almost nobody covered. The OECD’s PISA 2025 results landed the same month, and buried inside them is a finding that cuts the other way. In 39 education systems, more students now say they belong at school than in 2022. In 48, fewer say they feel lonely. And bullying, the clearest belonging-killer PISA tracks, is associated with lower performance. The people studying fifteen-year-olds treat belonging as a performance indicator worth measuring at scale. Nobody has told the people running cabinets full of grown adults that the same logic applies to them. Now look at your own cabinet. You already know its shape. Two or three people you’d call close. One or two you can’t quite read. And at least one who’s technically “on the team” and functionally on an island: capable, compliant, and quiet in exactly the way that gets mistaken for fine. Here’s the part nobody puts in the org chart. The isolated one is usually your best individual performer. High competence reads as self-sufficiency. Self-sufficiency reads as “doesn’t need checking on.” Call it Competence Camouflage The better someone is at the job, the less anyone asks how they’re actually doing. (Which means the person most likely to be running on empty is the one least likely to get asked.) Robin Dunbar’s research on relationship layers has taken some hits on its exact numbers. The layered structure has held up better than the math: roughly 150 people you know, 50 you’d call friends, 15 you’d call close, and at the center, about 5 you actually rely on. Strip away the precise figures and one finding survives every challenge. The number of people we lean on for real support is small, and it does not grow with the number of people we know. (This is the question THE TEAM INSTITUTE was built to help cabinets answer: does everyone have someone? We map the actual relational structure of a cabinet the way good schools already map it for kids, then help build the one or two structural fixes that close what the map finds. More on that in a moment.) This is the part where I’m supposed to tell you to build more team culture. You’ve already tried the retreat, the trust falls, and the personality assessment binder gathering dust on someone’s shelf. What you have is a measurement gap. You’ve been tracking IQ and output, the two variables everyone measures, and skipping the one that decides whether either shows up. That’s PQ: how accurately your team reads each other, including who’s quietly running on empty. IQ × EQ × PQ = Team Intelligence . Leave PQ near zero and the whole product lands near zero, no matter how good the other two look on paper. The One-Name Test Call this the One-Name Test. It’s simple enough that you don’t need a consultant to run it, which is probably why almost nobody does. 1. Run the Census. Most leaders assume their cabinet is connected because meetings happen and nobody’s complained. Quiet tells you nothing about connection. So run the actual census: for each direct report, name one other person on the team who would notice if they went quiet for two weeks. A blank is your first isolated node, and possibly your next resignation letter, eighteen months early. (This is why “we didn’t see it coming” is almost never true. Someone saw it. Their role just didn’t make noticing count.) 2. The Bar Is One. Dunbar’s layers get quoted for the big number, 150. The number that moves retention on a cabinet is the smallest one. A cabinet member doesn’t need five people. They need one: someone who asks a second time when the answer is “fine.” A single reliable connection is something you can build on purpose, on a Tuesday, with no retreat budget. 3. Build Proximity on Purpose. Every school does this for kids. Advisories, teams, lunch tables. The whole architecture of a building is a belonging machine, whether anyone says so out loud. Cabinets stop doing it for adults the day everyone gets a title. Standing 1:1s that skip the status update. Co-owned projects that put two people in a room who wouldn’t otherwise talk. A rotating pair for the hard conversations, so the same two people aren’t always carrying the room. This is structural work, and structure survives a bad quarter. This is a composite, drawn from patterns across our 987 teams, not one specific leader. A university cabinet: six vice presidents, all strong, all overcommitted, all evaluated individually, all scoring well. The quietest one ran the tightest division in the institution and hadn’t taken a real day off in over a year. Nobody flagged it. Her numbers were fine. Then she