A 5 Step Guide—How to Create An Irresistible Campus Culture

May 10, 2022

Every campus has a culture.


If the culture is healthy, extraordinary things happen.


People love belonging there.


People grow.


Great leaders come and stay.


Your campus becomes attractive to the community and more fully accomplishes its mission.

Great campus culture is like walking into a kitchen with a fresh batch of chocolate chip cookies in the oven. It's irresistible, right? 


Sadly, for many campuses, the culture isn't healthy.


Culture is imperceptible. You can't see it, but it defines so much.


A bad culture will consistently undermine a solid mission, vision, and strategy.


As Peter Drucker famously quoted, "culture eats strategy for breakfast."


Think about it:


  • Culture is why you love spending money in some stores and won't step foot in others.
  • It's why you love flying your airline and would pay more to avoid the other one.
  • It's why some families have fun when they're together and why other families stopped doing holidays altogether.


So, the question becomes: how do you create an irresistible culture?


It can start with the easy and fun stuff, such as:


  • A book study
  • An offsite conference with your team
  • An on-site webinar or workshop


I typically start new clients with a bit of a booster like the above. It should be motivating and a pretty easy way to get your people geared up and in the right mindset.


But...if you are simply checking the culture box, make sure you get a lunch out of the deal.


And...if you are serious about shifting the practices and habits on campus, you will want to keep reading.


What's your definition of culture?


I know. It's kind of hard to drill into subjectivity.


Capturing your organization's culture is essential because it allows you to reproduce it and scale it as you grow. If your culture is healthy, it will become one of your greatest performance advantages.


If you want an easy way to align the new batches of people coming into your system each year, having an objectively defined set of social expectations, tools, and language is one of the most effective ways to accomplish that.


If your system's culture is subjective, acclimatizing new team members can take years, or it might never actually happen.


You can half-life the process (typically 5-7 years) and double the buy-in by having your culture objectively defined. Having a healthy, exportable culture is a key to every Higher Performance campus.


What follows is a 5-step guide on how to accelerate a healthy campus culture that echoes an irresistible brand throughout your community.



Step 1: Identify and eliminate the toxins

Campus culture does not come out of a box inherently healthy because people aren't naturally healthy.


As a leader, one of your primary jobs is to discover the health of your team's culture and get to work on anything underperforming.


Side note: If you are curious about finding the right tool for this exploration, you can hit me up HERE to learn more about our Leadership Team 360 Diagnostic.


This tool can help you probe for the toxins that make your culture unhealthy.


Conflict, selfishness, personal agendas, or even contaminants like a lack of passion for the mission can be lethal across your campus.


You can't eliminate what you don't identify. Step one is to identify the things you want gone from your culture.



Step 2: Model the change you want to see


Here's a sobering reality for all of us who lead: your campus will only be as healthy as you are.


Expecting a campus to be healthy when the leader isn't is like expecting a musician to play beautiful music on the guitar without strings. It's simply not possible.


Any conversation about campus health starts in the mirror for a leader who asks, "what is it really like to be on the other side of me?"


The healthier you are as a leader, the healthier your campus will be.


If you want your campus to model excellent communication, you must do it first.


If you want your campus to model great team connection, you must do it well.


If you want your campus to embrace work-life-effectiveness… you get the picture, right?


If you are the leader and you are not in love with your culture, it's yours to improve. Own it.


If you are THE leader, culture starts with you.



Step 3: Start with WHO embodies your values


So how do you find your values? There are many words in the English language. You must choose just a few of them to define the consistent behaviors that you expect from yourself and your team.


Furthermore, how are you engaging in silly platitudes like "Value Excellence." Don't get me wrong, this stuff looks good on your banners and webpages but does very little to influence day-to-day behavior.


We tunnel deeply into campus values in all of our executive strategic work with a twist. Rather than start with what the team values, I start with who embodies the best of the campus.


Let me explain.


I go to the whiteboard and ask, "Who are your invisible heroes? Who best embodies the core beliefs of all the people who work across your campus?


Immediately, names begin bubbling to the surface. I write them all down.


