A 5 Step Guide—How to Create An Irresistible Campus Culture

May 10, 2022

Every campus has a culture.


If the culture is healthy, extraordinary things happen.


People love belonging there.


People grow.


Great leaders come and stay.


Your campus becomes attractive to the community and more fully accomplishes its mission.

Great campus culture is like walking into a kitchen with a fresh batch of chocolate chip cookies in the oven. It's irresistible, right? 


Sadly, for many campuses, the culture isn't healthy.


Culture is imperceptible. You can't see it, but it defines so much.


A bad culture will consistently undermine a solid mission, vision, and strategy.


As Peter Drucker famously quoted, "culture eats strategy for breakfast."


Think about it:


  • Culture is why you love spending money in some stores and won't step foot in others.
  • It's why you love flying your airline and would pay more to avoid the other one.
  • It's why some families have fun when they're together and why other families stopped doing holidays altogether.


So, the question becomes: how do you create an irresistible culture?


It can start with the easy and fun stuff, such as:


  • A book study
  • An offsite conference with your team
  • An on-site webinar or workshop


I typically start new clients with a bit of a booster like the above. It should be motivating and a pretty easy way to get your people geared up and in the right mindset.


But...if you are simply checking the culture box, make sure you get a lunch out of the deal.


And...if you are serious about shifting the practices and habits on campus, you will want to keep reading.


What's your definition of culture?


I know. It's kind of hard to drill into subjectivity.


Capturing your organization's culture is essential because it allows you to reproduce it and scale it as you grow. If your culture is healthy, it will become one of your greatest performance advantages.


If you want an easy way to align the new batches of people coming into your system each year, having an objectively defined set of social expectations, tools, and language is one of the most effective ways to accomplish that.


If your system's culture is subjective, acclimatizing new team members can take years, or it might never actually happen.


You can half-life the process (typically 5-7 years) and double the buy-in by having your culture objectively defined. Having a healthy, exportable culture is a key to every Higher Performance campus.


What follows is a 5-step guide on how to accelerate a healthy campus culture that echoes an irresistible brand throughout your community.



Step 1: Identify and eliminate the toxins

Campus culture does not come out of a box inherently healthy because people aren't naturally healthy.


As a leader, one of your primary jobs is to discover the health of your team's culture and get to work on anything underperforming.


Side note: If you are curious about finding the right tool for this exploration, you can hit me up HERE to learn more about our Leadership Team 360 Diagnostic.


This tool can help you probe for the toxins that make your culture unhealthy.


Conflict, selfishness, personal agendas, or even contaminants like a lack of passion for the mission can be lethal across your campus.


You can't eliminate what you don't identify. Step one is to identify the things you want gone from your culture.



Step 2: Model the change you want to see


Here's a sobering reality for all of us who lead: your campus will only be as healthy as you are.


Expecting a campus to be healthy when the leader isn't is like expecting a musician to play beautiful music on the guitar without strings. It's simply not possible.


Any conversation about campus health starts in the mirror for a leader who asks, "what is it really like to be on the other side of me?"


The healthier you are as a leader, the healthier your campus will be.


If you want your campus to model excellent communication, you must do it first.


If you want your campus to model great team connection, you must do it well.


If you want your campus to embrace work-life-effectiveness… you get the picture, right?


If you are the leader and you are not in love with your culture, it's yours to improve. Own it.


If you are THE leader, culture starts with you.



Step 3: Start with WHO embodies your values


So how do you find your values? There are many words in the English language. You must choose just a few of them to define the consistent behaviors that you expect from yourself and your team.


Furthermore, how are you engaging in silly platitudes like "Value Excellence." Don't get me wrong, this stuff looks good on your banners and webpages but does very little to influence day-to-day behavior.


We tunnel deeply into campus values in all of our executive strategic work with a twist. Rather than start with what the team values, I start with who embodies the best of the campus.


Let me explain.


I go to the whiteboard and ask, "Who are your invisible heroes? Who best embodies the core beliefs of all the people who work across your campus?


Immediately, names begin bubbling to the surface. I write them all down.


