A 5 Step Guide—How to Create An Irresistible Campus Culture

May 10, 2022

Every campus has a culture.


If the culture is healthy, extraordinary things happen.


People love belonging there.


People grow.


Great leaders come and stay.


Your campus becomes attractive to the community and more fully accomplishes its mission.

Great campus culture is like walking into a kitchen with a fresh batch of chocolate chip cookies in the oven. It's irresistible, right? 


Sadly, for many campuses, the culture isn't healthy.


Culture is imperceptible. You can't see it, but it defines so much.


A bad culture will consistently undermine a solid mission, vision, and strategy.


As Peter Drucker famously quoted, "culture eats strategy for breakfast."


Think about it:


  • Culture is why you love spending money in some stores and won't step foot in others.
  • It's why you love flying your airline and would pay more to avoid the other one.
  • It's why some families have fun when they're together and why other families stopped doing holidays altogether.


So, the question becomes: how do you create an irresistible culture?


It can start with the easy and fun stuff, such as:


  • A book study
  • An offsite conference with your team
  • An on-site webinar or workshop


I typically start new clients with a bit of a booster like the above. It should be motivating and a pretty easy way to get your people geared up and in the right mindset.


But...if you are simply checking the culture box, make sure you get a lunch out of the deal.


And...if you are serious about shifting the practices and habits on campus, you will want to keep reading.


What's your definition of culture?


I know. It's kind of hard to drill into subjectivity.


Capturing your organization's culture is essential because it allows you to reproduce it and scale it as you grow. If your culture is healthy, it will become one of your greatest performance advantages.


If you want an easy way to align the new batches of people coming into your system each year, having an objectively defined set of social expectations, tools, and language is one of the most effective ways to accomplish that.


If your system's culture is subjective, acclimatizing new team members can take years, or it might never actually happen.


You can half-life the process (typically 5-7 years) and double the buy-in by having your culture objectively defined. Having a healthy, exportable culture is a key to every Higher Performance campus.


What follows is a 5-step guide on how to accelerate a healthy campus culture that echoes an irresistible brand throughout your community.



Step 1: Identify and eliminate the toxins

Campus culture does not come out of a box inherently healthy because people aren't naturally healthy.


As a leader, one of your primary jobs is to discover the health of your team's culture and get to work on anything underperforming.


Side note: If you are curious about finding the right tool for this exploration, you can hit me up HERE to learn more about our Leadership Team 360 Diagnostic.


This tool can help you probe for the toxins that make your culture unhealthy.


Conflict, selfishness, personal agendas, or even contaminants like a lack of passion for the mission can be lethal across your campus.


You can't eliminate what you don't identify. Step one is to identify the things you want gone from your culture.



Step 2: Model the change you want to see


Here's a sobering reality for all of us who lead: your campus will only be as healthy as you are.


Expecting a campus to be healthy when the leader isn't is like expecting a musician to play beautiful music on the guitar without strings. It's simply not possible.


Any conversation about campus health starts in the mirror for a leader who asks, "what is it really like to be on the other side of me?"


The healthier you are as a leader, the healthier your campus will be.


If you want your campus to model excellent communication, you must do it first.


If you want your campus to model great team connection, you must do it well.


If you want your campus to embrace work-life-effectiveness… you get the picture, right?


If you are the leader and you are not in love with your culture, it's yours to improve. Own it.


If you are THE leader, culture starts with you.



Step 3: Start with WHO embodies your values


So how do you find your values? There are many words in the English language. You must choose just a few of them to define the consistent behaviors that you expect from yourself and your team.


Furthermore, how are you engaging in silly platitudes like "Value Excellence." Don't get me wrong, this stuff looks good on your banners and webpages but does very little to influence day-to-day behavior.


We tunnel deeply into campus values in all of our executive strategic work with a twist. Rather than start with what the team values, I start with who embodies the best of the campus.


Let me explain.


I go to the whiteboard and ask, "Who are your invisible heroes? Who best embodies the core beliefs of all the people who work across your campus?