Then I ask a simple question: "Why? What is about them that makes them the embodiment of your mission, vision, and strategy?"


I'll come back to those answers in Step 4.


But before we move on, I also created a second list.


Next, we made a list of people who, honestly, don't embody the campus mission, vision, and values.

We actually write these names down as well.


And then I ask the same question: "Why? What is it about that person that makes them the opposite of what we want to see?"


I know that's potentially dangerous. I also know that the people on the first list are quite pleased to know there is a list #2.


And you should be playing favorites to those on list #1.


This activity is SO clarifying, but I would advise having a 3rd party facilitate.


Fact: Figuring out WHO you value helps you discover what you value.



Step 4: Isolate the unique principles


Discovering why some people embody your mission, vision, and values and why others don't is always a breakthrough for your Senior Leadership Team. It helps you get to the values you most value. And those you don't.


When I ask the executive team WHO embodies the right WHAT, I typically hear:


  • Because they serve so selflessly
  • Because it's not about them
  • Because they are so generous
  • Because they are always considerate of other people
  • Because they make s$%& happen
  • Because they are all about the joint mission, vision, and strategy


What is shared in this exchange becomes the first clue as to the cultural values.


Similarly, when I asked the team why the people who didn't embody the mission, vision, and values didn't make it on the first list, the team typically drops things like:


  • Because it's always about them
  • Because they criticize but don't contribute
  • Because they don't actually value those we serve
  • Because they want to be served rather than serve
  • Because they don't get s$%& done


Again, that always helps the team clarify what is most important to the work. 


Try it. On a sheet of paper, write the names of ten people who embody what your campus is all about and why. Do the same for people who AREN'T what your campus is all about and why.


Those engaging in this practice learn a ton about what is core to their system's foundational beliefs and principles.



Step 5: Create simple, scalable, and sustainable language


It's one thing to know what your values are as an organization. It's another to phrase them in a way that's both memorable and scalable.


Having 3-5 core values with short, unforgettable definitions makes the practice simple, scalable, and sustainable. 


Also, think of your values as both prescriptive and descriptive of your campus. In other words, you want your core values to be accurate enough that people say, "for sure, that's you," but aspirationally directed to keep you motivated to improve.


Having short, memorable phrases will help the values multiply throughout your entire system.


Capturing your organization's culture is essential because it allows you to scale and sustain it. If your culture is healthy, it will become your greatest performance advantage.


Who HASN'T lost momentum this year? Please raise your hand.


➜ Losing momentum is natural. 


🔑 Getting it back before it becomes normalized must be a top team priority. 


 ❓ Why?


 👉🏻 Because everyone deserves to live in a community served by healthy teams and highly reliable systems.


 🔖 To help achieve this goal, I've created a brand-new guide that I'm very excited to share with you!


 ➜ It's called: 5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.


 👏🏼 I'm making this exclusive guide FREE for you today!


 ✅ But you must act now…


 …the gravitational pull toward indifference is sweeping across our campuses and, when left unchallenged, will create an average performance (at best).


 👎 Indifference draws a crowd, and your community deserves better than average performance.


 💥 Leaders Create Culture.


 ➜ This practical guide will give you actionable items you can use to sharpen your advantage and reclaim your team's momentum again. 


Grab this just-released FREE guide.

Press on!


Joe

Founder, President

Higher Performance Group


P.S. Here are the two best ways I can help you right now:


1) Get your FREE guide: 
5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.  www.higherperformancegroup.com/reclaim


2) Schedule a Call: 
Let’s talk about the obstacles (and opportunities) that you & your team are currently facing. www.higherperformancegroup.com/schedule


