5 Silly Simple Mistakes Leaders Make When Setting Team Goals

July 18, 2023

If you’re like most, you have moments where you get frustrated when team performance misses the mark.


It’s never been more critical for your team to stretch and win. In this season, it’s also never been more challenging.


Many teams feel disoriented, which makes missing targets or objectives even more likely. How do you even know what to shoot for in a swirling environment as confusing as ours?


All of these are great questions, and fortunately, there are answers.


After leading teams for three decades, here are five mistakes I’ve made and want you to avoid when setting goals with your team.

field goal post

The solution for many of these issues is a framework I call “Results-Based Leadership,” which I outline in-depth inside the Lead Team Institute {LTI}


5 Silly Simple Mistakes Leaders Make When Setting Team Goals 


1. No clearly owned mission, vision, and set of values.


Your mission, vision, and values decide how and in what direction your team runs (with or without you). Most organizations know enough to throw a mission statement and set of values on the wall, but it usually doesn’t make it into the hearts of the team. 


What’s on the wall often isn’t owned down the hall.


It’s the same with cultural values. Many leaders love envisioning the culture they want, but often there’s a big gap between the culture they want and the culture they have. In addition (and from testing this out), most staff members couldn’t name more than one cultural value their organization has embraced.


So, how can you tell if your team owns your mission, vision, and cultural values?


Here’s a little test: During your next Lead Team meeting, ask your team if they can sketch out your campus values, mission, and vision without looking them up.


If they can’t, you know there’s work to do in the front office before your DNA can scale throughout the rest of the system. When mission, vision, and values aren’t owned by your Lead Team, your other teams will move in a thousand different directions and might not progress much of anything.


If you would like to experience the simple 3-step process I use to create better cultural value statements, you will want to consider the
Executive Team Quarterly {EQ}


Defining your values is the first step to having your team own them.



FREE RESOURCE: Transform Your 1:1s


Sign up for my FREE Leadership Download for better practice leading team 1:1 meetings.  


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2. No clear strategy.


Mission, vision, and values should have a long shelf life.


Strategy, not so much. And that’s critical because your strategy is how you plan to accomplish your mission.


Here’s an example that’s probably fresh on everybody’s mind: For almost every campus system, COVID threw a wrench (or nuclear bomb) into strategy. And a return to your old strategy likely didn’t work.


As much as you didn’t have certainty during that season, it was vital to have clarity.


Part of my strategy before the pandemic was speaking and training exclusively on campuses. When COVID shut down travel, my team and I pivoted (overnight) to become a 100% digital Executive Team Coaching practice. 

  • Faith communities moved online. 
  • Schools and campuses delivered virtual instruction.
  • Restaurants moved to takeout and outside patios.


The mission of serving your people stays the same but the strategy changes.


In fact, in times of rapid change, quick pivots in strategy preserve the mission.


If you haven’t clarified your strategy recently (even if it’s a strategy for the next 30 days), block a 2-hour session with your Lead Team and do it. Soon!


No team can own and commit to what it doesn’t understand.

 

3. No clear goal.


Once you decide 
how to accomplish your mission, you must determine how much. 


Many leaders naturally answer that question by telling their teams that they want ‘more’—more enrollment, grants, community partnerships, retention, and graduates.


Having
 more as a goal demotivates your team because you’ll never hit it.


You can’t hit more.


Eventually, your team feels like the kid who brings home a straight-B report card, only to have the parent say, “Why not A’s?” And returning the next semester with As and hears, “Do they give A+’s?”


Who doesn’t want to say, “I quit” in that environment?


So, define it. What does
more look like?


One person? 100 people? 2% growth? 20 growth%? 200 growth%?


Then when you hit it, celebrate it.


4. No focus on lead measures.


Leaders are easily lured into focusing on measures they cannot control. These are the system’s lag measures (i.e., graduation rates, enrollment numbers, and expenses).

  • Get the numbers.
  • Say they’re not quite good enough.
  • Tell their team(s) to do better.


While these measures are great for telling you how your organization has done or is doing, the challenge is that you can’t change them. Your lag measures represent your historical data that cannot be changed.


A better option is to look at 
lead measures. Lead measures are elements within your control that ultimately impact the performance of your lag measures. 


Lead measures might include focusing on response times to inquiries from prospective students, the number of formally guided campus visits each week, or program partnerships secured each semester. 


Your team will never crush its goals if it focuses on what it can’t change. Instead, Higher Performance Teams a savvy to understand the dynamics between their preferred lag measures and the most impactful lead measures that influence their growth. 

 

5. No one is accountable.


Of all of the strategies on this post, this is the one that’s the hardest for most leaders but also gives the most significant return. I know because I’ve been on both sides of the challenge—not wanting to hold people accountable (and doing it poorly) and then learning how to do it well.


When a team member misses an expected goal, leaders tend to utter two phrases that create a complete lack of accountability.

  1. “That’s okay.”
  2. __________ (nothing at all).


Mature leaders know it’s NOT ok that a team member missed the goal or deadline. Stop acting like it
is ok. 