Immediately, names begin bubbling to the surface. I write them all down.


Then I ask a simple question: "Why? What is about them that makes them the embodiment of your mission, vision, and strategy?"


I'll come back to those answers in Step 4.


But before we move on, I also created a second list.


Next, we made a list of people who, honestly, don't embody the campus mission, vision, and values.

We actually write these names down as well.


And then I ask the same question: "Why? What is it about that person that makes them the opposite of what we want to see?"


I know that's potentially dangerous. I also know that the people on the first list are quite pleased to know there is a list #2.


And you should be playing favorites to those on list #1.


This activity is SO clarifying, but I would advise having a 3rd party facilitate.


Fact: Figuring out WHO you value helps you discover what you value.



Step 4: Isolate the unique principles


Discovering why some people embody your mission, vision, and values and why others don't is always a breakthrough for your Senior Leadership Team. It helps you get to the values you most value. And those you don't.


When I ask the executive team WHO embodies the right WHAT, I typically hear:


  • Because they serve so selflessly
  • Because it's not about them
  • Because they are so generous
  • Because they are always considerate of other people
  • Because they make s$%& happen
  • Because they are all about the joint mission, vision, and strategy


What is shared in this exchange becomes the first clue as to the cultural values.


Similarly, when I asked the team why the people who didn't embody the mission, vision, and values didn't make it on the first list, the team typically drops things like:


  • Because it's always about them
  • Because they criticize but don't contribute
  • Because they don't actually value those we serve
  • Because they want to be served rather than serve
  • Because they don't get s$%& done


Again, that always helps the team clarify what is most important to the work. 


Try it. On a sheet of paper, write the names of ten people who embody what your campus is all about and why. Do the same for people who AREN'T what your campus is all about and why.


Those engaging in this practice learn a ton about what is core to their system's foundational beliefs and principles.



Step 5: Create simple, scalable, and sustainable language


It's one thing to know what your values are as an organization. It's another to phrase them in a way that's both memorable and scalable.


Having 3-5 core values with short, unforgettable definitions makes the practice simple, scalable, and sustainable. 


Also, think of your values as both prescriptive and descriptive of your campus. In other words, you want your core values to be accurate enough that people say, "for sure, that's you," but aspirationally directed to keep you motivated to improve.


Having short, memorable phrases will help the values multiply throughout your entire system.


Capturing your organization's culture is essential because it allows you to scale and sustain it. If your culture is healthy, it will become your greatest performance advantage.


Who HASN'T lost momentum this year? Please raise your hand.


➜ Losing momentum is natural. 


🔑 Getting it back before it becomes normalized must be a top team priority. 


 ❓ Why?


 👉🏻 Because everyone deserves to live in a community served by healthy teams and highly reliable systems.


 🔖 To help achieve this goal, I've created a brand-new guide that I'm very excited to share with you!


 ➜ It's called: 5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.


 👏🏼 I'm making this exclusive guide FREE for you today!


 ✅ But you must act now…


 …the gravitational pull toward indifference is sweeping across our campuses and, when left unchallenged, will create an average performance (at best).


 👎 Indifference draws a crowd, and your community deserves better than average performance.


 💥 Leaders Create Culture.


 ➜ This practical guide will give you actionable items you can use to sharpen your advantage and reclaim your team's momentum again. 


Grab this just-released FREE guide.

Press on!