More Blog Articles

By HPG Info August 12, 2026
Why your best TEAMS keep producing average results — and the seven-force system underneath it. There's a villain running in every cabinet meeting that never makes the agenda. It doesn't show up in the accreditation report. It doesn't show up in the strategic plan everyone signed with real applause eleven months ago. It shows up in the parking lot — the conversation two people have on the walk to their cars that never once got said in the room. Nearly a thousand leadership teams told us the same thing, almost word for word: Individually, this cabinet is exceptional. Collectively, it runs at about 60% of what it can actually do. (That's roughly the batting average of the last consultant's deck you paid for.) So here's the only question worth asking: what if the people were never the problem? That gap has a name. Seven names, actually. Once you see them, you won't sit through a cabinet meeting the same way again. This also hits differently depending on the week you're reading it. The Diagnosis Let's talk about this like adults who've sat through enough retreats to know the difference between a "sweet tote-bag vibe" and actual change. You've done the retreat. Facilitator, breakout groups, a conversation on the drive home more honest than anything said in the room. (Somewhere, the whiteboard from that retreat is still standing in a hallway, unerased, like a crime scene nobody's cleared.) You came back with a plan. Three weeks later, it's a shared-drive folder nobody opens. Your best people have gone quiet in meetings — not out of ideas, out of reasons to keep offering them. Two departments have solved the same problem twice, six months apart, neither knowing the other already did the work. None of that is a hiring problem or a motivation problem. It's what the system does. That folder nobody opens — what does it actually cost you? Not dollars. The thing that's harder to name: how many of your best people still believe change is possible here. (This is exactly what the Burnout Force Check measures — three minutes, no guessing, a clear read on which of seven forces is costing your cabinet the most. More on that shortly.) Burnout at the team level isn't seven unrelated problems. It's one system wearing seven faces. Four build on each other in a straight line. The other three are what happens once those four feel normal. Timing · The Force Behind the Forces One more interruption before the framework. Read this in August — cabinet freshly reassembled, year still shaped like a plan — and it lands as a preview. Read it in February, board meeting Thursday, budget doing whatever it’s doing this year, and it lands as a mirror. Same seven forces. Same diagnosis. Completely different weight depending on where your cabinet is standing when it lands. That's not a flaw in the framework — that's the first thing worth knowing about it. Every team carries a pain point. Not every team is standing in the moment to act on it. A cabinet three weeks into a transition has different capacity than one eighteen months into a stable run. So, plainly: if you read the seven forces below and think “yes, but not now” — that’s not the wrong answer. Timing isn’t a character flaw. But “not now” only works with a date attached. Without a date, “not now” is just Drift wearing a calendar as a disguise. Name the pain. Then name the moment. If the moment's wrong, don't force it — build the plan for when it's right. Everything below still applies. Just on your timeline, not somebody else's September. The Tuning System · Why Your Best Cabinet Sounds Off-Key Twenty years ago, I bought a piano. Baby grand, delivered to a house my family hadn't asked to move into — three kids uprooted from the only childhood they'd known, distinctly unimpressed with dad's new title. We'd already done ice cream. Then a puppy. Then this. The piano was the exclamation point on my bribery campaign. The day it arrived, that piano was about as close to perfect as an instrument gets. Every string hand-tensioned. Every hammer weighted exactly right. Seven notes to the octave, every one of them true. My kids played it, but nobody had to really even touch it to lessen the quality. The daily temperature shifts and the humidity drifts were enough — the wood and wire quietly answering back, a fraction of a millimeter at a time. Nobody ever touched a tuning peg. The room just kept pulling on it. All three of my kids grew up on that piano. The ones playing it every day were the last people on earth to hear the drift. They adjusted without ever noticing they were adjusting. It took our tuner — a woman who came once a year, someone who hadn't been living inside that slow drift — to sit down and wince at the first chord. Your Team: Nobody lowered their bar. Nobody had to. Seven forces pull on your leadership team constantly. Four build the whole engine, one causing the next: FRAGMENTATION — The Silo Tax. MIT's Human Dynamics Lab found fragmented teams burn up to 60% of their energy on coordination drag alone. (Your cabinet isn't lazy. It's just really, really good at scheduling meetings about the meeting.) EXHAUSTION — The Parking Brake. When