Not saying anything when someone missed an expected goal is a pretty good tell that the leader:

  • Didn’t know.
  • Didn’t care.
  • Were too afraid.


Both responses are toxic to team health.


Ironically, holding your people accountable (I prefer the term ownership) in a healthy way motivates them rather than demotivates them. Guess what else?


Your best leaders love being a part of teams where every member owns their work. 

  • On-time.
  • On budget.
  • As expected.


Leaders who fail to hold team members accountable will end up with B and C-Team players because your A-Team players are leaving out the back door.


Transform Your Future | Lead With Clarity | Grow Your Performance


You aren't alone if you've struggled to find clarity in leading your team forward.


Teams function at less than 60% of their performance potential and community trust is at an all-time low. 


Simply put, leading people and systems has never been more complex.


The Lead Team Institute {LTI} will equip you to break through your growth barriers.


Whether it's leading results-based teams, communicating with success, improving your engagement, increasing influence, refreshing your vision, building trusting communities, or many other challenges we face as campus leaders, you'll know exactly what steps to take to generate momentum for your community.


If you want to build an irresistible campus brand, you will want to join the waiting list to enroll in the next Lead Team Institute {LTI} Campus Cohort. 


Accelerate Your Team’s:


  • Communication
  • Connection
  • Alignment
  • Capacity
  • Execution
  • Culture


Reserve Your Spot for Fall 2023. Join the Lead Team Institute Waitlist Today!