Then I ask a simple question: "Why? What is about them that makes them the embodiment of your mission, vision, and strategy?"


I'll come back to those answers in Step 4.


But before we move on, I also created a second list.


Next, we made a list of people who, honestly, don't embody the campus mission, vision, and values.

We actually write these names down as well.


And then I ask the same question: "Why? What is it about that person that makes them the opposite of what we want to see?"


I know that's potentially dangerous. I also know that the people on the first list are quite pleased to know there is a list #2.


And you should be playing favorites to those on list #1.


This activity is SO clarifying, but I would advise having a 3rd party facilitate.


Fact: Figuring out WHO you value helps you discover what you value.



Step 4: Isolate the unique principles


Discovering why some people embody your mission, vision, and values and why others don't is always a breakthrough for your Senior Leadership Team. It helps you get to the values you most value. And those you don't.


When I ask the executive team WHO embodies the right WHAT, I typically hear:


  • Because they serve so selflessly
  • Because it's not about them
  • Because they are so generous
  • Because they are always considerate of other people
  • Because they make s$%& happen
  • Because they are all about the joint mission, vision, and strategy


What is shared in this exchange becomes the first clue as to the cultural values.


Similarly, when I asked the team why the people who didn't embody the mission, vision, and values didn't make it on the first list, the team typically drops things like:


  • Because it's always about them
  • Because they criticize but don't contribute
  • Because they don't actually value those we serve
  • Because they want to be served rather than serve
  • Because they don't get s$%& done


Again, that always helps the team clarify what is most important to the work. 


Try it. On a sheet of paper, write the names of ten people who embody what your campus is all about and why. Do the same for people who AREN'T what your campus is all about and why.


Those engaging in this practice learn a ton about what is core to their system's foundational beliefs and principles.



Step 5: Create simple, scalable, and sustainable language


It's one thing to know what your values are as an organization. It's another to phrase them in a way that's both memorable and scalable.


Having 3-5 core values with short, unforgettable definitions makes the practice simple, scalable, and sustainable. 


Also, think of your values as both prescriptive and descriptive of your campus. In other words, you want your core values to be accurate enough that people say, "for sure, that's you," but aspirationally directed to keep you motivated to improve.


Having short, memorable phrases will help the values multiply throughout your entire system.


Capturing your organization's culture is essential because it allows you to scale and sustain it. If your culture is healthy, it will become your greatest performance advantage.


Who HASN'T lost momentum this year? Please raise your hand.


➜ Losing momentum is natural. 


🔑 Getting it back before it becomes normalized must be a top team priority. 


 ❓ Why?


 👉🏻 Because everyone deserves to live in a community served by healthy teams and highly reliable systems.


 🔖 To help achieve this goal, I've created a brand-new guide that I'm very excited to share with you!


 ➜ It's called: 5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.


 👏🏼 I'm making this exclusive guide FREE for you today!


 ✅ But you must act now…


 …the gravitational pull toward indifference is sweeping across our campuses and, when left unchallenged, will create an average performance (at best).


 👎 Indifference draws a crowd, and your community deserves better than average performance.


 💥 Leaders Create Culture.


 ➜ This practical guide will give you actionable items you can use to sharpen your advantage and reclaim your team's momentum again. 


Grab this just-released FREE guide.

Press on!


Joe

Founder, President

Higher Performance Group


P.S. Here are the two best ways I can help you right now:


1) Get your FREE guide: 
5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.  www.higherperformancegroup.com/reclaim


2) Schedule a Call: 
Let’s talk about the obstacles (and opportunities) that you & your team are currently facing. www.higherperformancegroup.com/schedule