resigned, gave the standard reasons, and left the president genuinely confused. Six months later, that cabinet ran its first belonging census. Two more vice presidents had no named connection. The president hadn’t known. Neither had they, until someone asked directly. The fix took three standing 1:1s and one reshuffled project pairing. In the cabinets where we see this pattern, a fix that small is usually enough. What changed? Someone finally noticed who had nobody, and acted before the resignation letter instead of after. Gallup has tracked this for years: only about two in ten U.S. employees strongly agree they have a best friend at work. The ones who do are more engaged and less likely to leave. Look around your cabinet table and count how many of your people could say yes with confidence. Monday Morning Here’s what to do Monday morning (assuming you’re not already mid-crisis, in which case bookmark this and do it Tuesday). Step 1: Run the Census (20 minutes). List every direct report. Next to each name, write one other person on the team who would notice if they went quiet. If you don’t know, leave it blank. Don’t guess to make the page look better. The blanks are the whole point. Step 2: Start With the Loneliest Node (30 minutes). Whoever has the most blanks gets the first fix. That’s usually your highest performer, which is exactly why they keep getting skipped. Build one standing connection this week: a pairing, a recurring 1:1, or a co-owned project with someone they don’t already talk to. Step 3: Ask the Discovery Question (10 minutes, next cabinet meeting). Skip “how’s everyone doing.” Ask: “Is there anyone on this team who’d notice if you disappeared for two weeks?” Let the silence sit. Someone will answer honestly. That’s your opening. “We don’t have time for relationship-building.” Do the math on the alternative. Replacing a cabinet-level leader is commonly estimated at 1.5 to 2 times salary once you count the search, the interim, and the months of lost momentum. On a $180,000 vice president, that’s $270,000 to $360,000. The census takes twenty minutes. That’s less time than the last meeting that could have been an email. “My team is professionals, not middle schoolers who need a buddy system.” Professionals are exactly who this is for. The buddy system works on ten-year-olds because it’s honest about what humans need. Adults just got better at hiding when it’s missing, which is why it takes a census to find it instead of a glance across the cafeteria. The Maturity Shift Immature leaders think: “My cabinet has a performance problem, so we need better goals and clearer accountability.” Mature leaders think: “My cabinet might have a belonging problem wearing a performance costume, and accountability can’t catch what connection was supposed to.” Immature leaders treat isolation as a personality trait: some people are just private, just independent, just built that way. Mature leaders treat it as a structural gap, the same one they’d flag for a kid with no lunch table. It’s the same gap in a suit. Dunbar made 150 famous. The number that matters on your cabinet is one. Building a single connection for one person may be the highest-leverage thing you do this month, because if you don’t design it on purpose, you’ll find out by accident, usually in an exit interview. Your turn: pull up your cabinet roster right now. Whose name can’t you pair with anyone? Bonus points if you knew before you finished reading and just hadn’t said it out loud. If that name came to you fast, you already have what you need to start. What you probably don’t have is a structured way to find the ones you’re missing before one of them hands you a resignation letter. That’s the gap THE TEAM INSTITUTE closes. We map who’s connected and who isn’t across your whole cabinet, grounded in the TQ research behind IQ × EQ × PQ across 987 leadership teams. Cabinets that closed gaps like this saw performance improve roughly 3x, engagement rise 29%, and outcomes improve 27%, with no increase in burnout. If you already suspect someone on your team has nobody, would it help to know for certain, and to find the ones you’ve missed? Start here: THE TEAM INTELLIGENCE ASSESSMENT Whether or not this week is the right one for that, help another leader catch this before it costs them someone. Repost this with the one step you’re taking this week. Tag a fellow superintendent or president who needs to run this census. Or drop a comment with where your belonging plan stands.  Follow DR. JOE HILL and Higher Performance Group .