coordination breaks, someone absorbs the gap. Not a personality trait. A structural bill, and it always comes due inside somebody's calendar. ISOLATION — The Solo Sport. Exhausted people stop reaching — not because they've stopped caring, because vulnerability became a cost the system taught them they can't afford. SCARCITY — The Empty Table. Isolated people compete for a recognition supply the system made feel finite. Not a mindset problem. An accurate read of a rationed room. COMPARISON, NOISE, and DRIFT are what a culture does once those four feel normal — peaking, respectively, during budget season, right before a board vote, and in year three or four of a tenure, not at the crisis but in the calm after it. Call her Daniela — a college provost with a team that, on paper, should've been unstoppable. Eight people, decades of combined experience, individually excellent by every metric that shows up on a résumé. Their meetings ran long, produced consensus, changed almost nothing. Her VP of Student Success had started emailing ideas instead of raising them in the room — safer, she said, than watching them get nodded at and forgotten. Here's the part that matters for timing: Daniela ran the Burnout Check in February — mid-year, mid-fatigue, three weeks after a board member asked a hard question about retention nobody answered well. Not because February is special. Because that's when her cabinet was finally ready. She ran the Launch Check on the next initiative — three questions, out loud, before anything left the room: What problem are we actually solving? Who else needs to know this exists? What breaks if we don't coordinate here? Not a retreat. A five-minute habit, applied every time. Eight months later — back at the start of a new academic year — her cabinet wasn't just aligned, it was audible. Her VP started raising ideas in the room again, because the room had finally started keeping them. The Application · What To Run, Whenever "Now" Actually Is Here's what to run at your next meeting — not a retreat, not a new initiative. Three moves, one gut-check on timing first. Move 0 — Locate yourselves. (5 min) Where's your cabinet actually standing? New year? Mid-year plateau? Weeks from a board vote? Mid-transition? Say it out loud. The forces don't change. Your capacity to act on them right now does. Move 1 — Run the Launch Check. (10 min, next agenda item) What problem are we actually solving? Who else needs to know this exists? What breaks if we don't coordinate here? (Can't answer the third one? You just found your fragmentation. Congratulations — you're now self-aware, which is more than most teams manage before they don't.) Move 2 — Audit the brake. (15 min, this week) Ask everyone to name one task this week that exists only because something upstream is broken. Pick one. Abandon it, publicly. Move 3 — Name what counts. (Every meeting) Before you close, name one contribution from the last week — specifically. Not “great job.” More like: “That question you asked Tuesday saved us from a decision we’d have regretted.” Two objections, handled straight: “We don’t have time for this.” How many hours did your cabinet spend last week on work that only exists because something upstream never got fixed? Teams we've studied average 40% of a week there. What's forty percent of your week actually worth? “The timing’s genuinely bad.” Then don’t run all three this week. Run Move 0. Name the moment, out loud, and put a real date on the calendar for the rest. A named delay is a plan. An unnamed one is Drift. The Maturity Shift Immature cabinets think: “We need better communicators.” Mature cabinets think: “We need a coordination system nobody has to remember to use.” Immature cabinets think: “Wrong time — skip it.” Mature cabinets think: “Wrong time — name the date.” Immature cabinets treat the retreat as the fix. Mature cabinets treat it as the invitation — and the Monday after, whatever month it falls in, as the actual work. (Immature cabinets also still have that whiteboard in the hallway. Someone should really erase that.) Uncomfortable math: the average leadership team we've studied runs at 60% of its own potential — not because the people are average, but because seven forces are quietly pulling on an instrument nobody's been asked to keep tuned. One word. Which force is eating your cabinet right now? One more, honestly: is now the moment you act, or the moment you name when you will? Go Tune Your Own Cabinet — On Your Own Timeline Most cabinets never get past naming the problem. They diagnose it beautifully at a retreat, then go back Monday to the same untuned instrument. One more question, honest answer this time: if this stays exactly this shape for the next two years, what does that cost? Not the institution's numbers. You. The part of you that took this seat to build something, not just keep it running. What would it mean to know — not guess, know — which of these seven forces is costing your cabinet the most, and whether right now is the moment to act on it? The Burnout Force Check takes about three minutes and shows you exactly where your cabinet sits across all seven forces — same research behind this