More Blog Articles

By HPG Info June 16, 2026
How Burnout Doesn't Announce Itself. It Just Accumulates. Let me ask you something you've probably never been asked in a formal setting.  When was the last time your cabinet walked out of a meeting genuinely energized — not checked-off, not relieved it was over, but actually alive with something? Take a moment. Think about it. If the answer comes quickly and recently, stop reading. You don't have this problem yet. If you're searching — if the last real answer is months ago, or maybe a retreat two years back, or honestly you can't remember — stay with that for a second. Not as a leadership failure. As a diagnostic. Because that gap — between the team you're capable of leading and the team that actually shows up on Tuesday — has a structure. It isn't random. It isn't about effort. And it almost certainly isn't about the people. Burnout isn't what happens when people work too hard. It's what happens when they work hard for a long time inside a system that consistently fails to give that work meaning, traction, or return. There are three specific forces producing that gap. They operate below the surface of every agenda, every strategic priority, every cabinet meeting that runs long and resolves nothing. They don't show up in your HR data. They don't surface in your climate survey. They accumulate — quietly, structurally — until the cabinet that was supposed to multiply your leadership capacity is instead absorbing it. We call them the Burnout Force. This week, I started the Burnout Force Campus Tour . A handful of dates remain this summer and fall. But before I get to that — you need to understand why this conversation is the most important one your cabinet hasn't had yet. ──────────────────────────────────────── THE NUMBERS NOBODY IS PUTTING ON THE AGENDA Let me give you the data the way adults who've survived multiple accreditation cycles deserve to hear it. 📊 60% of K-12 educators are experiencing burnout right now (RAND, 2024 — survey of nearly 1,500 teachers) 📊 64% of higher education faculty report the same (HMN Survey) 📊 2× more likely than comparable working adults to experience job stress 📊 40% more likely to experience anxiety symptoms than healthcare workers That last one is worth sitting with. Education has found a way to generate more occupational distress than a profession that deals with life and death daily. 2 out of 3 superintendents report at least considerable stress in their role. Not the teachers. Not the staff. The superintendents. — 2025 AASA American Superintendent Study Here's what doesn't show up in those statistics: the 2026 AASA National Conference featured four national Superintendent of the Year finalists publishing a joint piece about what they called 'the loneliest seat in the room.' Not because they lack strong teams or supportive boards. Because the loneliness is not about lack of support — it's about owning the decisions that affect students, staff, and families. And almost no one had told them that was a structural problem with a structural solution. From 987 leadership teams across 43 states: the average cabinet operates at 58% of its collective capacity. Not because the people are wrong. Because three forces are burning the capacity out from underneath the team — and nobody put them on the agenda. ( THE TEAM INSTITUTE was built for exactly this. Not to make your individual leaders better — but to restore the collective architecture the Burnout Force has been quietly dismantling. 8 months. Full cabinet. Real transformation. More on that below.) ──────────────────────────────────────── THE THREE FORCES The TQ framework — Team Intelligence, expressed as TQ = IQ × EQ × PQ — gives us the diagnostic language for what's actually happening. Individual IQ is rarely the problem. Educational leaders are among the most credentialed, mission-driven professionals in any sector. The problem is that three forces are systematically reducing the EQ and PQ dimensions of the equation toward zero. And when any dimension approaches zero, the whole equation collapses — regardless of how capable the individuals are. FORCE 1 · MEANING EROSION Your people came into this work for a reason. That reason — for most of them — had nothing to do with compliance cycles, reporting requirements, or the fourteen initiatives currently running simultaneously on the strategic plan. Meaning erosion is what happens when the operational load so thoroughly dominates the calendar that people lose the thread between what they're doing on Tuesday and why they got into this work in the first place. It doesn't announce itself. It arrives slowly. The cabinet member who used to bring ideas starts arriving with status reports. The VP who once challenged your thinking starts nodding earlier. The leader who drove forty-five minutes to talk about the future of the institution now drives forty-five minutes to sit in a compliance review. Meaning erosion isn't cynicism. It's grief. The slow grief of someone who still cares deeply but can no longer see the thread between their effort and their purpose. Cabinets with high meaning erosion show a predictable pattern: individual productivity stays relatively stable while collective