More Blog Articles

By HPG Info October 28, 2025
How (Well-Intended) Collaboration Becomes An Endless Rehearsal Your CFO just scheduled another "alignment call" before Tuesday's cabinet meeting. Your Chief Academic Officer wants to "preview concerns" over coffee. Your VP of Enrollment has "quick questions" that definitely aren't quick. This isn't collaboration. This is diplomatic relations between separate nations who happen to share a building. Here's what's killing American education—and it's not enrollment cliffs, funding cuts, or your board's 90-minute AI debate (it's both a threat AND opportunity, you're welcome, moving on). It's this: THE MEETING TAX CALCULATOR 4.7 hours per week in pre-meetings × 8 cabinet members × 42 working weeks × $140K average salary = $1,127,520 per year That's not a line item in your budget. That's a yacht. A medium-sized yacht you're sinking annually into talking ABOUT talking. And here's the devastating part: After all those meetings? You still don't have alignment. You have consensus cosplay. Everyone nodding while mentally drafting the email they'll send AFTER this meeting, explaining why this meeting's decisions won't work for their division/building/department/reality. Your turn: Calculate your Meeting Tax below. Weekly pre-meeting hours × team size × 42 weeks × average salary = ? Drop your number in the comments. Let's see who's got the most expensive collaboration theater. (Spoiler: 67% of educational leadership teams spend more time preparing FOR decisions than making them. That's not collaboration. That's endless preparation with no execution. And while you're stuck in meeting purgatory, enrollment is shifting, your board is asking questions you answered three meetings ago, and your teachers are wondering if leadership actually... leads.) THE DIAGNOSIS: Why Smart Teams Build Stupid Processes Let's talk about this like adults who've survived multiple strategic planning cycles, at least one superintendent/chancellor search that somehow took longer than an actual presidential election, and that January board meeting where someone definitely said something that made everyone else wonder if they'd accidentally joined a different organization. Here's what your last two weeks actually looked like: Monday, 6:30 AM: Cabinet member A messages you about "aligning before Tuesday's meeting." Translation: Lobbying for their position before anyone else can. You spend 45 minutes on a call that could have been handled in the actual meeting if your team trusted each other enough to think out loud together. If you're K-12, this happened before school started, which means you arrived at 6:30 AM for a 7 AM "quick chat" that made you late to bus duty. If you're higher ed, this happened over coffee that got cold while you listened to why the enrollment strategy conflicts with academic affairs priorities for the ninth time this semester. Tuesday Morning: Three separate people Slack you "quick questions" before the 10 AM cabinet meeting. None of these questions are quick. All of them are positioning. Your CFO wants to "preview budget concerns." Your chief academic officer wants to "discuss the implications." Your principal/dean wants to "clarify expectations." You're now late to your own meeting because you've essentially held three mini-meetings in your office doorway while your actual calendar said you had 30 minutes to prep. Tuesday 10 AM: The actual cabinet meeting. Where everyone performs the kabuki theater of collaborative decision-making while carefully avoiding any actual disagreement because—and here's the kicker—you haven't built the emotional infrastructure for productive conflict. So instead of 90 minutes of real thinking, you get 2.5 hours of strategic ambiguity that technically sounds like agreement but practically means nothing. Decisions get made with enough wiggle room that everyone can interpret them differently later. Tuesday Afternoon Through Thursday: The post-meeting meetings. Your CFO "wants to clarify something." Your Provost/Chief Academic Officer "has concerns they didn't want to raise in front of everyone." Your VP of Enrollment/Director of Student Services "interprets the decision differently" than your VP of Student Affairs/Principal. In K-12, you're now translating cabinet decisions to building leaders who weren't in the meeting but will definitely have opinions about implementation. In higher ed, you're explaining to deans why what seemed clear in cabinet somehow needs three follow-up conversations before it reaches department chairs. Friday: You're exhausted. They're exhausted. Nothing is actually decided. But everyone's calendar is full, so at least it LOOKS like leadership is happening. And somewhere, a teacher is wondering why the new initiative lacks clarity, a faculty member is asking when leadership will actually lead, and a parent/student is experiencing the downstream consequences of decisions that took four meetings to not-quite-make. I know the loneliness of being the only person who sees this pattern. Of feeling like you're herding cats, except the cats all have advanced degrees, strong opinions about governance structures, and believe their version of reality is the correct one (because in their building/division/department, it actually is). Of wondering if you're the problem because surely—SURELY—leadership teams at other districts/institutions don't operate like a group project where everyone's doing their part but nobody's read anyone else's sections. But everyone's calendar is full, so at least it LOOKS like leadership is happening. You're not crazy. Your team isn't incompetent. You've just been optimizing the wrong variable while the world outside your conference room keeps moving. Comment "FRIDAY" if this was literally your week. Here's What's Really Happening Your team has high individual intelligence but catastrophically low collective intelligence. They're brilliant people who've never learned to think together under pressure. So they compensate with preparation. Lots and lots of preparation. Pre-meetings to feel safe. Post-meetings to repair damage. Side conversations to build coalitions. It's not malicious. It's mathematical. IQ × EQ × PQ = TQ | TEAM INTELLIGENCE Your team has high IQ (obviously—you don't accidentally become a VP, Assistant Superintendent, Provost, or Principal). But your collective EQ is basically a group chat where everyone's typing and nobody's reading. And your PQ—the Perspective Intelligence (social awareness) about who should be thinking about what and how roles intersect—is a Venn diagram that's actually just eight separate circles pretending to overlap. High individual scores. Zero multiplication happening. You're adding when you should be multiplying. Math doesn't care about your org chart or your governance handbook. When any variable equals zero, the entire equation equals zero. That's not a metaphor. That's math. THE FRAMEWORK: The Three-Meeting Cascade Call this the Meeting Multiplication Dysfunction. Or don't. It'll still explain why your "agile leadership team" needs three attempts to make one decision while everyone else is asking why leadership can't just decide things. 