Joe

Founder, President

Higher Performance Group


P.S. Here are the two best ways I can help you right now:


1) Get your FREE guide: 
5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.  www.higherperformancegroup.com/reclaim


2) Schedule a Call: 
Let’s talk about the obstacles (and opportunities) that you & your team are currently facing. www.higherperformancegroup.com/schedule


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By HPG Info August 26, 2025
3-minute read | Educational Leadership | AI Transformation The reckoning is here. And it's magnificent. 😬 The registrar who spends her day manually processing enrollment data is nervous. 😬 The high school principal who hides behind email instead of classroom visits is sweating. 😬 The college professor who's been using the same lecture slides since 1987 can't sleep. 😬 The chair who measures success by committee memberships is updating his résumé. 😬 The superintendent who counts meetings instead of measuring student growth is reconsidering retirement. This exodus, while painful, is creating space for purpose-driven professionals to thrive. 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For the first time since Mann and Morrill, we can actually deliver on education's promise across the entire learning continuum: Truly Personalized Learning - Not the superficial kind, where K-12 students receive worksheets with their names printed on top, or where college students receive mass emails addressed "Dear Student." Real personalization where AI handles individual practice, feedback, and pacing for both the struggling third-grader and the advanced graduate student, while educators focus on the irreplaceable human elements: motivation, meaning-making, and growth mindset development. Authentic Assessment - When AI can generate any content instantly, memorization becomes meaningless, whether in elementary school or doctoral programs. We finally must assess what actually matters: critical thinking, creative problem-solving, collaborative communication, and adaptive learning. The skills that make humans irreplaceable at every educational level. Teaching as a True Profession - Research consistently shows that both K-12 teachers and university faculty stay when they feel engaged, supported, and professionally empowered (PowerSchool, 2025). AI eliminates the clerical drudgery that's been crushing educator morale across all levels. Suddenly, teaching becomes what it was always supposed to be: a professional endeavor focused on human development and intellectual growth. Leadership as a Service - When AI handles data analysis, report generation, and routine decision-making, leaders from elementary principals to university presidents can focus on their actual purpose: developing people, casting vision, and creating conditions where learning thrives. 📊 Your AI Readiness Assessment: Where Do You Stand? Take this diagnostic to understand your current position in the transformation: FOR K-12 TEACHERS Rate yourself (1-5) on these statements: I'm excited about AI handling routine tasks so I can focus on student relationships I see technology as amplifying my teaching rather than replacing it I regularly update my skills to stay relevant in changing educational landscapes Students seek me out for guidance that goes beyond content delivery I focus more on developing thinking skills than transferring information FOR HIGHER ED FACULTY Rate yourself (1-5) on these statements: I view AI as freeing me to focus on mentoring and original research I'm adapting my courses to emphasize critical thinking over information recall I actively engage with educational technology to enhance student learning Students see me as a guide for intellectual development, not just a lecturer I'm excited about spending less time on grading and more time on meaningful feedback FOR K-12 ADMINISTRATORS Rate yourself (1-5) on these statements: I spend more time developing people than processing paperwork I use data to inform decisions rather than just comply with reporting requirements Teachers actively seek my feedback and guidance for professional growth I regularly question whether our systems serve learning or just tradition I can articulate a compelling vision that inspires action beyond compliance FOR HIGHER ED ADMINISTRATORS Rate yourself (1-5) on these statements: I focus on institutional mission over administrative efficiency I support faculty innovation in teaching and research methods I see technology as enabling our educational purpose, not driving it Faculty and staff come to me for strategic guidance, not just operational direction I'm actively preparing our institution for the future of higher education Scoring 20-25 : You're positioned to thrive in the AI-enhanced educational landscape 15-19 : You're on the right track, but need to strengthen your adaptive capabilities 10-14 : Significant mindset and skill shifts required for future relevance Below 10 : Time for honest self-reflection about your purpose in education 🗓️ The Implementation Roadmap: Your Next 30 Days Week 1: Assessment and Awareness Days 1-3 : Complete the readiness assessment above with your entire team (department for higher education) Days 4-5 : Identify three routine tasks AI could handle more efficiently (grading, data analysis, scheduling) Days 6-7 : Research AI tools specific to your context (K-12: classroom management, assessment; Higher