creativity collapses. People keep showing up. They stop generating. TQ IMPLICATION → Meaning erosion attacks PQ first — Perceptual Intelligence, the capacity to accurately read what's actually happening in the room. When people lose the connection to purpose, they start managing their own fatigue rather than attending to the system. FORCE 2 · AGENCY COMPRESSION This is the quiet killer. And it is the force most directly connected to leader behavior — which makes it the most uncomfortable to sit with. Agency compression is what happens when the people around you — people hired for their judgment — begin to notice that their judgment doesn't actually change outcomes. The decision will be made the way it will be made. The initiative will proceed the way it will proceed. Their input is invited but not consequential. Most educational leaders don't intentionally compress the agency of their teams. They do it while believing they are being collaborative. The tell is in the questions. When a leader asks for input after the frame of the decision has already been set, they are performing inclusion rather than practicing it. Your cabinet can tell the difference between being consulted and being briefed. They're just too professional to say so out loud. In cabinets with high agency compression, our research shows a 34% reduction in the quality of problem-solving that happens without the leader present. The team becomes dependent on the top of the org chart — not because they lack capability, but because the system has trained them that their capability doesn't move the needle. TQ IMPLICATION → Agency compression crushes EQ. When people don't believe their voice changes outcomes, they stop bringing their full emotional and communicative intelligence into the room. They bring their role instead. FORCE 3 · ISOLATION NORMALIZATION Of the three forces, this is the one the field talks about least — and that costs the most. Isolation normalization is the process by which being deeply alone at the top of a complex organization becomes accepted as simply part of the job. Leaders stop expecting to be truly known inside the work. Superintendents stop expecting their peers to understand the specific weight of the seat. Presidents stop expecting anyone in the cabinet to see the whole picture alongside them. AASA's 2026 National Superintendent of the Year finalists put it plainly: the superintendency can feel like the loneliest seat in the room — not because of lack of support, but because ultimate accountability rests on one set of shoulders. And for most leaders, that sentence produces one thought: "Yes. Exactly. And I've never said that out loud." The longer the isolation persists, the more the leader unconsciously organizes the cabinet around managing it — keeping conversations at the level of information rather than truth, running meetings that produce clarity on what rather than clarity on why, protecting the room from the full weight of the challenges so the room doesn't have to feel what the leader feels. Which means the room never gets to help carry what the leader is carrying. The loneliness at the top is not a personality trait. It is a structural outcome — and it has a structural solution. TQ IMPLICATION → Isolation normalization is the full collapse of all three dimensions. When the leader is isolated, the IQ of the collective system is limited to the leader's individual IQ. The multiplication stops. The team functions as a reporting structure rather than a thinking system. ──────────────────────────────────────── THREE MOVES. THIS WEEK. Here's what to do Monday morning — and I want to be honest that these are not dramatic interventions. They're pretty basic. Each one takes less than 30 minutes. What they produce is data — specific, honest data about which force is most active in your system right now. That data is worth more than another framework. MOVE 1 · The Meaning Audit (20 minutes) Before any agenda items in your next cabinet meeting, ask this: 'What's one moment from the last 90 days where you felt genuinely connected to why this work matters?' Don't answer first. Give the room 90 seconds of silence before anyone speaks. Count the answers. Then count the people who struggled to find one. If more than two people in a cabinet of six or more search without finding — what does that tell you about the quality of generative work this team is capable of right now? Not theoretically. In the next 90 days. (That's your meaning erosion index. No formula required.) MOVE 2 · The Agency Map (30 minutes) List the last ten significant decisions your cabinet made together. For each one, ask honestly: Did the input of the cabinet change the outcome — or did it inform a decision that was already directionally set? This is not a judgment. It's a diagnostic. Then identify one decision in the next 60 days where you could genuinely hand the frame — not just the execution — to the cabinet. Not the easy one. A real one. What would it mean for the energy in that room if your cabinet realized their judgment was actually at stake? MOVE 3 · Name One True Thing (10 minutes — but it costs something) ] The research on isolation normalization points to one consistently effective interruption: a single act of appropriate leader vulnerability, shared at the right moment with the right person. Not a complaint. Not a crisis disclosure. Something honest. 