1. THE PRE-MEETING MEETING: When Trust Goes to Die Monday, 6:30 AM. You're meeting your Assistant Superintendent for "quick alignment" before school starts. This happens in your car in the parking lot because your office isn't unlocked yet. You're late for bus duty. The "quick" chat takes 47 minutes. Tuesday, 8:15 AM. Your principal "just needs 5 minutes" before the 10 AM cabinet meeting. Those 5 minutes happen in your doorway while you're trying to review the agenda. It takes 23 minutes. You're now late to your own meeting. Tuesday, 9:45 AM. Three Slack messages. Two "quick questions." One "can we preview something real fast." This is the one that happens before the real meeting because someone "wants to get aligned first." Sounds reasonable. Feels professional. It's actually a symptom of terminal team dysfunction. Here's what pre-meetings actually signal: "I don't trust that my perspective will be heard/valued/understood in the group setting, so I need to lobby individually first." If this were a romantic relationship, we'd call it triangulation and recommend therapy. In leadership teams, we call it "stakeholder management" and put it on our calendars as if it were a virtue. THE PRE-MEETING TRANSLATION GUIDE: "Can we align before Tuesday?" = I'm lobbying before anyone else can. "Quick question before the meeting." = I'm positioning my stance early. "Want to preview this?" = I need your backing before the group. "Can we sync?" = I don't trust the team process (This is why your 10 AM cabinet meeting has six shadow meetings happening between 8-9:45 AM. Everyone's preparing for collaboration like it's game day, except nobody's having fun, and the actual game somehow still disappoints. In K-12, these happen before the buses even arrive. In higher ed, they occur over coffee in offices while students walk past, wondering what administrators actually do all day.) The pre-meeting exists because your team lacks shared language for productive disagreement. So instead of effectively disagreeing in the meeting, they pre-negotiate positions outside it. It's like UN diplomacy except you all work in the same building and could just... talk to each other. But you won't. Because someone might push back. In the actual meeting. Where productive conflict belongs. Comment "TRIANGULATION" if you've scheduled a pre-meeting this week. 2. THE ACTUAL MEETING: Performance Art Masquerading as Decision-Making Tuesday, 10:00 AM. The meeting itself becomes theater. Everyone's performing "collaborative leader" while mentally composing the follow-up email that will walk back whatever gets decided. You can spot this pattern when: Someone says, "I think we're all saying the same thing." Reality: You are clearly NOT all saying the same thing Someone volunteers to: "Take this offline." Translation: "I'll fix this later through a different process because this process is broken." The VP/Principal/Dean, who was VERY CLEAR in your pre-meeting, becomes suddenly philosophical and abstract in the group setting. Decisions get made but somehow lack the specificity needed for implementation, which is how you end up with "strategic priorities" that mean different things to different people and somehow create more work for teachers/faculty who definitely didn't ask for another initiative. In K-12: Building principals leave with three different interpretations of the same directive, and by the time it reaches teachers, it's basically telephone. In higher ed: Deans leave with enough ambiguity to interpret the decision in whatever way least disrupts their college, and by the time it reaches faculty, nobody's sure what was actually decided. This isn't collaboration. This is collaborative fan fiction. Everyone's writing their own ending and hoping it somehow aligns. Meanwhile, your board is asking why implementation is slow, your community is wondering why nothing changes, and your front-line educators are experiencing leadership as a series of contradictory messages that all claim to be "strategic." The actual meeting fails because you've optimized for harmony over clarity. Your team has high individual EQ but low collective EQ. They can each read a room. They've never learned to build a room together where truth-telling doesn't feel dangerous. Repost this if your last cabinet meeting made decisions that still need "clarification." 3. THE POST-MEETING MEETING: Where Decisions Go to Be Reinterpreted This is my personal favorite because it's so predictable you could set your calendar by it. Within 47 minutes of your cabinet meeting ending, someone will ping you to "clarify something." That something is never a clarification. It's a renegotiation. They're reopening what seemed closed because it was never actually closed—it was just ambiguous enough that everyone could leave the meeting believing their interpretation won. THE POST-MEETING PATTERN: Tuesday, 12:30 PM: CFO wants to "clarify budget implications." Tuesday, 2:15 PM: CAO has "concerns they didn't want to raise in front of everyone." Wednesday, 9:00 AM: VP "interprets the decision differently." Thursday, 3:30 PM: You're explaining to the next layer of leadership what was "decided." The post-meeting meeting exists because your team lacks Perspective Intelligence. Nobody's clear on who has decision rights about what. So everything feels like it needs consensus, which means nothing ever gets truly decided, which means the decision-making process becomes an infinite loop of meetings about meetings about meetings. If your PQ were functioning, people would know: "This is my decision domain. This is your decision domain. Here's where they intersect and how we coordinate." Instead, everyone's domain is "strategic leadership," which practically means everyone has opinions about everything and decision rights about nothing. In K-12, this creates a phenomenon in which superintendents make district-level decisions that principals then "adapt" for their buildings, resulting in teachers experiencing inconsistent leadership. In higher ed: This creates the phenomenon where presidents make institutional decisions that provosts then "contextualize" for academic affairs, which deans then "interpret" for their colleges, which department chairs then... you get the idea. By the time it reaches the classroom, nobody's sure what the original decision was. Tag your cabinet member who's best at "clarifying" decisions after meetings (do it cowardly—don't name what they're actually doing). THE CASE STUDY: Marcus and the 14-Hour Miracle Let me tell you about a leader I'll call Marcus (not his real name, but Marcus, your former CFO absolutely knows this story is about you two and is probably smirking right now). Marcus led a mid-sized institution—a