Ed: research assistance, course design) Week 2: Experimentation Days 8-10 : Try one AI tool for a routine task (ChatGPT for meeting summaries, AI tutoring platforms for student practice, automated grading for objective assessments). Days 11-14 : Document time saved and quality improvements from AI assistance Week 3: Strategic Integration Days 15-17 : Meet with your team/department to discuss AI integration possibilities and concerns. Days 18-21 : Develop protocols for AI use that enhance rather than replace human judgment and maintain academic integrity Week 4: Vision Alignment Days 22-24 : Revisit your core educational purpose and how AI supports it (K-12: student growth; Higher Ed: knowledge creation and transfer). Days 25-28 : Create a 90-day plan for deeper AI integration across your institutio.n Days 29-30 : Share your learnings with other leaders and commit to continued growth The Great Sort Is Already Happening On average, 23% of K-12 teachers left their school in 2023-24, while higher education sees 30% of new faculty leaving within five years (Education Resource Strategies, 2025). Sixteen percent of K-12 teachers report an intention to leave by the end of the 2025-26 school year, and university departments are struggling to fill open positions (WeAreTeachers, 2025). But here's the hidden truth: The right people are staying and thriving. K-12 teachers who love learning are energized by AI tutoring that frees them to focus on inspiration and connection. University faculty who love research are thrilled by AI literature reviews that accelerate discovery and free them for original thinking. School principals who love leading are excited by AI analytics that eliminate data drudgery and enable authentic instructional leadership. College deans who value transformation are energized by AI insights that enable more effective resource allocation and informed strategic decision-making. Superintendents and university presidents who love institutional growth are discovering how AI removes barriers to their visionary work. The people leaving? They were never aligned with education's true purpose anyway. Why This Is the Best Thing Since 1837 Public education has been carrying misaligned weight for decades. People who prioritized job security over student growth. Who counted down to retirement instead of up to impact. Who saw students as problems instead of possibilities. AI is the perfect sorting mechanism. It eliminates the tasks that shouldn't define us (mindless compliance work) while amplifying the roles that matter most (human connection, creative problem-solving, wisdom development). For those misaligned with purpose: This feels threatening because their value proposition just vanished. For those aligned with purpose: This feels liberating because they can finally do what they came here to do. The Fear and the Joy If you're reading this with dread, ask yourself: Why? If you're worried about AI replacing what you do, perhaps what you do was never the real work of education. If you're excited about AI enhancing what you do, you're exactly where education needs you. Those misaligned with purpose fear AI because it exposes their irrelevance. Those aligned with purpose celebrate AI because it amplifies their impact. Public education is about to become what it was always meant to be: a place where humans help humans become more fully human. The machines will handle the machine work. We'll handle the miracle work. What Happens Next The transformation is already underway. Eighty percent of districts have active generative AI initiatives (CoSN, 2025). The question isn't whether this is happening—it's whether you'll be part of the solution or part of the exodus. For K-12 leaders: Stop managing information. Start developing people. Focus on creating conditions that enable both students and teachers to thrive. For higher education leaders: Stop administering programs. Start catalyzing discovery. Create environments that foster learning and research. For all educators: Stop delivering content. Start inspiring transformation. Whether teaching phonics or quantum physics, focus on developing human potential. For everyone: Stop doing what machines can do better. Start doing what only humans can do—connect, inspire, and transform lives. The great sort is here. And for those of us who love public education—really love it, for the right reasons—this isn't just change. It's redemption. What do you think? Are you part of the transformation or part of the exodus? 💬 Share your thoughts: How is AI already changing your leadership approach? 📤 If this resonated, hit share - your network of education leaders needs to see this. 🔔 Follow us for more insights on leading through transformation in K-12 and higher education. 🎯 READY TO LEAD THE TRANSFORMATION? Stop hoping AI will solve your problems automatically. Start building the collective intelligence that turns technological disruption into educational breakthrough. The first step is understanding where your team stands. In just 5 minutes per leader, you can discover: Which roles AI will enhance versus eliminate in your context How to identify and develop your "AI-amplified" professionals Where to invest resources for maximum student impact Discover Your Team Intelligence → Take the 5-Minute Educational Leadership Team Assessment
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