'I've been carrying this one alone and I shouldn't have been.' 'I didn't know how to bring this into the room, and I want to figure out how to do that differently.' When the leader names the weight, the cabinet is allowed to help carry it. That's not a wellness statement. That's a collective architecture shift. Two Objections, Handled "We don't have burnout — my team seems fine." Fine is the most expensive word in educational leadership. Fine is what high-performing professionals say when they've normalized depletion. Fine is the answer your cabinet gives before the third person in two years takes a medical leave. The Burnout Force doesn't announce itself. It accumulates. By the time it's visible, you're already 18 months past the intervention window. "This feels too soft for a cabinet development conversation." Collective capacity is a performance variable, not a wellness variable. A cabinet operating at 54% instead of 81% is a gap measurable in initiative outcomes, decision quality, and staff retention. If the gap in your team's collective performance costs you what the research suggests — what does waiting another 12 months actually cost the institution? ──────────────────────────────────────── THE MATURITY SHIFT Immature leaders think: "My people are resilient. They'll push through." Mature leaders think: "Resilience is not infinite. The system I build determines how much I draw down versus replenish." Immature leaders treat burnout as an individual recovery problem — someone needs rest, a mental health day, a sabbatical. Mature leaders treat it as a collective architecture problem — the system needs structural correction, not a revised wellness benefit. Immature leaders see the Burnout Force as something that happens to people who can't handle the pressure. Mature leaders see it as the predictable output of a system never designed to protect collective capacity — and take responsibility for redesigning it. The 987 leadership teams in our research who moved from 60% to 90%+ capacity didn't get there by becoming more resilient. They got there by removing the forces consuming their capacity faster than it could regenerate. Which of the three forces — meaning erosion, agency compression, isolation normalization — is most active in your cabinet right now? Name it in the comments. Because there's a superintendent or president reading this who needs to know they're not the only one carrying this. Tag a leader you've watched absorb too much alone. They deserve to know you noticed. ──────────────────────────────────────── THE BURNOUT FORCE CAMPUS TOUR IS LIVE I started the tour this week. The Burnout Force keynote workshop is not a wellness event. It is not a motivational talk about resilience. It is a 90-minute diagnostic intervention for full leadership cabinets — superintendents, presidents, and their senior teams — designed to do three things in a single session: FIRST: Assess which of the three forces is most active in your system using the HPG Team Intelligence diagnostic. Not a survey you file and forget — a real-time collective assessment your cabinet completes together. SECOND: Name the specific structural conditions producing each force. Your cabinet will leave knowing what to address and why — not with a wellness action plan, but with structural clarity. THIRD: Build a 30-day interruption protocol together in the room. Built by your cabinet. Specific to your system. Not a framework you translate alone at your desk on Sunday night. This is the session most cabinets say should have happened two years earlier. A few summer and fall dates remain. One requirement: full cabinet in the room. Partial collective architecture is not architecture. 📈 3× performance improvement 📈 29% higher engagement 📈 27% better organizational outcomes Zero burnout increase. Those aren't conference statistics. That's what happens when you stop developing people individually and start correcting the system collectively. If there were a way to name the forces consuming your cabinet's capacity — and interrupt them structurally in a single session — would that be worth 90 minutes this summer? Schedule a 30-minute consultation and see remaining tour dates: https://calendly.com/higherperformance/30minutecoffee?month=2026-06 ──────────────────────────────────────── FOUND VALUE IN THIS? Help other leaders find it: → Repost with your answer: which of the three forces is most active in your cabinet right now? The leaders who need this are in your network — and they need to know they're not alone in this. → Tag a leader you've watched carry too much alone — someone who keeps showing up with full effort inside a system that hasn't been designed to protect their capacity. → Comment with the moment you first noticed the Burnout Force at work in your institution. Your story is someone else's permission to name it. The more educational leaders who move from individual resilience to collective architecture, the better our institutions become. Follow DR. JOE HILL and Higher Performance Group for weekly Team Intelligence insights. ────────────────────────────────────────