regional public university that could just as easily have been a suburban school district of 8,000 students dealing with declining enrollment, rising costs, and a board asking increasingly uncomfortable questions about efficiency. His cabinet: 7 people with an average of 19 years in education. Combined credentials that could stock a small academic conference. Combined ability to make a decision without three meetings? Roughly equivalent to a committee asked to choose pizza toppings while honoring everyone's dietary restrictions and also addressing systemic inequity in pizza distribution. Before we worked together, Marcus's calendar was a crime scene. I'm talking 23 hours per week in cabinet-related meetings. Not including the "quick syncs" that somehow always took 40 minutes. Not including the "can we talk about Tuesday" messages that turned into strategy sessions in the parking lot. Not including the time spent translating cabinet decisions to the next layer of leadership who would then need their own meetings to process what leadership decided. His team wasn't lazy. They were meeting themselves to death. They'd have the Monday cabinet meeting. Then, on Tuesday morning, his CFO would "want to clarify the budget implications." Tuesday afternoon, his Chief Academic Officer would "need to discuss how this affects instructional priorities / academic programs." Wednesday, his VP of Advancement would "have concerns about community perception" (in K-12, substitute "Director of Communications" worried about parent reaction). By Thursday, Marcus was re-meeting about Monday's meeting while preparing for the following Monday's meeting. By Friday, he was exhausted and wondering why leadership felt more like crisis management than strategic direction. His team had an average TEAM INTELLIGENCE score of 4.2 out of 10. For context, that's the score where teams are technically functioning but primarily through heroic individual effort and way too many meetings. High IQ (9.1 average). Catastrophically low EQ (3.8 collective). And a PQ configuration that made about as much sense as their parking situation (which, coincidentally, also frustrated everyone daily). Then Marcus did something radical: He killed the pre-meetings. Not by policy. You can't policy your way out of a trust problem. He did it by creating conditions in which pre-meetings became unnecessary. His team took the TEAM INTELLIGENCE assessment (results were humbling—to quote his CFO: "Well, this explains why I schedule all those 'alignment conversations'"). His team wasn't lazy. They were meeting themselves to death. They built a shared language for disagreement (turns out you can just... disagree in meetings if you've practiced how to do it productively first). They clarified decision rights so people stopped feeling like everything needed consensus (spoiler: most things don't need consensus, they need a clear decision-maker and good communication after). Six months later: Same people. Same challenges. Same budget constraints and enrollment pressures. 61% fewer meetings. They still had cabinet meetings. But those meetings became actual decision-making sessions instead of performance art. They still had hard conversations. But those conversations happened IN the meeting, not in the shadow government of pre- and post-meetings surrounding it. Decisions got made with clarity. Implementation happened faster. Teachers/faculty experienced leadership as more coherent. The board stopped asking, "Why does everything take so long?" His calendar went from 23 hours of cabinet meetings per week to 9. That's 14 hours back per week. That's 588 hours per year. That's 3.5 months of 40-hour workweeks. Marcus got back by teaching his team to think together instead of preparing to perform. The difference? They stopped optimizing for comfort and started optimizing for clarity. Revolutionary? No. Obvious? Yes. Common? Based on the data from 987 leadership teams across K-12 and higher ed—absolutely not. Now, if you're thinking, "this makes perfect sense, but how do I actually facilitate this conversation with my team next Tuesday without it turning into another meeting about meetings?"—I get it. That's the gap between insight and implementation. This is what The GROUP is for. Each week, I turn the newsletter topic into a Leader CORE Lesson and Guide: facilitation notes, discussion prompts, the Meeting Audit tool, team exercises for building disagreement infrastructure, diagnostic questions—everything you need to lead your team through this content without spending Sunday night building materials from scratch. It's free (because I'm not going to charge you to solve a problem that's already costing you half a million dollars annually), built for busy leaders who need practical resources —not more theory —and designed for Monday morning meetings when you're already exhausted from last week's meeting cascade. Grab this week's guide: But if you join The GROUP or not, here's what you'll be able to implement immediately... THE APPLICATION: What To Do Monday Morning (Assuming you survived last week's meeting marathon and aren't currently hiding in your car eating lunch alone to avoid more "quick syncs") Step 1: The Meeting Audit (20 minutes) At your next cabinet meeting, put this on the agenda: "Before we dive into today's topics, let's do a 10-minute mapping exercise. Everyone, take out your calendar. Count the hours you spent last week in: pre-meetings for cabinet decisions, the actual cabinet meeting, and post-meetings clarifying cabinet decisions. Include the 'quick chats' and 'alignment conversations.' Be honest—nobody's grading this except your own calendar." Then go around the room. Say your numbers out loud. Add them up. If the total is under 30 hours for your whole team, you're doing better than 73% of leadership teams (congrats, you can skip the rest of this newsletter and go actually lead something). If it's 40-60 hours, you're average (which in this context means "acceptably dysfunctional"). If it's over 60 hours, you have a yacht-sized problem (see opening paragraph). Now multiply that weekly total by 42 working weeks. Then multiply by your team's average fully-loaded compensation rate (salary + benefits, divided by 2,080 working hours per year). That number you just calculated? That's not your collaboration investment. That's your collaboration tax. And unlike your actual taxes, this one is optional. (If someone says, "But we NEED all these meetings to stay aligned," you've just identified who benefits most from the current system. Usually, it's the person with the lowest collective EQ who's compensating with individual relationship management. We love them. They're exhausting. We'll address this in Step 3.) Step 2: The Trust Diagnostic (15 minutes, uncomfortable but worth it) Still in that same meeting, ask this question: "On a scale of 1-10, how comfortable are you disagreeing with someone in this room during our meetings—not