By HPG Info • September 22, 2026
The most persuasive person in your cabinet meeting might be the reason nothing ever gets decided. Enrollment in a long-time program has been sliding for three straight years. The data says cut it. The community loves it. The board wants a recommendation by spring. You already know the safe move. Commission another study. Form a committee. Push the real call into next year's budget cycle, when maybe the numbers look different, or maybe you've retired, or maybe someone else has to say the hard thing instead of you. That's not patience. That's a decision, made by default, dressed up as diligence. Here's the part nobody says in the retreat: the calls you're avoiding are already being made. By the calendar, by attrition, by whichever board member gets impatient first. You're just not the one making them anymore, and every month that passes makes that arrangement feel more normal. This week: the sociologist who explained exactly what's happening in that gap a hundred years before anyone had a cabinet meeting about it, and the four ways leaders relate to a decision they already know the answer to. THE DIAGNOSIS Let's talk about this like adults who've sat through a strategic planning retreat that produced a beautiful deck and changed absolutely nothing. You know the version where the program-cut recommendation gets "tabled for further study" for the third year in a row. You know the version where a board member asks a pointed question in a public meeting, and you give the answer that keeps the peace instead of the one you actually believe. You know the version where you rehearse a hard conversation in the car, word for word, and walk in and have a different, softer one instead. Here's the honest question underneath all three: when was the last time the answer you gave out loud was the same one you already knew was true? Sociologist George Herbert Mead named the mechanism underneath that gap. He argued every person operates from two parts of the self: the "me" and the "I." The "me" is everything you've absorbed from twenty years of board meetings, community forums, and performance reviews. It's the internalized voice of everyone who's ever had an opinion about how you should lead. The "me" is genuinely useful. It's how you read a room, anticipate an objection before it's spoken, and avoid torching a relationship you'll need again next month. The "I" is the actual response you generate the moment a real decision has to be made. Not the poll-tested version. The one that's yours. This is the part where I'm supposed to tell you to "trust your gut." You already knew that. The real problem is you've been trying to solve a Perceptual Intelligence problem with willpower, and willpower doesn't scale past the first hard meeting. TQ math doesn't forgive that substitution either. TQ = IQ × EQ × PQ . A leader who can't read whether the room can survive a real decision is multiplying by a guess, no matter how smart the room is. (This is the exact gap THE TEAM INSTITUTE was built to close: the collective trust and shared language that let a leader spend the "me" on a real decision without the whole team reading it as instability. More on that in a moment.) THE BUILDER MATRIX, APPLIED TO THE CALL YOU'RE AVOIDING Call it the Builder Matrix. It won't make the decision any easier. It'll just tell you, precisely, why you're the one still holding it. Mead argued you need both the "me" and the "I." Too much "me" and you become, in his words, "hardly more than a conventional individual": agreeable, predictable, safe, forgettable. Too little grounding in the "me" and the "I" has no credibility, no read on the room, nothing to spend. Across our work with 987 leadership teams , we've mapped this exact tension onto four patterns, plotted on two dimensions: how much ambition a leader brings to a decision, and how much they're willing to risk the "me" to make it. Coasters run entirely on the "me." They know precisely what the community expects and deliver exactly that and nothing more. No friction, no risk, no memory of them once they're gone. (This is the leader whose entire tenure could be replaced by a very good committee.) Climbers manage the "me" as a performance. Every decision gets filtered through how it will look before anyone asks whether it's right. The "I" never actually shows up, only the appearance of decisiveness. (You can spot a Climber by how many times "optics" comes up in a cabinet meeting that's supposedly about students.) Dreamers have plenty of "I." Bold ideas, real vision, sharp instincts. But the ideas stay in the retreat notebook, because acting on them risks the "me" they've spent years building. High idealism, low follow-through, and a strategic plan full of language nobody in the building has actually seen put into practice. Builders spend years building the "me": real relationships with the board, real credibility with staff, real trust in the community. Then, when the moment calls for it, they spend it. They make the call, explain it with the actual data, absorb the first wave of backlash, and eighteen months later they're still standing and still trusted, because the decision was theirs and not a committee's. This is a composite, drawn from patterns across our 987 teams, not one specific leader. A university president spent three budget cycles watching a beloved forty-student program lose enrollment while it quietly drained capacity from three growing programs down the hall. Two committees. One consultant study. Zero decisions. In