By HPG Info June 9, 2026
Inside The June Roundtable Where District And Campus Leaders Finally Said The Quiet Part Out Loud. THE PAPERCLIP. SIXTY SECONDS. AND A ROOM FULL OF GENIUSES. Here's a question eleven educational leaders answered before 10:00 AM on June 3rd: How many uses can you list for a paperclip in sixty seconds? The chat filled fast. Restart your modem. Fishhook. Lockpick. Holding hair back out of your eyes. Key ring. The best one — from Kim LeClaire , Education Advisor and Strategist out of Denver — the one that stopped the room: the paper clip that held her rain cape together as she walked the Camino de Santiago. Then the data landed. In 1968, NASA commissioned Dr. George Land to build a test to find the most innovative thinkers on the planet. He gave it to 1,600 children aged four and five. Ninety-eight percent scored at genius level — the same standard NASA used for rocket scientists. He retested them at age ten: 30 percent. At fifteen: 12 percent. He then tested 280,000 adults. Two percent. Land's conclusion: non-creative behavior is learned. We are not born uncreative. We are taught — institution by institution, grade by grade — to believe the paperclip is only for paper. That conclusion is the premise of every Peer-to-Peer Leadership Roundtable Higher Performance Group convenes. And it was Kim (for the win) who named what the data actually means for every institution in that room: "How do we support the human capacity for creativity?" That is not a warm-up exercise. It is the essential question for every institution these eleven leaders walk into every day. And on June 3rd — leaders from Washington and Minnesota, Ohio and Virginia, Texas and Illinois, K–12 districts and college campuses — they spent sixty minutes attempting to answer it together. Not with frameworks. With the room thinking out loud. THE DIAGNOSIS: YOUR SILOS ARE STRUCTURAL, NOT PERSONAL — AND THAT CHANGES EVERYTHING Let's talk about this like adults who've survived multiple accreditation cycles, bond referendums, and at least one strategic planning retreat where the mission statement got wordsmithed for four hours while the actual problem waited patiently in the parking lot. Silos are not a character failure. They are not a communication problem. They are not evidence that your VPs don't respect each other — although, statistically, two of them might not. Dr. Rick W. Smith Sr., CFRL, CCDP President of Dallas College North Lake — a former hospital administrator for 23 years, then a decade in television news, now a decade in higher education — named it with the precision of someone who has led three entirely different systems: "Silos are often the unintended consequence of how organizations are organized, measured, and — too many times — rewarded. The challenge is ensuring those priorities remain connected to institutional goals." That reframe changes the entire fix. If silos are a character failure, you call a retreat. You invest in communication training. You hire a consultant who facilitates a trust exercise that everyone finds mildly uncomfortable and immediately forgets. If silos are structural — the predictable output of incentive architecture — you redesign who makes decisions, where resources flow, and how information moves between people who serve the same students but rarely occupy the same room. TQ = IQ × EQ × PQ. The PQ dimension — Perceptual Intelligence, the capacity to accurately read what's actually happening in your institution — depends on this. You cannot build organizational perceptual accuracy when the structural design actively prevents the right people from seeing the whole picture. And here's what our research across 987 leadership teams in 43 states tells us: the teams operating at 60% capacity aren't there because of talent deficits. They're there because the architecture was never designed for multiplication. (This is the exact problem THE TEAM INSTITUTE was built to address — not by making individuals better at working around broken structures, but by helping cabinets redesign the architecture itself. More on that in a moment.) In a BANI environment — Brittle, Anxious, Nonlinear, Incomprehensible — architecture optimized for Coasters isn't just inefficient. It becomes existentially dangerous. Dr. Nathan S. Schilling, CSBO , Superintendent of Lansing School District 158 brought the session's most vivid metaphor: his 1973 Mustang, purchased specifically after confirming it had undergone a full frame-off restoration — all body paneling removed, foundational work done first, then reassembled. "Some restorations slap new panels over a completely rusted frame. That looks great inside — it's completely rusted and falling apart." That is the institutional response most strategic plans represent: new panels, rusted frame. The leaders in this room are not interested in new panels. THE FRAMEWORK: BUILDERS, DREAMERS, COASTERS, AND CLIMBERS Not every leader in your institution responds to BANI the same way. Our research names four behavioral patterns that show up in every institution navigating disruption — and the distribution matters more than the diagnosis.
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