in a pre-meeting, not in a post-meeting, but in the actual meeting when the whole team is present?" Write down your own answer first. Then go around the room. If everyone says 8+, somebody's lying (probably the person who scheduled three pre-meetings last week). If answers differ by more than 4 points, you don't share a common understanding of your team's emotional infrastructure. If anyone says below 5, you've just identified why the pre-meetings exist. If your K-12 principals or higher ed deans are giving answers different from those of your central office/administrative team, you've identified a systemic problem—trust doesn't cascade; it has to be built at every level. Here's the thing about trust in teams: It's not built through retreats or trust falls or that time you did an escape room and technically escaped, but Susan will NEVER forgive Brad for not listening to the red herrings. Trust is built through successfully navigating disagreement together. Your team doesn't trust each other because they've never practiced disagreeing productively. So they've created an elaborate system of side conversations to avoid disagreement entirely. You can't policy your way out of this. You have to practice your way through it. Step 3: The Decision Rights Map (30 minutes in next meeting) This is where you fix the PQ dysfunction that's causing half your post-meetings. Create a simple chart with three columns: MY DECISION (I decide, I inform you) OUR DECISION (We decide together, consensus required) YOUR DECISION (You decide, you inform me) Then list your top 10 most common decision types. In K-12: budget reallocation, curriculum adoption, staffing changes, facility use, discipline policies, community communication, and program modifications. In higher ed: budget reallocation, academic program changes, enrollment strategy shifts, policy updates, resource distribution, faculty matters, student services changes. Go through each one. Assign it to a column. Watch the discomfort happen when people realize they've been treating "Your Decision" items like "Our Decision" items, which is why everything takes three meetings and someone's always unhappy. If more than 40% of items land in "Our Decision," you have a consensus addiction problem. Leadership teams that require consensus for everything make zero decisions quickly. They make elaborate compromises slowly. There's a difference. And while you're compromising, your teachers are waiting for clarity, your faculty are wondering if anyone's actually in charge, and your students are experiencing the consequences of slow leadership. The goal: Clarity about who decides what. Not consensus about everything. Not dictatorships about anything. Clarity. So people stop reopening decisions that weren't theirs to make and stop avoiding decisions that are. OBJECTION HANDLING "But we don't have time for this meta-conversation about meetings." You just spent 47 hours last week in meetings ABOUT meetings. You don't have time NOT to have this conversation. Also, this isn't meta. This is the actual work. The strategic planning you keep meeting about? That's the distraction. The real work is building a team that can think together efficiently enough to actually execute the strategy you keep strategizing about. You're not too busy to fix this. You're too busy BECAUSE of this. And while you're busy meeting, enrollment decisions are being made by families who won't wait for your cabinet to align, competitive institutions are moving faster, and your best teachers/faculty are wondering if leadership will ever actually lead. "My team needs those pre-meetings to feel prepared." Your team needs those pre-meetings because they don't feel safe being unprepared in front of each other. That's not a preparation problem. That's a psychological safety problem disguised as professional courtesy. Teams with high collective EQ think out loud together. They bring half-formed ideas to meetings and refine them collectively. They disagree productively and leave aligned. Teams with low collective EQ think separately, prepare extensively, perform agreement publicly, then repair privately. Your team is currently doing the second thing. It's costing you 588 hours per year per leader. The bar for "better" is underground. And the opportunity cost? While you're meeting about meetings, other districts/institutions are outpacing you. Not because they're smarter. Because they're faster. THE MATURITY SHIFT Immature leaders think: "We need more meetings to stay aligned." Mature leaders think: "We need better TEAM INTELLIGENCE, so we need fewer meetings." Immature leaders optimize calendar coverage—if it's not on the calendar, it's not important. Mature leaders optimize decision velocity—how fast can we move from question to clarity to action while everyone else is still scheduling pre-meetings? Immature leaders treat pre-meetings as strategic stakeholder management. Mature leaders treat pre-meetings as symptoms of broken team infrastructure that need diagnosis, not optimization. Immature leaders believe slow decision-making demonstrates thoughtfulness. Mature leaders know slow decision-making demonstrates dysfunction (and demonstrates it to everyone who's waiting for leadership to lead—teachers, faculty, students, families, boards, communities). The difference is the difference between managing around your team's limitations and eliminating those limitations. One makes you busy. One makes you effective. One gives you a calendar that looks impressive in screenshots. One gives you time, actually, to lead while the world keeps changing around you. The meeting about the meeting isn't a best practice. It's a red flag wrapped in Outlook invites. And unlike your actual challenges (enrollment shifts, budget pressures, political polarization making every decision feel like navigating landmines, AI disrupting everything, including how you're supposed to lead), this one is 100% fixable. Today. By you. With your team. Your Turn How many hours did YOU spend last week in pre-meetings, actual meetings, and post-meetings for cabinet decisions? Bonus points if you can calculate what that costs in actual dollars using your fully-loaded compensation rate. Double bonus points if you can calculate what that time could have been spent on instead—instructional leadership, strategic thinking, community building, literally anything that serves students instead of serving meeting culture. Drop a comment. Tag the cabinet member who schedules the most pre-meetings (do it cowardly—tag them without naming what they do). Or screenshot this and text it to your entire cabinet with the subject line "Wednesday's agenda just changed." Found value in this? Help other educational leaders discover it: → Repost this with your calculated meeting tax number → Tag a leader who lives in pre-meeting purgatory → Comment with your most absurd "quick sync" story—your story helps others feel less alone The more