framework, built to tell you the diagnosis and the timing: https://burnoutforce.higherperformancegroup.com/ That baby grand is still standing in my living room. My kids are grown now — gone, building their own lives, with their own drift to manage. My grandkids are the ones on the bench these days. Same instrument. Same seven strings. I didn't understand it twenty years ago, but I never bought that piano for me. I bought it for whoever showed up next. That's the whole case for the Burnout Force Keynote , honestly. Every leader eventually leaves the seat. The only question is whether the next person inherits a system that's still drifting, or a signal that holds without you in the room: https://www.higherperformancegroup.com/burnout-force Across 987 leadership teams in 43 states, the cabinets that ran this framework saw real, measurable movement on all seven forces — because the system finally got named, tuned, and named again at the right moment. The diagnosis doesn't change with the season. Your capacity to act on it does. What's the first force worth naming out loud in your next meeting? Found Something in This? Message us. We read every one. info@higherperformancegroup.com Follow DR. JOE HILL and Higher Performance Group | THE BURNOUT FORCE
By HPG Info August 3, 2026
K-12 or higher ed — same grave, same fight, and where we actually stand on it. Every August, someone in a lanyard stands in front of a room full of exhausted adults — a superintendent at convocation, a provost at the fall address — and says some version of “this is the year everything changes.” Everyone claps. Nobody believes it. By October, both rooms are right back where they started, for the exact same structural reason, just wearing different institutional colors. You know the K-12 version of the grave: the PD-day initiative that had its own hashtag in August and hasn't been mentioned since the first snow day. You know the higher-ed version: the strategic plan the board approved 7-0, the one nobody on the provost's council could name a completed goal from by homecoming. Same grave. Different landscaping. Here's what should actually keep you pacing in your office more than enrollment or the sub shortage. Gallup's 2023 workforce data puts global disengagement at 62% . MIT's Human Dynamics Lab found fragmented teams burn up to 60% of their energy on coordination — meetings about meetings, not the work. Harvard economist Sendhil Mullainathan's research on scarcity found that operating under constant shortage costs the brain the functional equivalent of 13 IQ points . Thirteen. That's the gap between your sharpest VP and someone who forgot the agenda. One more, because it should make you genuinely angry: training-transfer research going back three decades puts the share of professional learning that ever makes it into practice at under 10% . Every PD day. Every retreat. Every conference you sent three people to in July. You're not underfunding development. You're funding an extremely expensive form of forgetting. None of this is a motivation problem. Your people aren't lazy or allergic to change. They're operating inside a system quietly taxing them on seven fronts before they've poured their first cup of coffee in the building. And if it doesn't get named this year, it isn't just this year that pays for it. It's whoever inherits your seat. It's the kid in the back row, the freshman three weeks into a dorm, the faculty member who stopped raising a hand two years ago and nobody noticed. The cost has names. So here's where we stand, plainly, because none of this works if you don't know it. WE ARE FOR HEALTHY TEAMS AND HIGHLY RELIABLE SYSTEMS. That's the HPG brand, in five words. WE ARE AGAINST THE SYSTEMS THAT ACCELERATE BURNOUT — the ones that train your best people to mistake exhaustion for commitment, reward the loudest voice over the best idea, and quietly bill the people who care most for continuing to care. Not the board. Not the budget. THE SYSTEM itself. We didn't build this to run another workshop. We built it to fight for both ends of that equation — the leader carrying it, and the kid, the freshman, the faculty member on the other side who never got a vote in how well the system was built. Pick a side. We already have. Here's what FOR actually looks like, not hypothetically — we've watched it happen close to a thousand times. The Tuesday cabinet meeting ends on time. The VP who started emailing ideas instead of saying them out loud starts saying them out loud again. The plan from August is still alive in October — audible, not filed. That's not a culture initiative. That's a highly reliable system, doing what it's supposed to do. It starts with knowing, precisely, which of seven forces is your leak. Not guessing. Not a hallway read. Next week, you find out which one is yours. I'm opening The Burnout Force Check — three minutes, seven forces, your own honest number. It isn't live yet. It opens next week, right here.  Message me personally, and I'll make sure you're first through the door — doesn't matter which lanyard you're wearing. Follow DR. JOE HILL and Higher Performance Group
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