year four, she did something different. She spent a Tuesday afternoon with the program's faculty, in person, before the board meeting, not after. She walked them through the real numbers, said plainly that the program would be phased out over two years with a teach-out plan for every enrolled student, and told them she'd take the criticism at the public meeting so they wouldn't have to. She did. It was ugly for six weeks. Then it wasn't. The three growing programs absorbed the freed capacity, two of the phased-out program's faculty moved into roles they'd actually wanted for years, and her board chair told her privately that the meeting was the first time in his four years on the board he'd watched her actually lead instead of manage. The difference wasn't the data. She'd had the same data for three years. The difference was she finally spent the "me" she'd built instead of protecting it. Three years of committees and consultant studies got her nowhere. One Tuesday afternoon, spent differently, got her the outcome she'd wanted the whole time. Now, if you're thinking, "I already know which decision this is for me, I just don't know how to make the call without torching three years of trust," that's the actual gap. Knowing the right answer was never the hard part. Spending the trust to act on it is. Here's where to start. THE APPLICATION Here's what to do Monday morning (assuming you're not already in crisis mode, in which case, bookmark this and do it Tuesday): Step 1: Name the decision you're managing instead of making (10 minutes). Write down the actual call, in one sentence, the way you'd say it to your board chair over coffee — something closer to "we're cutting this program, and I've known it for two years" than "we're evaluating program viability." If you can't write that sentence, you haven't diagnosed the decision. You've diagnosed your discomfort with it. Step 2: Set your own deadline before the board sets one for you (5 minutes). Pick the date you'll announce the call, and tell one trusted person on your cabinet that date out loud. A decision with a date attached is a decision. A decision that's "still being studied" is a delay with better branding. Step 3: Draft the reversal statement before you decide, not after (15 minutes). Write the two or three sentences you'd say if new data proved you wrong six months from now. If you can imagine saying that sentence out loud and surviving it, you've already confirmed the "me" you've built can absorb the risk. That's the actual test, and almost no one runs it before they decide. "We don't have time for this level of process on every decision." You're right, and this isn't for every decision. It's for the one you've been managing for over a year instead of making. That one has already cost you more hours in committees and consultant studies than these three steps combined ever will. "My board will see this as me going rogue." Your board is currently watching you not decide, which they've already noticed and are already discounting. A leader who makes a clear, well-explained call earns more trust than one who keeps extending the study, even from board members who disagree with the call itself. Disagreement they can work with. A leader who won't commit is the thing that actually erodes a board's confidence over time, slowly enough that most leaders never connect the two. THE MATURITY SHIFT Immature leaders think: "I need everyone on board before I decide." Mature leaders think: "I need enough trust in the bank that I can decide before everyone's on board." Immature leaders protect the "me" indefinitely, mistaking the protection itself for leadership. Mature leaders spend it on purpose, when it's actually needed, then go back to building it again. Here's the part that should sting a little: every month you manage instead of make, you're not staying neutral. You're teaching your cabinet what actually happens here when a hard call arrives. Some of them are already learning that the answer is: nothing, for a while, and then someone else's problem. Your turn: name one decision on your desk right now that you're managing instead of making. What, specifically, are you waiting for that isn't actually going to arrive? Drop it in the comments, or keep it to yourself and just answer it honestly. Either way, that decision is your "I," waiting for permission you don't need. This is what THE TEAM INSTITUTE exists to build: a cabinet with enough shared Perceptual Intelligence that when you spend the trust, the room reads it as leadership instead of instability. Across our research, cabinets that built this shared architecture saw performance improve roughly 3x and outcomes improve 27%, largely because the hard calls stopped requiring one person to carry them alone.  If there were a way to make the call you're avoiding without spending the next year rebuilding what it costs you, would that be worth twenty minutes this week? Start here: higherperformancegroup.com/team-intelligence-assessment Whether or not this week is right for that, help another leader see the decision they're sitting on. Repost this with the call you finally made, or the one you're still avoiding. Tag a leader who's been managing something for a year and already knows the answer. Or drop your own version in the comments — someone else's Tuesday gets easier because you did. Follow DR. JOE HILL and Higher Performance Group for weekly Team Intelligence insights. Higher Performance Group | THE TEAM INSTITUTE
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