leaders shift from meeting about meetings to actually making decisions, the better our educational systems become. And given everything happening in education right now—political pressure, financial constraints, enrollment uncertainty, technology disruption—we need leaders who can actually lead, not leaders stuck in meeting purgatory while the world changes around them. Follow @Dr. Joe Hill and @Higher Performance Group for weekly # TEAM INTELLIGENCE insights. Next Issue: "Your Strategic Plan Has Group Project Energy (And Everyone's Doing Their Part Wrong)" We'll explore why your five-year vision feels like that college group project where everyone submitted their section without reading anyone else's, the bibliography has three different citation formats, and somehow you still got a B- because the professor gave up grading it halfway through. Spoiler: You're not having a strategic alignment problem. You're having a "nobody read the Google Doc instructions" problem, and someone keeps editing it without track changes while another person is still working in the old version they downloaded to their desktop three weeks ago. P.S. If you're thinking "I don't have time to turn this newsletter into a facilitation plan for Tuesday's cabinet meeting"—I already did it for you. The GROUP is a free community where every newsletter becomes a ready-to-deploy Leader CORE Lesson and Guide. This week's implementation guide includes: · The Meeting Audit tool · The Trust Diagnostic script · The Decision Rights Map template · Facilitation notes for navigating the discomfort · Discussion prompts for the inevitable "but we're different" objections · Plus adaptations for both K-12 and higher ed contexts Because a superintendent's cabinet operates differently from a university president's cabinet, and the guide honors both. Join The GROUP here - it's free! 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By HPG Info October 21, 2025
When the words sound right, but something still feels off I watched Jimmy Kimmel's apology three times before I realized he never actually apologized. 73% of public apologies fail to restore trust—not because people are unforgiving, but because the apologies were never real. Here's how to spot the difference (and why it matters for every leader reading this). What separates real remorse from performative damage control? Here's my confession: When Jimmy Kimmel issued his apology following controversial comments about Charlie Kirk's assassination, I watched it the morning it dropped and thought, "Okay, this guy gets it." I'm a raging moderate with no dog in this fight—I think Kimmel's a talented comedian, late-night TV is harmless background noise, and political tribalism is exhausting everyone equally. So I gave him a mental fist bump and moved on. Then I watched it again. And again. And something started feeling off. By the third viewing, I realized I'd been played. Not by malice. By masterclass-level reputation management dressed up as genuine remorse. And that's when this turned from "good for him" into a case study every leader needs to understand. The uncomfortable truth: Most of us have done some version of this performative apology. I know I have. Because, whether you're apologizing to your team, your partner, or a national audience, the gap between "sorry" and actually sorry is where trust goes to die. Let's dissect what happened—not as political commentary, but as adults who've had to apologize without a communications team smoothing out the uncomfortable parts. THE DIAGNOSIS: WHY MOST APOLOGIES FAIL Let's talk about this like adults who've had to issue apologies that actually cost us something. You know the drill. You mess up. Badly. The kind of mess-up where you can feel the weight of it in your chest before you've even processed what happened. People are hurt. Rightfully angry. And now you have to face it. Here's where most of us split into two camps: Camp A: You grab your phone at 2 AM, draft seventeen versions of an apology that get progressively more defensive, delete them all, and eventually post something that leads with "I'm sorry you felt..." (Translation: Your feelings are inconvenient to me right now.) Camp B: You sit in the discomfort long enough to realize what you actually did wrong, own it completely, and accept that some people might not forgive you even after you apologize correctly. Most of us live in Camp A because it's cheaper. Emotionally, politically, professionally. But cheap apologies cost you everything that actually matters: trust, respect, and the ability to lead when it counts. We want the pain to stop. We want to be understood. We want people to know we're not bad people who did a bad thing—we're good people who made a mistake. But here's what nobody tells you: Real apologies require admitting you were wrong about something you thought you were right about. And that's psychologically expensive in a way that "I'm sorry you felt hurt" will never be. This is what happened with Kimmel's apology. It had all the aesthetic elements of accountability—emotion, acknowledgment, vulnerability. But when you strip away the performance, what remains is a textbook example of reputation management. And the worst part? It almost worked on me. I wanted to believe it. Because believing it would be easier than confronting the uncomfortable truth: We've all done some version of this. Quick question before we continue: What's your default apology phrase when you're not actually owning it? Mine was "I'm sorry you felt..." Drop it in the comments—I'm curious if we all have the same tells. THE FRAMEWORK: THE 4 ELEMENTS OF GENUINE APOLOGY Call this the Accountability Architecture. Or don't. It'll still explain why that apology you issued last month landed like a lead balloon, even though you "said all the right things." 1. Specific Ownership Without Caveats A genuine apology names the actual harm you caused. Not the harm you intended. Not the harm people perceived. The actual harm. What fraud sounds like: "I'm sorry if anyone was offended by my comments." What genuine sounds like: "I said [specific thing]. That was wrong because [specific harm it caused]." The test: Can you state what you did wrong without using "but," "however," or "though"? If not, you're still defending yourself rather than apologizing. The Kimmel example: In his original monologue, Kimmel said "we've hit new lows" and explicitly stated that "MAGA is desperately trying to paint the picture that this shooter was..." implying right-wing motivation. When facts revealed the shooter was motivated by left-wing, anti-American sentiment, Kimmel needed to own: "I blamed the wrong people on national television." What he said instead: "It was never my intention to blame any specific group." But... it was. Everyone who watched knew it was. That was literally the point of the monologue. This is where apologies die—in the gap between what you actually did and what you're willing to admit you did. 2. Impact Over Intent Your intent doesn't erase impact. This one's hard because we're all heroes in our own stories. If you step on someone's foot, whether you meant to or not, their foot still hurts. What fraud sounds like: "It was never my intention to cause pain." What genuine sounds like: "Regardless of my intent, my actions caused [specific harm]. That's on me." The Kimmel example: He opened with "it was never my intention to make light of the murder" and "nor was it my intention to blame any specific group." But leading with intent asks the hurt party to comfort you about your good intentions while they're still dealing with your bad impact. That's not accountability. That's emotional outsourcing. A genuine version would flip it: "My comments blamed an entire group of people for this assassination. That was wrong and harmful, regardless of what I intended." 3. No Blame Shifting or Gaslighting This is where Kimmel's apology completely fell apart for me on the third viewing. What fraud sounds like: "I'm sorry some people felt I was pointing fingers." What genuine sounds like: "I pointed fingers. I was wrong." The Kimmel example: "I understand that to some that felt either ill-timed or unclear, or maybe both, and for those who think I did point a finger, I get why you're upset." Wait. "For those who THINK I did"? No. He DID. On camera. To millions. "MAGA is desperately trying..." wasn't ambiguous. It wasn't a perception issue. This is textbook gaslighting—making people question what they clearly observed. And gaslighting in an apology causes more damage than the original offense because now you're saying: "The thing I did wasn't that bad AND you're crazy for thinking it was." 4. Name the Name (The Humanization Principle) Here's the subtle tell that convinced me this wasn't genuine: Kimmel never said "Charlie Kirk." He apologized for making light of "the murder of a young man." Not Charlie Kirk. Just... a young man. Why this matters: Saying someone's name is an act of recognition. It's the difference between abstract harm (easy to minimize) and human harm (forces you to confront actual cost). By refusing to say "Charlie Kirk," Kimmel avoided being associated with a positive statement toward someone whose politics he opposes. It was a calculated omission that prioritized brand positioning over genuine acknowledgment. This isn't about politics. This is about basic human dignity. When you refuse to say someone's name in an apology about harm done to them, you're telling everyone watching: "My brand matters more than their humanity." That calculation might protect your image. It destroys your credibility. Whether you agree with Charlie Kirk's politics or not is completely irrelevant. The man was murdered. He deserves to be named in an apology about comments made following his assassination. This applies to every apology: Use people's names. Make it personal. Because the harm was personal. WHY THIS MATTERS FOR LEADERS (AND THE TEAMS WHO DEPEND ON THEM) Here's what nobody tells you: The way you apologize doesn't just affect you—it cascades through your entire organization. When leaders issue performative apologies, they're not just protecting their reputation. They're teaching their teams that accountability is optional, that impact doesn't matter as much as intent, and that political calculation beats genuine ownership. Your team is watching. Your cabinet is taking notes. And whether you realize it or not, you're modeling what "accountability" means in your culture. Leaders who apologize genuinely—who own specific harm without caveats, who prioritize impact over intent, who refuse to gaslight what happened—build cultures where trust compounds. Where people can admit mistakes without career risk. Where "I was wrong" doesn't signal weakness, it signals strength. Leaders who apologize performatively build cultures where everyone optimizes for reputation management instead of relationship repair. Where politics matter more than truth. Where trust erodes one careful, calculated statement at a time. The question isn't just "did I apologize correctly?" The question is: "What did I just teach my team about accountability?" THE MATURITY SHIFT Immature apologizers think: "I need to explain my side so they understand I'm not a bad person." Mature apologizers think: "I need to own my impact so they understand I see the harm I caused." Immature apologizers spend energy protecting their self-image. Mature apologizers spend it repairing relationships. Immature apologizers hire communications specialists to craft statements that are "politically mostly right with the human touch of being mostly wrong." Mature apologizers sit in the discomfort until they know what they actually need to own. The difference is the difference between reputation management and genuine accountability. One is about you. One is about them. Here's what a genuine Kimmel apology would have sounded like: "In my monologue last week, I said MAGA was desperately trying to deflect blame for Charlie Kirk's assassination, and I implied the shooter was motivated by right-wing ideology. I was wrong. The shooter was motivated by left-wing, anti-American sentiment. I falsely accused millions of people and dishonored Charlie Kirk's memory by making his death about my political perspective. I'm sorry. I own what I said—not how it was received." Uncomfortable? Yes. Vulnerable? Absolutely. Genuine? That's the point. Your turn: Think about the last time you apologized. Honest assessment—were you apologizing to end your discomfort or to repair the harm? What's your caveat tell? The word or phrase you always use when you're apologizing but not really owning it? Drop a comment with your caveat tell. Or screenshot this and send it to someone who needs to see it—maybe because they owe you a real apology, or maybe because you owe them one. The 24-hour challenge: Think of one apology you need to give (or one you've accepted that wasn't real). Apply this framework. See what changes. Accountability is a practice, not a performance. This is where it starts. P.S. The hardest apologies are the ones where you have to admit you were completely wrong about something you were certain you were right about. Those are also the ones that matter most. That's where character gets built—in the gap between who you thought you were and who your impact revealed you to be. Found this helpful? Share it with someone who needs to understand the difference between "sorry" and actually sorry: → Repost with your biggest takeaway → Tag someone who needs this framework → Comment with your apology failure story (we all have one) Want to lead accountability conversations your team actually respects?  This framework isn't just for analyzing public apologies—it's for building cultures where genuine accountability becomes the norm, not the exception. higherperformancegroup.com
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